Fashion

Nike get a tick from me

Trainers are not only a wardrobe essential for gym-goers but are now sitting firmly in fashion followers closets. This summer the only shoe on my lips, is Nike Roshe Run and boy, haven’t Nike done well this time. The unisex trainer bodes well for every season with bright colours, to …

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Shoe Of The Moment – Cleated Heels

Well hello there! Hope you all had an eggcellent (sorry I couldn’t help myself) Easter break. Not that you’ll care too much to know about the author but my name is Emily Atkinson and you’ll find me bringing all things style-related to the table at TrendLife magazine from now on. …

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Zooey Deschanel for Tommy Hilfiger

A celebrity collaboration for a fashion house is always a risky business. In many cases, the line only gains popularity from the name it’s attached to. The clothes themselves can be awfully designed and are often made with cheap fabrics, allowing the company to design cheap clothes but add on …

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The return of the Birkenstock

Growing up my mother always had a big obsession with ‘comfort shoes’, aka ugly shoes, so I thought. It didn’t matter how many times I would take her shopping and introduce her to a nicer pair of flat sandals, my mother would remain closed off and wouldn’t budge from wearing …

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Stand out style at Coachella

I don’t know about you, but I am obsessed with the daily fashion updates of what the A-Listers are wearing at Coachella this year. At the top of my list would have to be the Jenner sisters, especially the youngest, Kylie, ever since I discovered her tumblr account, I can’t …

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H&M and Zara top the list of best brands

In its fourth ranking of the best retail brands, industry benchmarkers Interbrand highlights the importance of creating perfect customer experience and managing online brand perception. The ranking of the best brands in Europe has crowned H&M number one. Interbrand notes that the company has opened almost one store per day …

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