Tommy Hilfiger announces its Spring 2015 global advertising campaign, I DO HILFIGER. The fictional “Hilfigers” family comes together in Sonoma, California, to celebrate as wedding bells chime; the campaign stars supermodel Behati Prinsloo as the modern, spirited bride.
Unconventional cool rules the big day as razor sharp tailoring meets fun and floaty silhouettes, and everyone in the wedding party gets a dose of denim, leather, stripes and spangles. The signature look is dressed up with a dash of dressed down. It’s one big outdoor party, the band is on the lawn and everyone takes the stage. This is how we rock the love, Hilfiger-style.
“This season, The Hilfigers celebrate a family wedding with their own twist,” said Tommy Hilfiger. “Inspired by my own family and the spirited heritage of the Tommy Hilfiger brand, the campaign captures a unique, eclectic mix of attitudes and styles. For Spring 2015, our collection fuses a relaxed rock-and-roll edge with our signature stamp that’s East Coast cool. The Hilfigers embody a free-spirited interpretation of the fun and irreverent attitude that’s at the heart of our brand.”
I DO HILFIGER is photographed by Craig McDean, styled by Karl Templer and creatively directed by Trey Laird of Laird + Partners.
“The Hilfigers advertising campaign is the ultimate reflection of our unique brand spirit,” said Avery Baker, Global Chief Brand Officer of Tommy Hilfiger. “The inclusive yet irreverent attitude appeals to consumers worldwide, and the signature visual identity of the campaign has grown to have a tremendous level of recognition. In Spring 2015 we will again increase our investment in digital, and continue to utilize print, outdoor and direct marketing vehicles as we seek to maximize reach and engagement.”
Photographed in Sonoma, California, the campaign features a similar cast of eclectic characters from past campaigns: Arthur Kulkov, Julia Hafstrom, Bernard Fouquet, RJ King, RJ Rogenski, Jourdan Dunn and Chloe Blackshire, with new additions Ronja Furrer and Behati Prinsloo. Hair was done by James Pecis at D+V Agency and makeup by Mark Carasquillo at Art Partner.