Rocawear, the ultimate music-inspired streetwear brand announces the endorsement of the TV mega star Nev Schulman from the smash hit show Catfish. Nev will become the brand ambassador for Rocawear across Europe fronting the new AW ’14 campaign. Producer, actor and photographer, Nev Schulman follows on from a host of stars and celebrities such as Dynamo Magician and Rick Genest that have been shot for the brand.
The Autumn Winter ’14 collection from Rocawear has four main stories running through it – Roc Statue, Monochrome Roc, Roc Camo and Roc Compass. An evolved look from the Spring Summer ’14 range, the new collection stays true to Rocawear’s DNA with its roots in music and fuses the best elements of sportswear with a premium street aesthetic.
Nev shot to fame with the American docudrama TV series, Catfish. Based on the 2010 acclaimed and cult-hit documentary film of the same name, the show airs on MTV and depicts the truths and lies of online dating.
A bold move from the streetwear giants, Rocawear proves yet again that its refreshed wardrobe is exciting and compelling just like the new face that represents it. Stalwarts from the range include outerwear pieces such as the Roc Parka and the PU Flight. An exceptional parka jacket, the Roc Parka is crafted with excellent leather-style panelling detail and the flight jacket showcases a credible on-trend aesthetic. The t-shirt line up offers some of the best designs yet. The 2Face pays homage to Jay-Z’s world famous 2013 Magna Carter Tour with emblazoned powerful imagery that’s influenced from Greek mythology.
Now available on the UK high street as well as Europe, Rocawear continues to present quality innovation each season and firmly roots itself in the European streetwear scene. Staying true to its heritage, Rocawear continues to establish itself as the ultimate music fashion brand.