Eyewear : Super by Retrosuperfuture

9th December 2018
9th December 2018 Lee Hall

X and Z are the new eyewear concepts by RETROSUPERFUTURE. SUPER by Retrosuperfuture® is a leading brand producing outstanding contemporary eyewear. Founded in Italy in 2007 by Daniel Beckerman, SUPER has become highly popular for its eclectic collection of colorful acetate sunglasses.

The two sunglasses are characterised by their unique lens shape, sturdy metal structure and thick acetate temples. Conceived as sleek, bold frames that bring together essential elegant design with a hard-line streetwear aesthetic. X and Z boast a sharp and determined personality.

Recognized for its distinctive mix of eclectic aesthetics and beyond exceptional manufacturing quality, SUPER has been the eyewear of choice for a number of celebrities. Kanye West, Beyoncé, Yoko Ono, Rihanna, Lady Gaga, Daft Punk, Snoop Dogg, A$AP Rocky, Jessica Alba and Valentino Rossi, have all spontaneously decided to sport SUPER sunglasses, confirming its position as one of the most interesting and innovative contemporary eyewear companies.

SUPER’s distribution network has significantly grown in the past years and its collections can currently be found in more than 20 countries around the world, especially in Asia, Europe and the United States, including some of the world’s most interesting shops, such as: Barneys New York, Ilori SoHo New York, Fred Segal Los Angeles, French Trotters Paris, SOTO Berlin, Excelsior Milan, Liberty House London, Lane Crawford Hong Kong, 10 Corso Como Korea. Additionally, SUPER has developed a series of special projects, teaming up with some of the most creative contemporary brands like Carhartt, A.P.C., 10 Corso Como, Études, Barneys, PAM or Liberty, as well as foundations such as Elton John AIDS Foundation.

After years of friendship and mutual admiration between the two companies and families, Red Circle—the family investment company of Renzo Rosso—acquired a minority stake in the Milanese brand in June 2017.

Starting from a classic, clean silhouette, SUPER has gradually built up their impressive collection, currently comprising of a long list of timeless yet cutting edge shapes. Silhouettes like the Flat Top, Ciccio, América, W, or distinctly feminine models like the Lucia and Drew, have become staples of SUPER’s collections and a continuous source of inspiration and playful interpretation by the brand’s creative team.

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Lee Hall

Lover of all things FAST. If I am not in the office, you can find me near a track or under a car. I also work with a great people in TrendLife's Editorial team.