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Alesha Dixon’s LittleBlackDress exceeds £2.5m

Following hotly on the (kitten!) heels of Victoria Beckham, fashion icon Alesha Dixon, makes her own statement with fashion business littleblackdress.co.uk. The company has confirmed positive news about a recent investment process. With a fourth funding round closed, the business has now raised a total of £2.5m. The latest cash injection will be used for job creation and further expansion.

Now approaching it’s fourth year, the premium e-retailer Littleblackdress.co.uk is growing and is broadly profitable, the company has announced. The occasion-wear market place LBD, is the biggest pure play occasion-wear website, selling only fabulous dresses for balls, proms, race days, weddings, date nights and red carpet events.

Alesha is very much a part of the company. She’s a shareholder, a board member and has helped design some of the most successful dresses sold on the website to date.

Littleblackdress.co.uk milestones include:

  • 90,000 fabulous dresses sold since launch.
  • 5,895,000 people have visited the website.
  • Over 1,500 dresses are available online now.
  • £10,000 raised for women’s charity Refuge.

Chairman, Ian Langley, explains: “The process we have gone through has seen all the business stakeholders standing together in the firm belief Little Black Dress remains a unique and highly desirable business proposition. We are now moving towards profitability, which in today’s world of turbulence in the retail sector, is a major achievement. We are confident that we are continuing our growth rate and remain quietly confident the next season will be better than ever, as we begin to take a stronghold as a premium luxury marketplace for fabulous dresses”

The latest investment will go towards upgrading technology, raising brand awareness online and exploration of an exclusive brand party range of dresses for AW18/19.

CEO Mark Evans, e-commerce retail consultant and former Shop Direct Creative Director, added: “One of the biggest challenges the business has faced has been cash flow like any other business. It has been a challenging and exciting year to say the least. We are pleased to say that we are entering the next phase of the brand’s development with a sense of confidence and optimism.

“We’re a brand that is all about bringing fabulous to our customers and the continued support of our brand partners has been invaluable. Future growth and expansion will come from ensuring we have the newest and the best brands on board.

“We help premium designers and independent brands reach new audiences, supporting them every step of the way with marketing, sales, customer services and logistical expertise, enabling the brands to focus on creating beautiful dresses. With over 40 brands online, and a range of dresses from £50 to £500, plus soon to be £5,000 we are aiming to become the ultimate marketplace for fabulous dresses.”

About Lee Hall

Lover of all things FAST. If I am not in the office, you can find me near a track or under a car. I also work with a great people in TrendLife's Editorial team.

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