Flash mobs showcase the hottest summer trends at The Mall Luton

8th July 2019
8th July 2019 Lee Hall

Shoppers at The Mall were treated to a fashionable surprise whilst visiting Luton’s shopping centre, with a series of flash mobs showcasing the latest summer trends.

Flash mobs showcase the hottest summer trends at The Mall Luton
The energy fuelled routines took place on Friday 5th and Saturday 6th July, seeing models highlight this summer’s most wanted looks outside the participating retail stores.

Flash mobs showcase the hottest summer trends at The Mall Luton
The high intensity shows caught the eye of hundreds of shoppers, with one scene even replicating a bride walking down the aisle to meet her husband-to-be! Plus, shoppers were offered discounts at some of the featured stores straight after the show.

Shoppers of all ages were captivated by the professionally choregraphed dance routines featuring various looks and styles from the likes of River Island, Topman, Topshop, Delphine Alexander, Vulcauff, Peacocks, Debenhams, Next, Blue Inc, Monsoon, Superdry and New Look.

Flash mobs showcase the hottest summer trends at The Mall Luton
Lavinia Douglass, Marketing Manager at The Mall Luton, commented: “
It was great to welcome something a little different here to The Mall! Whilst providing great entertainment and giving shoppers a real-life preview, the flash mobs gave an insight into the latest trends and looks available from stores here at the centre.”

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Lee Hall

Lover of all things FAST. If I am not in the office, you can find me near a track or under a car. I also work with a great people in TrendLife's Editorial team.