On Sunday 22nd February Tate Britain hosted Topshop’s Autumn Winter 2015 collection. Attendees included Cara Delevingne, Ellie Goulding, Kendall Jenner, Alexa Chung, Yasmin Le Bon, Emmelia Fox and Erin O’Connor.
During London Fashion Week, TOPSHOP will continue its drive to democratise the fashion industry by giving people instant access to next season’s fashion trends. In an innovative partnership with Twitter, TOPSHOP will analyse real-time data to identify trends as they emerge. The trends will be displayed almost instantly on digital billboards around the country, in Tweets from @TOPSHOP, on TOPSHOP.com and in the Oxford Circus flagship store. Customers who Tweet @TOPSHOP with the trend hashtag will get back a curated collection of looks that fit the trend and can be purchased immediately. This will be one of the first times a brand is using real-time big data to inspire and curate a customer’s shopping journey.