www.LoveKnitting.com, the online knitting store, is joining forces with fashion colleges including London College of Fashion and Central St Martin’s to find knitting’s next big talent. Whether you’re a design student, someone who wants to take their much-loved hobby to a new level or simply after a career change then LoveKnitting.com wants to hear from you.
The competition will be judged by a panel of knitting experts including iconic hand knitting pattern designer Debbie Bliss; renowned London Fashion Week knitwear designer Emilio de la Morena; Kate Carter, editor of Life&Style at Guardian.com; journalist, craft writer and author, Perri Lewis; Stefanie Rycraft-Jones, Presenter from Fashion One TV and Edward Griffith of LoveKnitting.com. Entrants must design a pattern for an item of men’s or women’s knitwear and send in the finished pattern with two photographs of the final item.
The judging panel will select the winner from ten finalists and support them to professionally produce their pattern to be published and sold on the LoveKnitting.com website. All profits generated by sales of the pattern will go to the winning designer*. The prize will also include work experience with Emilio de la Morena in advance of his S/S London Fashion Week show in September, pattern writing mentoring with Debbie Bliss to finalise the design ready for commercial use, plus a cash prize of £1000.
Knitting has undergone something of resurgence, particularly in the last 12 months. Wool prices have increased by 34% in the last year due to high demand according to the British Wool Marketing Board. According to Google trends, searches for ‘knitting’ have increased by 30% in the UK in 2013. As with any new trend, celebrities have been in on the act too, with yarn and needles becoming the ultimate must-have celeb accessory. British fans include Kate Moss, Catherine Zeta Jones and Lily Allen.
Knitwear was championed at this year’s London Fashion Week with designers such as Mark Fast being highly praised for reigniting our passion for all things yarn. His impressive 90s-rave-inspired S/S14 show was demonstrative of just how versatile the art of knitting can be.
Entry to the competition is simple. All that’s required is the submission of two photographs showing the item in its full glory and the pattern, which should be sent to firstname.lastname@example.org before 30th April 2014. The winner will be announced by 10th June 2014.