A celebrity collaboration for a fashion house is always a risky business. In many cases, the line only gains popularity from the name it’s attached to. The clothes themselves can be awfully designed and are often made with cheap fabrics, allowing the company to design cheap clothes but add on a hefty price tag for the celebrity name attached to it. Kardashians for Dorothy Perkins anyone? But sometimes, you do get the stand out collections that are worth the slightly higher price tag. Kate Moss for Topshop is a prime example of how using a name can still mean good clothes.
This week, one of my favourite ladies, Zooey Deschanel, has launched her capsule collection for fashion label Tommy Hilfiger. Zooey is a lady of many talents and with her new collection, it is safe to say that designer is another accolade she can add to her name. Zooey is well known for her floaty dresses and kitsch prints, and this is evident in her new capsule collection. Using a lot of red, white and blue and 60s inspired shapes, the dresses have a modern yet vintage look that is different to Tommy Hilfiger’s normal collection, yet still fits in perfectly.
The collection of sixteen dresses is available now and I personally think the collection is the perfect representation of Zooey and the all-American girl that she is. This is a collection that is bound to sell out fast.
Milton Keynes activewear brand Gymcub Apparel opens Christmas pop-up
GymCub Apparel, the Milton Keynes born activewear and leisure brand is set to open a pop-up store at Midsummer Place, Milton Keynes following a successful launch online earlier this year. Opening at 10am on Wednesday 1st December, the brand – which has a growing fanbase in the local area – will welcome guests throughout the festive period and into the New Year, for a limited time only.
Marking the opening of its first ever physical store, the brand – known for its bold and daring designs – will sell its best-selling items including its co-ord signature tracksuits and hoodies, as well as its much-loved t-shirts, vests, leggings, and cropped tops. It will also launch a brand-new limited-edition line which will be exclusively available in store only.
Located opposite Victoria’s Secret, the stylish activewear brand which has been spotted on a host of reality TV stars including Love Island’s Connor Durman, Emma Woodhams and TOWIE’s Roman Hackett will finally be available to purchase in store for the first time ever and will celebrate by sharing an exclusive 50% discount to first time customers on Friday 3rd December.
Richard Cayless, Owner of GymCub Apparel commented “GymCub Apparel was born here in Milton Keynes, so it only felt right to open our first ever pop-up in the city. We’ve had a successful launch period, growing our community online and this marks the next step in building that fanbase further. Our ethos is all about looking great and feeling great and that will be reflected in our instore experience”
He continued “We know Christmas is always a busy period, with lots of people on the lookout for the perfect gift and we cannot wait to bring our bold and daring designs to Milton Keynes. We cannot wait to welcome everyone when doors open at 10am on Wednesday.”
TipTop Outlet opens brand new store at The Mall Luton
The Mall Luton has today welcomed new store TipTop Outlet to the centre, with the retailer opening its doors to eager customers looking for premium brands at affordable prices.
The store, which covers two floors, is home to an iconic line-up of brands including Nike, Adidas, Reebok and Timberland. More affordable ranges can be found on the first floor, which is accessible via staircase or lift.
Shoppers will be able to browse a huge range of shoes, clothes, and accessories, with a fantastic mix of sought-after, limited-edition lines not readily available in other stores, and great value bargains. Items such as the Nike Jordan Limited Edition trainers that usually are not available within stores in the UK will be one of the first of a selection of unique offers at the store.
Manager of TipTop Outlet, Mutaz Alhejoj, said, “We are excited to unveil the store after working hard to get it ready over the past couple of months. Tiptop is a great place to find your next pair of favourite trainers but also to browse through our collections of branded clothes and accessories. Exclusively for the opening, we have secured many pairs of the Nike Jordan Limited Edition released in 2021. We look forward to welcoming shoppers to our store!”
The opening of TipTop comes in the same week as the newly extended Primark store fully opens at The Mall, bringing an even bigger and better range of fashion and homeware to the centre. The 10,000sqft extension into an adjacent unit sees the retail giant increasing its presence in Luton and offering a wider choice of products to shoppers.
Roy Greening, General Manager, commented: “We are delighted to welcome Tiptop Outlet to The Mall. Their unique and exciting offer is a fantastic addition to our already impressive line-up here at the centre.
Roy continued, “With the opening of the extended Primark store this week, and the opening of TipTop, all just in time for the festive season, we hope shoppers will love discovering the new lines and brands now available here”.
TipTop can be found opposite H&M in The Mall. Shoppers can access the bigger and improved Primark store through an enlarged entrance within the Mall as well as via George Street.
TipTop Outlet Luton Address
The Mall Luton
Barking Bags wins the Best New Business at the Pet Awards
A pet accessory business based near Milton Keynes has recently won the Best New Business at the Pet Industry Federation (PIF) Awards. Barking Bags is the brainchild of Debbie Greaves and her partner Rob Angell, who were inspired by the need to find a bag that would carry all the paraphernalia that they needed when they were training and out on a walk with their dog, Maisie.
The PIF Awards celebrate success across a wide range of products, services, companies and individuals and provide the perfect platform to recognise excellence and innovation in the industry. The awards were recently handed out at a black tie event at Whittlebury Hall Hotel, Northamptonshire and were attended by the major companies and experts in the pet industry.
Barking Bags are fast becoming an essential companion for dog walkers. Their fashionable and multifunctional design allows the wearer the flexibility to use them cross body or as a bum bag, helping dog walkers to carry everything they need without compromising on style. They are weatherproof and suitable for any climate or environment.
Barking Bags truly come into their own particularly during the winter months as Debbie explains,
“Regular exercise is vitally important in the winter months and it is important to make the walk pleasant for you and your dog. Always carry bags for cleaning up and disposing of doggie poop—leaving dog waste is not only a health hazard, but also it is against the law. Try to hydrate by carrying water for yourself and your dog, especially in warmer weather, and be sure to pack your dog’s favourite bite-size treats for rewarding good behaviour away from home.
“We have a range of high quality, water resistant, unisex fabrics and also high end luxury leather bags to choose from, but in response to customer demand, we also produce a vegan friendly range as well. These allow you to carry all the essentials you need.”
Inspired by young British designers, Barking Bags make walking the dog easier, safer and more convenient. Their ingenious designs have mesh pockets for water bottles and soggy toys, a poo bag dispenser, a safe place for keys and mobile and much more. Some models have reflective strips for added safety when walking in the dark and Barking Bags sell police approved panic alarms that can be clipped onto the bags. Barking Bags come with breathable side pockets with the option of a draw string side pocket – large enough to carry the dog waste once it is bagged up which means no more walking around carrying the unmentionable stuff.
The bags are great for professional dog walkers, breeders, show dog owners, groomers and ordinary dog owners. You can fit all your bits and pieces in the compartments and they make the perfect accessory or gift for any dog owner. There are also a range of additional accessories that can be purchased in the Barking Bag range that include water bottles, collapsible dog bowls, alarms, towels to dry the dog’s paws on and belts to hook your bags onto so you can keep you hands free to control your dog. The bags have 100% 5 star reviews on Google
Barking Bags were also nominated in two other categories at the Pet Industry Federation Awards (PIF) and were finalists in three categories at the Pet Quip awards. There are plans afoot to increase production of the range due to demand and to introduce new range of smaller bum bags. The bags are currently made by artisans in India and are packaged in the UK at MK SNAP – a local charity working with adults with learning difficulties.