Global demand for natural & organic cosmetics
Initially stemming from Europe and North America, demand for natural & organic cosmetics is becoming increasingly global. Asia’s share of the international natural cosmetics market is expected to continue to rise, as its consumers seek products without contentious synthetic chemicals. More natural & organic product launches are likely to be in the Asia-Pacific, as well as other regions.
Multinationals launching natural & ethical lines
In the last 12 months, Unilever launched Love, Beauty & Planet, Henkel introduced Nature Box, and L’Oreal launched Seed Phytonutrients and La Provençale Bio. On the launch pad are P&G’s Pure by Gillette and Garnier’s new organic skin care line. More such product launches are likely as multinationals continue to chase the ‘ethical dollar’.
Investments and acquisitions
Expect to see more investments and acquisitions involving natural & organic cosmetic firms in 2019. Some of the notable acquisitions in the last 12 months were Logocos Naturkosmetik by L’Oreal, The Organic Pharmacy by Istituto Ganassini, and Natural Products Group by Groupe Rocher.
Reducing packaging impacts
Consumer concerns about plastic pollution in the oceans and landfill is making cosmetic & personal care companies address their packaging impacts. A growing number of companies are looking at sustainable materials and / or eco-design approach.
In 2018, REN Clean Skincare received the Sustainable Packaging Award (Sustainable Beauty Awards) for using ocean plastic. More companies are likely to follow REN Clean Skincare, P&G and Henkel in using ocean plastic in product packaging.
Cosmetic and ingredient firms will continue to invest in sustainable sourcing of raw materials. More sustainability schemes are likely to be introduced for single ingredients, as well as general sourcing practices. In recent years, we have seen many new standards, covering base ingredients (sustainable oils), minerals (Responsible Mica Initiative) and ingredient types (sustainable seaweed).
Expect to see more ethical labels on cosmetic & personal care products in 2019. In the last few months, Herbal Essences got Environmental Working Group (EWG) Verification label and Natura Brasil products received Leaping Bunny certification. Other labels making headway include Vegan, Halal, Non-GMO, as well as COSMOS and Natrue (natural & organic labels).