Move over New York, Milan, Paris and London, St Albans is sealing its stylish city status with the return of the hugely popular St Albans Fashion Week this Autumn.
St Albans Cathedral will transform into a fairytale catwalk, transporting guests to the exhilarating and glamorous world of fashion and beauty, with a stunning show profiling local retailers. A 30m runway along the cathedral’s nave makes it the longest indoor catwalk in the UK, placing St Albans firmly on the fashion map.
Held from 27 October – 2 November, St Albans Fashion Week (SAFW), which boosted shop sales and attracted more than 2,500 visitors to its debut last year, will add to its spectacular Cathedral Catwalk Show with two further shows. A 1930s-themed Luxe Show will take place at Porsche Centre Hatfield and Hatfield House will be the setting for a Luxury Wedding Event.
Numerous fashion and beauty events will take place in the city, which is only an 18 minute train ride from London. Visitors of all ages can be in vogue with a styling seminar and high tea run by John Lewis, a charity swap shop, pop up beauty and hair stations and a pop up barbers and bar. The event is held during half term week and childcare facilities will be available throughout the week, so mums can enjoy being styled and pampered too.
This year’s SAFW will have a special focus on design students and graduates, with fashion business masterclasses, a presence at the Cathedral Catwalk Show and Young Designer of the Year awards. The award will be one of 10 presented in December in a celebration of excellence at the Fashion and Beauty awards.
Porsche Centre Hatfield
A live swing band and Martini bar will transform the showroom at sponsor’s Porsche Centre Hatfield into a scene from the 1930s. Elegance and sophistication will be the theme on the evening on Monday 27 October, as cocktail dresses, tailored tuxes and beautiful lingerie are modelled in a Luxe Fashion Show.
Mike Murphy, principal of Porsche Centre Hatfield says: “We’re committed to supporting our local community and had a very positive experience sponsoring the inaugural St Albans Fashion Week last year. This year we’re delighted to be able to increase our involvement as a headline sponsor of this event and build on our association with what’s growing towards being a highlight in the regional calendar. We’re also very much looking forward to being a host venue for one of the evening events and welcoming everyone to our flagship Porsche Centre.”
A ‘Lose yourself in the Fairytale of Fashion’ promotional campaign for SAFW 2014 began in August. Well-loved fairytales have been updated with fashion, hair styling and make up from St Albans businesses, while iconic landmarks in St Albans provide the backdrop and showcase the city’s heritage.
The stunning images include Dorothy at Heartwood Forest, Rapunzel at the Old Monastery and Red Riding Hood at Verulamium Park. The Cathedral Catwalk Show will open with a fairytale sequence where guests can decide for themselves who is the fairest of them all.