Introducing Alford & Hoff, a brand developed by forward thinking innovators Barry Alford and Jefferson Hoffman, bringing a new level of luxury performance to men’s fragrance, with distinctive qualities that define the lifestyle of the next generation of men.
Being gifted athletes, the academic duo recognised the importance of performance, excellence and success to today’s “New Generation of Men” and set out to create a lifestyle brand that was distinctive, approachable and could successfully extend beyond its original product category. Combining entrepreneurial spirit, a passion for promoting confidence and sophistication for the modern man, Alford & Hoff are proud to introduce their debut fragrance, available exclusively at Harrods, Alford & Hoff 100ml Eau de Toilette.
Crafted by world-‐class perfumer, Rodrigo Flores-‐Roux of Givaudan, Alford & Hoff Eau de Toilette is for today’s generation of man: Confident, passionate, stylish, successful, masculine in a modern way, and not afraid to take care of himself. A juxtaposition of light and dark, clarity and richness, texture and polish, Alford & Hoff EDT is a modern scent, luxurious and fresh on the top, smooth with an ultra-‐sexy core and deep, rich woody background. The fragrance contains 95 of the finest ingredients, when typically prestige fragrances are created with only around 30 or 40, a truly unique and complex scent.
Top Notes: The aromatic power of fresh citrus and intoxicating herbs, immediately sets it apart.
Mid Notes: A drop of sweet rum leads into the core of rare oils and absolutes. A modern masculinity unfolds into warm, addictive vanilla and tonka beans from the world’s most exotic regions.
Dry Down: Golden, molten amber poured over weathered leather and soft suede provides a nuzzle factor that only intensifies with time and warmth of skin.
The Bottle and Packaging
The smooth glass cylindrical bottle combines luxury and functionality whilst perfectly showcasing the amber coloured scent. A vertically grained wooden lid sits upon the bottle’s masculine shoulders. The glass base is embossed with thirty six miniature Alford & Hoff logos, which transmit thousands of sparkling light reflections up into the bottle. Inspired by world famous champagne containers, the outer carton compliments the smoothed shaped glass. Inside, the bottle sits atop a platform secured in place with two release buttons, which whilst locked, securely holds the bottle in place.
Alford & Hoff is available exclusively at Harrods, in-‐store and online from July 2014 priced at £95.00 for 100ml Eau de Toilette.