There’s a new place to slow down in Watford. Ovviovita, the British beauty and wellness brand inspired by Ayurveda, has opened its first boutique at the Harlequin. It’s a calm, green-walled space that feels more like a sanctuary than a shop.
Step inside and the noise of the shopping centre fades. A living wall runs alongside a deep forest-green feature wall bearing the brand’s ornate crest. Reclaimed-wood shelving on industrial pipe frames holds rows of jewel-toned boxes in plum, saffron, emerald and terracotta. There’s a leather chair in the corner for anyone who’d rather sit and talk than rush.
That’s deliberate. Founder Kashish Golani wanted a space where visitors feel comfortable asking questions and finding self-care rituals that suit their lives. Women going through hair and skin changes in midlife are a particular focus.
Rituals passed down
Ovviovita grew from the Indian beauty rituals Kashish grew up with: scalp oiling, botanical skincare and the simple act of taking time for yourself. Her daughter inspired her, and so did her own experience of thinning hair and dry skin. She began building the brand alongside a corporate career in software sales, then left that world in 2023 to run Ovviovita full-time.
Having recently turned 50, she sees the boutique as more than a retail milestone. It’s a new chapter shaped by heritage and motherhood, and by the belief that it’s never too late to pursue something you care deeply about.
What you’ll find
The shelves cover the full Ovviovita world:
- Hair and scalp rituals: the Olio Divina range, along with leave-in treatments and a hair and brow oil
- Skincare: body oils such as Magic Citrino, rich balms for dry skin and sandalwood-based care for mature skin
- The art of Kansa: traditional Ayurvedic massage tools for face and body
- Rituals for home: candles, reed diffusers and room sprays (the Illuminate, Refresh and Embrace collections), sold only in the new store
- Gifting: themed bundles and boxed sets, just in time for Christmas
Ovviovita is already sold online through Holland & Barrett and Superdrug. The boutique is the first place to experience the whole range in person, though, so you can smell, test and talk it through before you buy.
Visit: Ovviovita, the Harlequin, Watford. Shop online at ovviovita.com and follow @ovviovita on Instagram.
