In the world of fashion, genuine ‘newness’ is rare but independent new brand 16SEVEN is challenging convention about how high quality fashion can be created without sacrificing our values.
A wearable selection of knitted and woven organic T shirts and sweats for men and women. The range offers a fresh/modern take on ‘handcraft’ featuring hand painted artwork from Sarah Campbell, produced with artisan screen printing techniques we are offering an antidote to the flat digital print techniques which have saturated the market in recent years.
The capsule is a short offering to give a flavour of what is to come in future ranges. The aim of the ranges is to showcase hand crafted garments alongside hand made artworks in contemporary shapes, showing that ethical clothing can have real soul, relevance and affordability in the mid to high end fashion space.
Founder Laurence Chester, who has advised statutory bodies on anti trafficking, has teamed up with creative director Clare Farrell, a designer with a history in the UK mainstream retail industry and with ethical brands Goodone, Traidremade and No Such Thing. The brand name, references the average hours worked per day by indentured employees in the garment industry. Their launch collection has a fresh and relevant feel, built on wearable shapes that are made to last and flatter a wide range of ages and body types, offering a level of design quality seldom seen in the world of ethical fashion.
16SEVEN intends to create jobs in Britain and overseas. Its transparent supply chain focuses on doing business with people who really need it – from the organic cotton
growers in India to the garment makers in their London manufacturing unit – with 10% of all profits going to anti trafficking charities. Clare Farrell says, “Made in London, within our own space, means we can keep a close eye on all aspects of our range development and achieve shorter lead times and lower carbon footprints. The business model is honest and inclusive and this feeling is carried right through to the design aesthetic and styling.”