Meet the next generation of Gwen Stefani’s fragrance

22nd March 2015
Posted in Trending
22nd March 2015 Annette Newman

Multi-platinum singer, songwriter, and fashion entrepreneur Gwen Stefani is introducing a new limited edition collection of Harajuku Lovers fragrances named the POP ELECTRIC collection. Building on its past success, the much loved and award winning Harajuku Lovers Fragrance POP ELECTRIC collection has five new luscious scents packaged in vibrantly coloured bottles that look like they’ve been dipped in molten chrome.

The doll shaped bottles are whimsical pieces of pop art inspired by Stefani’s love of modern street art and contemporary sculpture. Speaking about the new fragrances, Gwen Stefani comments, “Harajuku Lovers Fragrances are something I’m really proud of. We have put so much energy and love into not just the creation of the fragrances but into making the bottles like little pieces of collectable art.”

Gwen Stefani Debuts New Harajuku Lovers POP ELECTRIC Collection Exclusively On HSN

The new Harajuku Lovers POP ELECTRIC collection was manufactured by GS Fragrance Group. GS Fragrance Group CEO Phil Zellner says, “It was a real pleasure working with Gwen to bring the new collection of fragrances to life. It was a fun challenge executing her creative vision for the dolls and making it a reality. The final products are beautiful pieces or art that hold amazing fragrances that we are all very proud of and excited to share with the world!”

Developed by Givaudan, these five beautiful new scents represent a fresh and modern interpretation of each girl’s personality. Each fragrance is a brand new scent that is a re-imagination of each girl’s original personality. The fragrance packaging has been developed into something truly original, whilst still keeping all of the magic and whimsy of the Harajuku dolls. Let’s meet the new girls…


LOVE: A mouthwatering fruity floral, featuring juicy apple, dewy pear, surrounded by jasmine, cashmere woods and creamy musks.

LIL’ ANGEL: Irresistibly addictive, this fragrance features juicy berries blended with candied violet and sugared rose, laced with a lollipop accord and rich amber.

G: A creamy modern gourmand featuring a delectable whipped coconut accord, enveloped in soft florals
and musky woods.

MUSIC: This vibrant fragrance opens with crisp apples and crushed berries and unfolds into a water floral and wrapped in sensual amberwood and luminous musks.

BABY: Soft and comforting, this sophisticated powdery fragrance features a baby soft musk accord which blends with delicate florals and nuzzly vanilla.


Harajuku Lovers POP ELECTRIC are available at Debenhams stores across the Three Counties and online.

Hemel Hempstead Riverside, Hemel Hempstead, Herts, HP1 1BT
Luton 56-80 The Mall, Luton, Bedfordshire, LU1 2SZ
Welwyn Garden City – Desire 26 Stonehills, Welwyn Garden City, AL8 6NA
Milton Keynes 38 Midsummer Place, Milton Keynes, MK9 3GA


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Annette Newman

Deputy Editor of TrendLife Magazine. Often daydreaming, always happy. If you only do one thing today, do it more stylish than you did before.

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