One of the names that shaped Britain’s modern bar scene is starting a new chapter. All Bar One has unveiled a renewed identity and an expanded all-day offer, and to celebrate it’s giving away 1,000 complimentary brunches, lunches and dinners at its Moorgate and Tottenham Court Road bars in London.
The new campaign sums up the idea in a single line: “All Bar Brunches. All Bar Lunches. All Bar Parties. All Bar Bottomless. All Bar Cocktails. All Bar Music. All Bar One.”
Where It All Began
When the first All Bar One opened in Sutton, Surrey, in 1994, it did something genuinely new. Contemporary interiors, good food, wine and cocktails, and an open, welcoming room blurred the lines between pub, bar and restaurant, creating a place you could visit for coffee, lunch, a glass of wine after work or cocktails late into the evening.
Thirty-two years and 54 bars later, the brand is updating that original idea for a new generation, built around all the different reasons people get together through the day.
From Brunch to Late-Night Cocktails
The food spans brunch favourites, lunches, larger dishes and globally inspired sharing plates, suited as much to a quick daytime visit or business meeting as to a long group dinner. The drinks list brings together signature and classic cocktails, premium wines, world beers and a wide choice of alcohol-free options.
Favourites like Bottomless Brunch and cocktail masterclasses will sit alongside parties, live music and local events. “Our new campaign brings the breadth of All Bar One to life,” said Menesh Modhwadia, Operations Director, “whether that’s brunch with friends, a lunchtime meeting, after-work drinks, cocktails, music or a celebration that carries on into the evening.”
Two London Showcases
All Bar One Moorgate reopens after its transformation on Thursday 17th September, moments from Moorgate station and within easy reach of Liverpool Street and Old Street. It joins All Bar One Tottenham Court Road on New Oxford Street as the first places to experience the new-look offer.
How to Claim a Free Meal
Complimentary meals are available at both bars during three sessions:
Brunch: Tuesday 29th September, 10am to 12pm
Dinner: Wednesday 30th September, 5pm to 8pm
Lunch: Thursday 1st October, 12pm to 2pm
Register online for a digital voucher, which arrives by email with booking instructions. Vouchers are first come, first served, and registration closes once all 1,000 have been claimed, so it’s worth signing up early. Terms and conditions apply, and vouchers can only be used at the two participating bars.
Venue Details
All Bar One Moorgate: 127 Finsbury Pavement, London EC2A 1NS
All Bar One Tottenham Court Road: 108 New Oxford Street, London WC1A 1HD
More information: allbarone.co.uk
