The Mall, Luton opens doors for entrepreneurs

Are you a small business looking to create a big impact? The Mall, Luton is calling upon all budding entrepreneurs to expand their current business and take it to the next level with their eighth annual Retail Factor competition. Whether you’re a mumpreneur looking for a platform to showcase your business or appraising young professional who would benefit from the experience, this opportunity is open to all.

The competition provides small businesses, both start up and established, with the chance to trade rent free from The Mall Luton for a three week period.  All businesses which don’t already have a permanent presence are invited to apply.  A unique initiative, the Retail Factor gives small and start-up businesses the opportunity to grow your business, offering access to sought after High Street space in The Mall. This allows you to trial physical retail, without incurring a long term financial commitment, whilst meeting thousands of new customers face to face and building your brand.


The Mall Luton has been championing the Retail Factor for many years, as the shopping destination understands the importance and impact small businesses have on the local economy. By supporting the project, The Mall Luton wishes to both celebrate and inspire the local community to build and enhance their business potential.

If you have dreams of developing your business, but do not have the platform or capital to expand your company, then this competition can help you do just that.

Luton stores

Enter online today and a panel of judges will assess the entrepreneurs on their commercial viability, originality, market appeal and development potential. Shortlisted finalists will be invited to pitch their idea in person.  The local winner will trade rent free for three weeks and will also be entered into a nationwide competition with winners from the other Mall shopping centres for a chance to win a cash contribution towards stock, business mentoring from an industry entrepreneur and a place at the prestigious Oxford Summer School. Businesses interested in applying should fill out a simple application form on by 23 February 2013.

About Lee Hall

Lover of all things FAST. If I am not in the office, you can find me near a track or under a car. I also work with a great people in TrendLife's Editorial team.

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