We may have leaked some news a few weeks ago but it is now official. Fashion retailer NEXT has announced the expansion of its beauty business with the exciting news of four new ‘Beauty & Home’ stores. Milton Keynes and three other UK locations will welcome the new Next Beauty and Home concept stores. Milton Keynes’ very own Next Beauty and Home store will open its doors on Friday 2nd October, in the former Debenhams store at intu Milton Keynes Shopping Centre.
Next Beauty and Home
As well as selling clothing and home furnishing, NEXT currently sells over 250 beauty brands on next.co.uk. Following on from a successful online collaboration of Fabled by Marie Claire, which launched Beauty on next.co.uk in October 2018, Next has been interested in expanding the brand into the beauty world.
The aim of the new concept stores is to create a premium retail environment for beauty products, to complement the offer NEXT already carries online. Alongside this, NEXT’s well-loved Home and Lingerie collections will also be available within the new stores; which will further expand the lifestyle offer available to Next customers in Buckinghamshire.
The Milton Keynes Store will stock premium brands including; Armani Beauty, Bare Minerals, Benefit, Clarins, Clinique, Estee Lauder, GHD, Lancome, MAC, Origins, Too Faced, Urban Decay, and YSL. The store will also offer a range of premium beauty services in-store.
Simon Wolfson, NEXT’s Chief Executive said: “This is an exciting opportunity to work with existing and new beauty brand partners to create a new force in beauty retailing – bringing our Online business to life through premium store environments in some of the UK’s most important retail locations.”
Next – A High Street innovator
British clothing retailer Next is used to launching new concepts. After opening its first Next Store in 1982, Next launched ‘Next for Men‘ in 1984. One year later saw the launch of their first home interiors range. 1987 brought the birth of NEXT childrenswear. 1988 was the launch of NEXT Directory – the brand’s innovative new concept for in-home shopping. Next has always been an innovator and the launch of Next Beauty and Home could be the much needed retail therapy we need in these testing times.
Where can I find Next Beauty and Home?
The new Next Beauty and Home Milton Keynes store will be located at Intu, Milton Keynes Shopping Centre, 38 Midsummer Blvd Milton Keynes, MK9 3GA. Opening hours for Next Beauty and Home Milton Keynes will be shared when available. intu Milton Keynes Shopping Centre is currently in the process of rebranding.
*NEXT is working with its Retail teams and brand partners to open the stores with social distancing guidelines and procedures that are safe for customers and colleagues.