Golden Globe-winning actor Idris Elba and British hero brand Superdry get set to launch their premium menswear collection for Autumn Winter 2015, a collaboration anticipated to reign as the definitive lead in premium style for men.
Designed alongside Superdry Co-founders James Holder and Julian Dunkerton, the opportunity to collaborate appealed to Elba due to a natural bond with the brand.
“We’re three British lads who’ve worked hard to get to where we are. If I had the opportunity to have any influence in fashion, this is it. I’m no fashion guru, but I think I know how to dress and what a man wants to look like. Functionality and durability were key things for me. It’s a ‘24-hour’ collection; clothing guys can look and feel great in from day to night.” Idris Elba.
British, grounded and cool
Elba’s urban signature style resonates throughout the 250-piece collection. Deep tonal colours are paramount; a fusion of midnight blues, graphite greys, and jet-black sealed with signature-scar detail and a pop of cobalt blue emphasises the finest fabrics. Some of the key garments have been named to reflect Idris’ personal journey.
Made from 100% butter-soft premium leather and contrasting heavy coated zips, The Leading Leather Racer Jacket is a hero piece, reflecting the gritty, urban style of the star. The luxurious split lining features a Jacquard Union Jack flag complemented by premium box quilted lining. Down-filled outerwear at the highest quality features throughout with attention to detail at its finest.
The First A.D Aviator Down Parka with a fur-trimmed hood, monogrammed lining and internal pocket detailing makes for a powerful winter staple. Tailored wool town coats, monogrammed reversible bombers, plus mac and trench coats that can
be worn belted over tailoring or open over denim are key pieces. The Director Down Sports Trench delivers sophistication in both silhouette and fabric. The collection’s signature IE graphic features on the Jersey Sweat Programme; a collection of joggers, tees and hoods, while tailored fitted fine thread shirts, merino crew neck jumpers and redefined denim support hero pieces. Through subtle
branding, intricate detailing and high calibre fabrics, Superdry and Elba’s DNA has been ingrained throughout.
Idris Elba + Superdry celebrates the best of British.
Amplifying Superdry’s status as an aspirational lifestyle brand and Elba’s cool quintessential British style and global appeal. Unveiled at London Collections Men in June, the charismatic Hackney-born star will return to Superdry’s colossal flagship store on 26 November for a public launch as the collection hits the shop floor. The open door event will offer fans a chance to meet Idris in store and see the new collection.
Exclusively available at premium Superdry stores globally and online from 26 November. Take a moment to look over our favourite picks from the AW2015 Superdry range.