On Sunday 4th October, Superbrand TONI&GUY hosted its annual Mainstage event for the second year at Queen Elizabeth Olympic Park’s Copperbox Stadium. As part of the international showcase which saw an international gathering of over 3,500 hairdressers celebrating the night away, the much anticipated awards presentation saw Kevin Miller, owner of M Salons and Laura Wickham – presented with the award for label.m The Look.
Having submitted an incredible image with the perfect blend of creativity and aesthetic appeal, says Kevin Miller Co-Founder and Owner of M Salons Bishop Stortford
“Winning this award and being the first ever non TONI&GUY salon to have our work published in their iconic Look Book is a huge achievement and honour. To know that our work was voted the best by some of the leading hairdressers in the world, and that our imagery will be seen worldwide alongside other incredible work is a fantastic feeling.”
n terms of criteria, the judges were looking for a total image that encompassed both hairdressing talent and creative vision from two submitted images and an indication of the label.m products used to create the looks.
As winner of label.m The Look, M Salons prize includes: their winning image being featured in the TONI&GUY Global Look Book which is distributed globally across 7,000 salons, plus working alongside the TONI&GUY International Artistic Team to create a look to be considered for the next label.m 2016/2017 ad campaign.