Kim or Rihanna. Who got hit hardest during the Purge of 2014?

22nd December 2014
22nd December 2014 Lee Hall

One thing that 2014 will be remembered for in social media circles is the great Purge of 2014. We are not talking about the sequal to that awful Ethan Hawke movie. We are talking about The Great Instagram Purge of 2014.

If your follower count went down, you are not the only one. Instagram stated this week that they were doing a huge clean sweep of spam accounts, so any Instagram follower you had that was a bot or that was deactivated has been wiped out, or will be by the end of December. The account for Instagram itself lost over 18,000,000 followers.

“We’re in the process of fixing an issue that incorrectly includes inactive or fake accounts in follower/following lists,” the company wrote on its Help page. “We want to maintain the best possible experience on Instagram, so we do our best to remove spam, fake accounts and other people and posts that don’t follow our Community Guidelines. As we remove these accounts, some people may notice a decrease in their follower/following counts.”

So the question remains, which celebs got hit the hardest?

1. Justin Bieber

The Great Instagram Purge of 2014

Followers lost: 3,538,228

2. Ariana Grande

The Great Instagram Purge of 2014

Followers lost: 1,529,206

3. Kim Kardashian

kim Kardashian - The Great Instagram Purge of 2014

Followers lost: 1,300,963

4. Rihanna


Followers lost: 1,159,864

5. Selena Gomez

Selena Gomez - The Great Purge of 2014

Followers lost: 1,116,032


, , , ,

Lee Hall

Lover of all things FAST. If I am not in the office, you can find me near a track or under a car. I also work with a great people in TrendLife's Editorial team.