Anthony Joshua & French Connection say fcuk fear

Back in 1998, French Connection launched their ‘FCUK FEAR’ campaign with so-to-be heavyweight champion of the World Lennox Lewis. Lewis became the face of the campaign and the slogan still resonates with boxing fans to this day.

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To celebrate 15 years since the launch, French Connection have enlisted the help of Anthony Joshua to revive the campaign. An Olympic gold medal under his belt and his first title fight imminent, French Connection will be ringside supporting the people’s future champ.

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