In its fourth ranking of the best retail brands, industry benchmarkers Interbrand highlights the importance of creating perfect customer experience and managing online brand perception. The ranking of the best brands in Europe has crowned H&M number one. Interbrand notes that the company has opened almost one store per day in 2013, continuing to offer fashion at an affordable price.
Zara follows in third place, while ASOS has made one of the biggest jumps in the ranking, becoming the first such e-tailer to report carbon-neutral production.
While remaining absent from the European ranking, Uniqlo, for its part, has taken 2nd place in the Asia-Pacific, displaying “model growth” according to Interbrand.
Across the board, the strongest growth has been shown by the brands: Sephora (+20%), Auchan (+7%) and L’Occitane (+5%). At the European level, ASOS (+59%), John Lewis (+36%) and Waitrose (+32%), dominate the field.