Blake Kuwahara launches Summer 22 eyewear collection

“After two very long years dealing with the pandemic, we are finally seeing light at the end of the tunnel” says Blake Kuwahara.  “This Spring Collection reflects that hopeful optimism with more color and adventurous shapes”.  His design ethos of creating eyewear that is at once artful yet wearable is evident in his signature frame-within-a-frame laminated technique and use of contrasting colors as well as his cast bone motif used in his Grey Label Collection.

Also dropping this Summer will be a limited edition of the now iconic CHAMBERS in a custom Rainbow acetate in honor of PRIDE. “I posted a rendering of the CHAMBERS in rainbow colors on Instagram to celebrate and recognize the LGBTQ Community during PRIDE Month, and it got such an overwhelming response that we decided to produce it!”, says Kuwahara.

“With the lifting of COVID-related restrictions and a pent-up demand, retail is continuing gain traction buoyed by consumer optimism,” says Richard Mewha, President of Fade To Grey, the distributing company for Blake Kuwahara Eyewear.

Blake Kuwahara designs are available from leading independent opticians across Bedfordshire, Buckinghamshire and Hertfordshire.

Kuwahara, the founder of the multi-disciplinary design agency, Focus Group West, first gained international acclaim as the creator and designer of the exclusive KATA Eyewear brand.  His groundbreaking use of engineering and production techniques together with his highly curated eye reinvented the way eyewear design is approached today.

Kuwahara’s bold experimentation and innovation have gained him a following in the fashion media and has been profiled in Vogue, ELLE, Bazaar, GQ, In Style, and Esquire and has been seen on E!, Access Hollywood, MTV, and CNN.  Buzzmagazine voted Kuwahara one of the “100 Coolest People in Los Angeles” and Detour magazine called him, “a gifted talent, blessed with savvy and unmistakable sense of style.”  

Kuwahara was recently named by Brilliant Magazine as one of the “100 Most Important People in the Eyewear Industry”. Kuwahara has also collaborated extensively on eyewear collections for John Varvatos, Carolina Herrera, Isaac Mizrahi, Behnaz Sarapfour, Hanae Mori, and Coach.

A celebrity favorite, Kuwahara’s designs are worn by Lil Nas X, Elton John, QuestLove, Brad Pitt, Sandra Bullock, Charlize Theron, Halle Berry, Robert Downey, Jr., Will Smith, Jeremy Piven, Samuel L. Jackson, Casey Affleck, Slash, and Gwyneth Paltrow among many others.