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St Albans’ favourite Chloe James Lifestyle prepares for reopening

Lee Hall

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Chloe James Lifestyle prepares for lockdown reopening

As one of St Albans’ favourite destinations for all things haute couture, we are excited that Chloe James Lifestyle have announced they will be reopening this coming Monday 12th April.

Regular St Albans shoppers will know Chloe James Lifestyle has been a fixture on High Street St Albans for over 10 years. Despite being extremely busy preparing for the reopening, Owner Donna Nichol has shared her thoughts on reopening Chloe James Lifestyle and what changes fashionistas can expect.

Chloe James Lifestyle owner Donna Nichol

Chloe James Lifestyle owner Donna Nichol

What are you looking forward to most at Chloe James Lifestyle?

Personally, I’m really looking forward to the buzz of a busy shop again – lots of chat and laughter and the general feel good vibes of helping people look and feel their best. Nothing beats it! When we reopen, we are going straight back to our normal hours i.e. 10-5.30 Monday to Saturday and 11-4 on Sunday. We can’t wait to open the doors again and welcome our customers back in!

What new changes can we expect at Chloe James Lifestyle?

The shop has had a complete refresh. Every single inch has been cleaned and there are lots of new products for our customers to enjoy, including great gift lines and a new jewellery brand as well as our Spring fashion collections. One of my personal favourites is a new French fashion label called FRNCH which we are currently featuring in our window – the colours are just stunning!

We love what independent businesses bring to St Albans. How do you think shoppers will respond post lockdown?

I believe there’s going to be a real return to shopping small. After all, we are the ones who have carried on throughout the pandemic, finding ways to adapt to our customers’ needs, offering Click & Collect and always being at the end of a phone to help find the perfect birthday gift. We’ve even personally delivered them on a specific date when it was possible!

We’ve also kept our windows vibrant to cheer up the daily walk and many people have said how much they loved this. It’s become apparent to everyone how much small independent businesses add to their community and we really must make sure they don’t disappear!


About Chloe James – Chloe James Lifestyle is an elegant lifestyle boutique based in St Albans specialising in fashion, art, stylish interiors and beautiful gifts.

TrendLife Magazine is available from a network of stockists across Beds, Bucks and Herts. For more info, contact us.

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AKILA have joined forces with techwear designer Charli Cohen

Lee Hall

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LA based eyewear brand AKILA have joined forces with UK based techwear designer Charli Cohen to create Halo. A special limited edition capsule collection, AKILA x Charli Cohen Halo drops this Easter Weekend.

LA based eyewear brand AKILA have joined forces with UK based techwear designer Charli Cohen to create Halo. A special limited edition capsule collection, AKILA x Charli Cohen Halo drops this Easter Weekend.

AKILA Eyewear are designed to last & handcrafted from eco-friendly plant-based cellulose acetate. Unlike most other eyewear brands, Akila frames are made from cellulose acetate — an eco-friendly alternative to petroleum based plastics.

CHARLI COHEN

Charli Cohen was born out of a need for evolved clothing and progression within the fashion industry. They specialise in NEXTWEAR: a concept that looks to the future of fashion, aesthetically, in terms of technology and in terms of sustainability.

ABOUT CHARLI COHEN

Charli Cohen manufacture limited quantities of each style in London, Leicester, Porto and Shanghai. Using premium, responsibly produced technical textiles from Milan, as well as upcycling from military surplus and tacticalwear, Charli Cohen is a brand to follow.

This frame boasts a retro industrial look that combines hard-edged style with ergonomic comfort. Featuring a wrap-around shape, all pairs include a barb-wire chain retainer which can be attached to metal eyelets on each temple or worn as a necklace.

This capsule collection drops Friday 2nd April at AKILA

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Lockdown Leads to Local Luxury Sustainable Business Now It’s Mine

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Lockdown Leads to Local Luxury Sustainable Business Now It’s Mine

Hertfordshire Mother and Daughter Bernie and Rosie Montague decided to capitalise on Rosie’s expertise as an experienced handbag specialist and authenticator to create a local sustainable fashion business.  After leaving a prestigious auction house in London, it seemed the right time to create a business and pursue her passion for handbags and accessories.

