Buckinghamshire fashion lovers will be able to enjoy a new designer shopping experience this month with the arrival of a pop-up shop from exclusive online boutique Number-22.
In place from Monday 18th August, the store on Spital Street, Marlow will stock a host of hard-to-find international designer names loved by celebrities, bloggers and fashion editors alike. Featuring some of the hottest new labels on the fashion radar and with many labels exclusive to Number-22 in the UK, customers are assured they will be leading and not following the fashion crowd.
The boutique’s summer ranges include pieces from WHiT, the hot US label from Kate Spade’s niece Whitney Pozgay; California-cool designer Heidi Merrick; ethical footwear from Cocolico and celebrity-favourite shoe designers Matt Bernson and Minna Parikka.
Number-22’s pop up will also be the first opportunity for shoppers to snap up an Autumn/Winter collection which has been pounced upon by UK fashion editors. New season lines include directional US label Apiece Apart, highly-exclusive handbags and shoes from Loeffler Randall and an up-and-coming British talent, former Burberry and Anya Hindmarch handbag designer Esin Akan.
Number-22 owner Emma Diskin said: “Having been so well received online since we launched, we’re delighted to be able to extend our offering with a high street presence. The designer labels on offer are really unique, and perfect for those like to be ahead of the fashion pack.
“Our ranges have been creating quite a bit of interest amongst the top UK fashion editors, so this shop is the perfect opportunity for Buckinghamshire’s fashion set to see what all the fuss is about!”
The Number-22 pop up shop at 29 Spital Street, Marlow opens on Monday 18th August. For more information on Number-22 please visit www.number-22.co.uk
St Albans’ favourite Chloe James Lifestyle prepares for reopening
As one of St Albans’ favourite destinations for all things haute couture, we are excited that Chloe James Lifestyle have announced they will be reopening this coming Monday 12th April.
Regular St Albans shoppers will know Chloe James Lifestyle has been a fixture on High Street St Albans for over 10 years. Despite being extremely busy preparing for the reopening, Owner Donna Nichol has shared her thoughts on reopening Chloe James Lifestyle and what changes fashionistas can expect.
What are you looking forward to most at Chloe James Lifestyle?
Personally, I’m really looking forward to the buzz of a busy shop again – lots of chat and laughter and the general feel good vibes of helping people look and feel their best. Nothing beats it! When we reopen, we are going straight back to our normal hours i.e. 10-5.30 Monday to Saturday and 11-4 on Sunday. We can’t wait to open the doors again and welcome our customers back in!
What new changes can we expect at Chloe James Lifestyle?
The shop has had a complete refresh. Every single inch has been cleaned and there are lots of new products for our customers to enjoy, including great gift lines and a new jewellery brand as well as our Spring fashion collections. One of my personal favourites is a new French fashion label called FRNCH which we are currently featuring in our window – the colours are just stunning!
We love what independent businesses bring to St Albans. How do you think shoppers will respond post lockdown?
I believe there’s going to be a real return to shopping small. After all, we are the ones who have carried on throughout the pandemic, finding ways to adapt to our customers’ needs, offering Click & Collect and always being at the end of a phone to help find the perfect birthday gift. We’ve even personally delivered them on a specific date when it was possible!
We’ve also kept our windows vibrant to cheer up the daily walk and many people have said how much they loved this. It’s become apparent to everyone how much small independent businesses add to their community and we really must make sure they don’t disappear!
About Chloe James – Chloe James Lifestyle is an elegant lifestyle boutique based in St Albans specialising in fashion, art, stylish interiors and beautiful gifts.
AKILA have joined forces with techwear designer Charli Cohen
LA based eyewear brand AKILA have joined forces with UK based techwear designer Charli Cohen to create Halo. A special limited edition capsule collection, AKILA x Charli Cohen Halo drops this Easter Weekend.
AKILA Eyewear are designed to last & handcrafted from eco-friendly plant-based cellulose acetate. Unlike most other eyewear brands, Akila frames are made from cellulose acetate — an eco-friendly alternative to petroleum based plastics.
Charli Cohen was born out of a need for evolved clothing and progression within the fashion industry. They specialise in NEXTWEAR: a concept that looks to the future of fashion, aesthetically, in terms of technology and in terms of sustainability.
ABOUT CHARLI COHEN
Charli Cohen manufacture limited quantities of each style in London, Leicester, Porto and Shanghai. Using premium, responsibly produced technical textiles from Milan, as well as upcycling from military surplus and tacticalwear, Charli Cohen is a brand to follow.
This frame boasts a retro industrial look that combines hard-edged style with ergonomic comfort. Featuring a wrap-around shape, all pairs include a barb-wire chain retainer which can be attached to metal eyelets on each temple or worn as a necklace.
This capsule collection drops Friday 2nd April at AKILA
Lockdown Leads to Local Luxury Sustainable Business Now It’s Mine
Hertfordshire Mother and Daughter Bernie and Rosie Montague decided to capitalise on Rosie’s expertise as an experienced handbag specialist and authenticator to create a local sustainable fashion business. After leaving a prestigious auction house in London, it seemed the right time to create a business and pursue her passion for handbags and accessories.
Now It’s Mine is an exciting new venture established in lockdown. Their philosophy is `Resale not Retail’. It encapsulates their commitment to sustainability by rejecting fast fashion. Not only can people buy the likes of Classic Chanel flap bags and Louis Vuitton monogram classics, people can also consign their preloved designer handbags and accessories AND in the coming weeks there will be a rental service where you can rent any of the beautiful items on the website from 1 day upwards.
Ethical Fashion is the Now It’s Mine Model
Fashion represents 8% of all greenhouse gas emissions. It’s incredible but many items are disposed of within a year of purchase, and with the Instagram culture may only be worn once. Wearing one item of clothing for 9 months longer reduces our carbon footprint by 30%. It takes 2,700 litres of water to make a T-shirt, enough for one person to drink for 900 days. The Luxury second-hand market is worth £19bn and is set to grow to £40bn by 2023.
They are currently selling via the website and through Instagram and Facebook. Now It’s Mine will also be launching pop-up shops in St Albans and surrounding areas.
Whilst the website allows them to distribute throughout the UK, they are very much a local St Albans and Hertfordshire business. Now It’s Mine is looking to build a network of luxury fashion lovers who understand the importance of the circular economy.
100% authentic preloved luxury designer bags and accessories
With a plethora of websites selling luxury designer items the risk of buying a ‘Super Fake’ has never been greater. Now It’s Mine offers a solution by guaranteeing to sell only 100% authentic goods. This is demonstrated in their commitment to provide a multilayer formal authentication process and a money-back guarantee.
Visit the website, follow them on Instagram, their Facebook page, and Facebook group. Sign up for their newsletter to hear about the upcoming local pop-up shops and handbag rental service.
`It just makes sense’ said Rosie `we must all be more committed to sustainability. Fast fashion has got out of hand and the quality of the handbags and accessories that we are selling lend themselves to be recycled rather than discarded, by nature they have longevity – they are timeless’
Now It’s Mine can be found at 116 Old London Road, St Albans AL1 1PU