Maui Jim showcases colour & retro designs for the holidays

With everyone’s minds focused on holiday destinations in 2015, discover the colorful world around you when you give the gift of Maui Jim wrapped up in decidedly retro styling.

All Maui Jim lenses are distinguished from other competing sunglass lenses on the market by the company’s patented PolarizedPlus2® technology that cuts 100 percent of UV rays and 99.9 percent of glare from above, below and behind each lens. Maui Jim is the only company to use three rare earth elements and other treatments to white-balance its lenses, resulting in true color vibrancy. An added benefit of PolarizedPlus2 technology is that it increases definition and depth perception. All Maui Jim sunglasses have been awarded the Seal of Recommendation from The Skin Cancer Foundation, recognition that the lenses provide safe and effective sun protection and are an important part of an effective defense program against skin cancers of the eye and eyelids.


Taking their cue from 30 years ago in eyewear fashions, Maui Jim is bringing to market a new collection of vintage eyewear designs that offer undistorted and spectacularly colorful views through the company’s patented PolarizedPlus2® lenses.


New Holoholo (£215 RRP) is a celebration in vintage round design with its combination of a thin nylon front, dotted in matching double studs, and paired with slim, brushed silver/nickel temples. The MauiPure™ lenses are the world’s clearest non-glass lenses that are also ultra-light and durable.

Based on some of the first original designs ever created by the company that was invented on the beaches of Maui, Kolohe (£225.00 RRP) and Kawika (£225.00 RRP) are designed for collectors who appreciate the craftsmanship evident in the thin, lightweight nylon frames that are accented with fine filigree-scrolled silver/ nickel temples and nose bridges. Both styles feature the MauiPure lens with bi-gradient mirrors.


The look originally made famous by Andy Warhol, John Lennon, Audrey Hepburn and Grace Kelly makes a strong statement this season with Liana (£190.00 RRP), a high-grade nylon frame featuring a curvy round shape, enhanced with a gentle keyhole nose bridge and anti-corrosive spring hinges. Liana’s lenses are made from SuperThin (ST) Glass that is 20 percent lighter and thinner than conventional glass lenses. This style features Maui Jim’s unique bi-gradient mirrors that are darker at the top and bottom of each lens so they “squint” for you.

Small Kine (£255.00 RRP), Hawaiian Time (£255.00 RRP) and Honomanu (£255.00 RRP) are the world’s only aviators with lightweight MauiPure lenses and MauiGradient™ (single gradient) tinting that is darker at the top and gradually gets lighter towards the bottom of the ultra-light lens. These ultra-light frames have a durable titanium base for superior comfort.

Hana Hou

Hana Hou (£215.00 RRP) is the round, full-metal cousin of the styles in the retro collection. This dressed-up Monel metal frame features luxurious filigree work on the bridge and temples, as well as stunning beaded detailing around each lens. With this style, Maui Jim’s ultra-clear SuperThin (ST) Glass lenses with bi-gradient mirrors are on display which are 20 percent thinner and lighter than conventional glass lenses and offer a purity of view that is unmatched.

If you need corrective vision, Maui Jim will make your sunny days even more beautiful because they are now be able to make more of their lightest and most durable sunglasses in prescription and a range of colors to fit the majority of its frame styles for outdoor activities. All of Maui Jim’s prescription lenses are sold under the MauiPassport™ brand name and manufactured in the company’s 25,000 square-foot state-of-the-art digital surfacing lab. Single vision or progressive polycarbonate sunglass lenses will be an option in many of the company’s 98 frame styles.

Maui Jim’s polycarbonate prescription lenses are injection molded and known for their clarity and durability against impact and scratching for the most intense outdoor activities. Maui Evolution® prescription lenses are light and durable, and offer precise optics (ABBE value of 42) for sports and everyday activities. This lens also is durable, impact- and scratch-resistant. All Maui Jim lenses, plano and prescription, use Maui Jim’s patented PolarizedPlus2® technology.

About Annette Newman

Deputy Editor of TrendLife Magazine. Often daydreaming, always happy. If you only do one thing today, do it more stylish than you did before.

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