Now It’s Mine is an exciting new venture established in lockdown. Their philosophy is `Resale not Retail’. It encapsulates their commitment to sustainability by rejecting fast fashion. Not only can people buy the likes of Classic Chanel flap bags and Louis Vuitton monogram classics, people can also consign their preloved designer handbags and accessories AND in the coming weeks there will be a rental service where you can rent any of the beautiful items on the website from 1 day upwards.

Ethical Fashion is the Now It’s Mine Model

Fashion represents 8% of all greenhouse gas emissions. It’s incredible but many items are disposed of within a year of purchase, and with the Instagram culture may only be worn once. Wearing one item of clothing for 9 months longer reduces our carbon footprint by 30%. It takes 2,700 litres of water to make a T-shirt, enough for one person to drink for 900 days. The Luxury second-hand market is worth £19bn and is set to grow to £40bn by 2023.

They are currently selling via the website and through Instagram and Facebook. Now It’s Mine will also be launching pop-up shops in St Albans and surrounding areas.

Whilst the website allows them to distribute throughout the UK, they are very much a local St Albans and Hertfordshire business. Now It’s Mine is looking to build a network of luxury fashion lovers who understand the importance of the circular economy.

100% authentic preloved luxury designer bags and accessories

With a plethora of websites selling luxury designer items the risk of buying a ‘Super Fake’ has never been greater. Now It’s Mine offers a solution by guaranteeing to sell only 100% authentic goods.  This is demonstrated in their commitment to provide a multilayer formal authentication process and a money-back guarantee.

Visit the website, follow them on Instagram, their Facebook page, and Facebook group.  Sign up for their newsletter to hear about the upcoming local pop-up shops and handbag rental service.

`It just makes sense’ said Rosie `we must all be more committed to sustainability. Fast fashion has got out of hand and the quality of the handbags and accessories that we are selling lend themselves to be recycled rather than discarded, by nature they have longevity – they are timeless’

Now It’s Mine can be found at 116 Old London Road, St Albans AL1 1PU

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Layoners review: On trend sunglasses for all occasion

Lee Hall

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Layoners Sunglasses Review

Sunglasses are a fashion essential for both men and women. But like many accessories, they are often overpriced. Fashion houses for many years have used sunglasses as a way to add profitable lines to their portfolio. Times have changed and there are a number of good quality, low priced sunglasses brands that do not compromise on style.

Layoners are a European brand based in Slovenia with a wide range of sunglasses for both men and women. Prices range from £30 up to £90 across all the collections. It’s clear to see that many of their designs are inspired by the classic Wayfarer and aviator styles but they also have many unique sunglasses in their collections.

Layoners for Men

The men’s offering consists of seven unique collections:

  • Alameda
  • Avalon
  • Averill
  • Color
  • Tropic
  • Wooden
  • Windy

Layoners for Women

The women’s offering consists of seven unique collections:

  • Aviator
  • Alameda
  • Color
  • Chic
  • Mago
  • Uma
  • Unique

Tequila_Sunrise_sunglasses

Layoners Review

Style: We reviewed two different styles from the Layers collection – Tequila Sunrise (Womens) and Alcatraz Dark (Mens).

Tequila Sunrise is an oversized aviator featuring a stunning two-toned mirror effect. The golden yellow frame on the Tequila Sunrise complements the two-tone resulting in an extremely stylish look for all face shapes.
The Alcatraz Dark is my personal favourite of the collection. The detailing on the unique wooden frame obviously has obviously pushed the price up but these vintage-inspired sunglasses offer amazing value at £55.

Value for money: With an average cost of about £35, Layoners are much cheaper than designer brands that tend to start at the £200 mark. Layoners sunglasses offer great value for money given their entire range is on-trend and very stylish.

Layoners offer an easy 30 day returns from the delivery date. If you are not satisfied with your purchase, you can return or exchange the goods within 30 days after receiving the goods. If you are looking at this price range, chances are your purchase will be to match a particular outfit. You could buy three and still spend less than £100.

UV Protection: All sunglasses sold within the UK (and EU) should have a CE marked on them – typically on one of the arms. This indicates that it complies with EU standards and will block out 95% of all UV rays below 380 nanometres (the scale on which light is measured). Layoners sunglasses also offer extra durability and glare reduction across their entire range.

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