A favourite of football superstar Kylian Mbappé, Japan’s BULK HOMME launched in Europe today as part of its ambitious global expansion plan to be the world’s leading men’s skincare brand. From 15 June 2020, six of the brand’s products featuring seven specially formulated natural ingredients will be on sale in the UK.
With its sleek pouch package design and environmentally friendly outer case, BULK HOMME celebrates effective, back-to-basics skincare. With a simple three-step routine using its THE FACE WASH, THE TONER and THE LOTION. These plus three other products will be the first to launch in Europe: THE SHAMPOO, THE TREATMENT and THE SCALP SERUM.
The products have a lightweight, non-greasy texture and mild floral fruity scent thanks to quality natural ingredients including willow tree, silk protein, mineral-rich moisturising onsen water (from the famous 7th Century Tamatsukuri Onsen in Izumo, Japan) as well as extracts from yuzu, apples, green tea, and the South African resurrection plant. All products are free from six harmful synthetic chemicals often found in skincare: petroleum-based surfactants, parabens, silicon, synthetic colouring, mineral oil and UV absorbers.
The best-selling THE FACE WASH is BULK HOMME’s hero product, well-loved for its thick luxurious foam which gently removes sebum and dirt without stripping away moisture. For the ultimate lather, fans use the brand’s THE BUBBLE NET (shower pouf) which remarkably makes the foam thicker and richer.
2020 Pure Beauty Global Awards and Cosmoprof 2019 Grand Prix
At this month’s annual Pure Beauty Global Awards, BULK HOMME scooped two prestigious prizes: First Prize for Best New Male Skin & Body Care Product (THE FACE WASH) and Highly Commended for Best New International Breakthrough Brand in the Brand Innovation category. Last year, its non-silicon amino acid-based shampoo, THE SHAMPOO, beat 608 brands to win the Grand Prix, Hair Product category, at leading trade event Cosmoprof Worldwide Bologna 2019.