To coincide with Blue Monday, pinpointed to be the glummest day of the year, The Mall Luton will be hosting their third Community Mental Wellbeing Day.
Taking place on Blue Monday (21st January) in Central Square, the Community Mental Wellbeing Day will run in conjunction with The Mall’s current charity of the year – The OLLIE Foundation.
Blue Monday is often referred to as being ‘the most depressing day of the year’ with factors such as gloomy weather, stress of debt post-Christmas celebrations and low motivational levels contributing.
To provide support to the local community, volunteers from The OLLIE Foundation will be on hand to discuss any issues regarding mental health and suicide.
Mental health difficulties are not often spoken about and people can feel isolated, something that the three founders of The OLLIE Foundation understand, following the loss of their sons to suicide. The Mall has also created an area for shoppers to talk in privacy and additional literature is available for shoppers.
Alongside offering help and support to shoppers, The Mall will also be welcoming back their ‘Wall of Hope’, which includes a number of positive affirmations for visitors to the centre to take away with them, as well as signposting for further help.
To spread the good feeling, a number of rocks have also been hidden in The Mall. The rocks include aspirational quotes and The Mall and The OLLIE Foundation are inviting shoppers who find a rock to “Snap it. Tag it. Share it” on social media channels using the hashtag #BeatTheBlues.
Lavinia Douglass, Marketing Manager at The Mall Luton, said: “It’s important to highlight the issues surrounding mental health and suicide, and we’re hoping our third Community Mental Wellbeing Day will make Blue Monday a little less blue.”
Lavinia continued: “It’s great to be joining forces once again with The OLLIE Foundation, who’ll be offering support and advice to our shoppers throughout the day.”
Verity Bramwell, Coordinator at The OLLIE Foundation, says “We’re delighted to be working alongside The Mall to help raise awareness of mental health amongst the Luton community and also provide help for those seeking advice. To brighten the day up, we’ve also hidden a number of rocks around the centre for shoppers to find. The rocks include aspirational and motivational quotes, aiming to inspire and promote good feeling.”