I had a great day at the Superdry AW13 press day at their flagship store in Regent Street, London. I have a few pieces of Superdry in my wardrobe, mainly hoodies. But my I was pleasantly surprised by what was to follow. A fantastic range of really wearable day pieces to easily fit into your wardrobe. Prints for jeans were still very much present, as was the neon trend. But the way it was worked into more structured garments really caught my eye. Embellishment on trims really changed the garment from casual to evening or a more chic day look. Of course the collection wouldn’t be theirs without their hoodies and these were bought up to date with sequinned trims also, and no heavy branding on these ones. I felt that as a working Mum of two, it was definitely more my cup of tea.
A move on from casual to smart/casual. Thats not to say they didn’t have their usual colour flash of tracksuit style wear with their logo, but I was so mesmerised by everything else it didn’t feature on my radar. Their new make-up range was also a welcome surprise. With very reasonable price points (lippy £8) and amazing scents (coconut – lush) they had a great capsule range to start their collection. Oh and they ended on a high – I found two silk numbers, one of my favourite fabrics, completely won over! They definitely upped their game and I came away really excited by what was to come.
Their press release; “Womenswear is all grown up with a collection that offers modern, feminine glamour.” It is just that. Good job done Superdry. PS Apologies in advance, I did get a little camera happy and had an ‘angle’ thing going on that day but I cannot help but share as it would be wasteful to limit the beauty! PPS Some items already available on their website.