Ryan Leslie proves Les Is More

19th February 2013
19th February 2013 Lee Hall

Ryan, who needs no introduction to any who mildly listens to R&B and Hip-Hop will be performing live at The Forum Hertfordshire with tickets starting from £10.

The Harvard educated singer is adamant to make LES IS MORE a visual album, with tracks ‘Glory’, ‘Beautiful Lie’,‘5 Minute Freshen Up’ and ‘Good Girl’ already having music video’s released. Leslie has revealed that the album will feature seven music videos, which include three live performances as he aims to exhibit his skills not only as a visual artist but also as an aspiring filmmaker.

Instead of going the traditional major label route, Leslie is choosing to drop this album independently with Sony’s RED Distribution. The features are limited and the core of the album is produced by Leslie himself, the focus is one the talents of the artist and the honesty behind his music. One of Leslie’s main focuses is on marketing himself correctly and the visual performances he is releasing are all to contribute to the ‘Ryan Leslie’ brand, with the aim to create a demand for his concert experience.

httpv://www.youtube.com/watch?v=K6VLvt2ugtE&feature=relmfu

Leslie’s honesty is admirable; openly admitting that he has “never had a hit on the radio” is an aspect that he isn’t bothered by. Instead, Leslie has used his originality as a means of motivation, in doing so he has mastered the web. The star’s YouTube channel RyanLeslieTV boasts impressive figures including just over 54 million video views, which he owes to his 130k loyal subscribers. Leslie’s aim is to create the music for the people who ultimately keep him alive, his fans.‘R Les’ got a foothold in the music industry within four years of his graduation; by the end of 2005, he had written and/or produced tracks for 702, Beyoncé, Britney Spears, Carl Thomas, and New Edition.

Leslie is also credited for Cassie’s rise as an artist; he was the architect behind ‘Me & U’, a number one R&B single that also reached number three on the Billboard Hot 100.This will be Ryan Leslie’s first album in which he is showcasing a new style, predominantly focused on his rhyming. Leslie’s aim is to not only display the creative process on the musical side but to also give you a glimpse behind the thought process, which has inspired the project.

The star is aiming to use the forthcoming album as art to paint the vivid picture, reflecting the message that ultimately, LES IS MORE.Taking place at The Forum Hertfordshire located on the University of Hertfordshire College Lane Campus, doors for this amazing opportunity to see Ryan live open at 7.30pm with the show starting at 8.30pm. Entry is £15 for students and £18 standard. If you like your R&B and Rap, check out our latest mix on the left.

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Lee Hall

Lee Hall

Lover of all things FAST. If I am not in the office, you can find me near a track or under a car. I also work with a great people in TrendLife's Editorial team.

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