Souster & Hicks in Woburn tips for dressing alpha females

Souster & Hicks is a unique and elegant bespoke family-run tailors in the heart of Georgian village Woburn in Bedfordshire. The personal one on one service is all part of the experience of shopping, and people travel from all over the world to get a feel of their tailoring magic.

With their combined experience, knowledge, skill and understanding of style, the Souster family ensure that they find the perfect outfit for every occasion. Whether it be a business suit, a casual jacket or something for a special occasion, they recognise that no two women want to be dressed the same and that all customers have individual styles to reflect their personalities.

Laura Souster, Managing Director says: “There are so many more women getting their clothes tailor-made, and of course this is great news for us as a business, but it is an even greater statement that the world is changing, and powerful women are vastly growing and being rightfully recognised.

“The importance of dressing in a way that oozes confidence, strength and professionalism is becoming a bigger factor in the business sector; not just because it is how others perceive you though. It is about how you feel within yourself. If you wear a crumpled jumper and a pair of jeans to work, then you won’t feel as powerful and professional as you do when you wear a blouse and a jacket.”

There are two wonderful tailoring options available for womenswear at Souster & Hicks; made-to-measure and bespoke. Made-to-measure consists of beautifully machine-made garments with exclusive designs, and all measurements are taken by trying samples on.

Bespoke consists of the art of handwork, and every single garment is made to the standards of the world-famous Savile Row tailors. Measurements are taken by hand using a tape measure and drafted onto brown paper from scratch, this therefore becomes the master pattern. There are unlimited choices of fabrics and styling options available to choose from and the whole experience is a journey whereby a female becomes – the stronger more confident version of herself.

• Jackets start from £500
• Business suits from £780
• Special occasion outfits from £980
• Tailored dresses from £480
• Trousers, skirts, and waistcoats from £295
• Tailored shirts and blouses from £195

From tailored suits, dresses, coats, blouses – you name it Souster & Hicks has made it. Tailoring allows the modern alpha female to pick, choose and create their own fashion garments and showcase their personality in a way that reflects on their image.

Lydia Millen commented: “It’s safe to say my days of buying Balmain jackets has come to an end. I don’t know why I’d ever spend that much for a jacket that doesn’t fit me properly, when I can spend the same amount and have one made completely bespoke, and to my size and proportions perfectly. I think buying tailoring like this has been really popular with men in the past, but my goodness – that is changing!”.

About Woburn’s Souster & Hicks

Souster & Hicks is a family business established in 1978 by the husband-and-wife team, Geoff and Laura Souster, based in a stunning Georgian building located in the beautiful village of Woburn in Bedfordshire. Geoff and Laura’s eldest son Scott joined the company back in 1999 and his younger son, Wes joined in 2003. Both Scott and Wes are fully trained in the art of bespoke cutting and tailoring and will continue the future of the Souster name within the tailoring world. Scott’s wife Natalie joined the company 7 years ago to help Laura with the ladies tailoring and look after the general running of the business.

Geoff has a career spanning over 53 years, hand cutting more than 30,000 bespoke suits. Geoff was elected as the youngest ever National President of the Federation of Merchant Tailors in 1988, and also works as a consultant helping to set up and improve the patterns created for made to measure manufacturers. Souster & Hicks create bespoke tailor-made suits, cut and fitted on the premises and tailored to the same high standards as the world-renowned Savile Row tailors.