The first Rihanna for River Island collection made its global debut at London Fashion Week on Saturday 16th February. You will be able to get you hands on pieces from the collection when they are released in selected River Island stores and online on 5th March. Stick that in your diary. Go behind the scenes and take a look at how it all happen.
Ever since Ri Ri landed on our screens with the reggae infused ‘Pon Da Reply’, it was clear that she was destined for big things and with this latest move, teaming up with one of the UK’s most prominent high street retailers and her Diamonds Tour kicking off in June, it is going to be a huge year in the UK for Rihanna.
Some have questioned if Rihanna’s style will suit your standard non-celeb who still gets the bus to work and while the question is worth raising, most of us know the answer. Collaborations in the world of fashion with music stars and celebrities are nothing new and in most cases, they work very well. Topshop launched a collection by Kate Moss which pushed the High Street retailer to levels it could only dream of. Dorothy Perkins did the same last year with the Kardashians “Kollection” and there are many more all selling successfully and we feel the Rihanna for River Island collection could eclipse all of them.