Luton Business Improvement District (BID) will be staging its first street entertainment event on Saturday July 4 as part of its wider programme to encourage people back into the town centre.
The first Luton Live Street Entertainment event will be held between 11am and 3pm with a host of artists performing live music, comedy and street theatre in the BID area.
Many of the performances will have an American twist – coinciding with July 4 being Independence Day in the USA and also UK National Independent Retailers’ Day in the UK – celebrating the importance of independent businesses on the high street.
The roving street entertainment will take place in key parts of the BID area including Bute Street, The Mall, Market Hill and St George’s Square.
Acts so far confirmed include Rock ‘n’ Roll trio ‘Lucille’ who recently signed to Hoodwink Recordings and have just released their debut album.
Vintage vocalist ‘Rebecca Jayne’ will entertain visitors with a repertoire of Swing and timeless classics.
Street entertainer ‘Charlie Wheelz’ will bring the glamour and energy of the American diner with her comedy roller waitress act.
And the day will be compered by Dapper Dan who will introduce the acts and interact with the audiences throughout the day.
Luton BID was officially launched earlier this year following a successful vote by local businesses last October to make Luton town centre a designated Business Improvement District.
Business representatives have developed a five year action plan around the key objectives of promoting the area; ensuring the town centre is accessible and appealing; providing a safe and attractive environment for businesses and visitors; and supporting and promoting business growth, development and investment and a sense of community.