Fashion retailer Next have announced they will be opening a new beauty store in the former Debenhams units in intu Watford and intu Milton Keynes.
Called ‘The Beauty Hall from Next’, the new concept store will open in units formerly occupied by Debenhams in both intu Watford and intu Milton Keynes. Next currently sells more than 200 beauty brands, including Estée Lauder, Clinique, Benefit, Elemis, Burberry, By Terry, Rituals, on its website, Next.co.uk, and additionally premium brands such as Bobbi Brown, YSL, Lancôme and Nars on sister site Fabled.com, which it bought from Ocado last year.
Many retailers are looking at ways to enter the lucrative beauty industry which is estimated to be £30 billion this year alone. The recent lockdown saw a rise in the demand for beauty products as beauticians and make-up artists downed tools.
Next already had plans to launch the new concept stores in five former Debenhams locations: the Bullring in Birmingham, The Oracle in Reading, Highcross in Leicester, Silverburn in Glasgow and Centrale in Croydon.
Next said it recognised the opportunity to develop an extensive premium beauty business after a successful online collaboration with Fabled by Marie Claire, which launched beauty on the retailer’s ecommerce site in October 2018.
More information on potential opening dates and more to come.
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Meet Katie Godfrey… Bedfordshire Beauty and Hair expert
Katie Godfrey is the powerhouse behind the KG brand, single-handedly building her empire from a single salon bought aged 19 as a school leaver with no qualifications, to a chain of salons, a UK-wide beauty training academy, an eyelash product range and a salon coaching business.
Katie left school at 13 after being bullied, but this only made her more determined to succeed in life. Her Bedfordshire beauty salon became a go-to destination and after being named Eyelash Technician of the Year in 2014, Katie started to rack up the awards winning 15 to date, and securing press coverage nationally including the likes of OK and Hello, as well as pampering various celebrities.
Now you’re as likely to find her judging awards as winning them – she’s co-owner of the “World Lash University” conference & awards which is partnered with “The Lash Games” at Olympia Beauty, and has her own podcast, “The Life Of KG”, aimed at those in the hair and beauty space but also relatable to anyone in business.
How Katie Godfrey expanded her brand
Going on to own a chain of franchise salons, Katie then sold these to focus on education, aiming to raise standards across salons and within the industry. She launched KG Professional, a beauty training academy which now has branches in Bedfordshire, Southampton, Gloucestershire, Derbyshire, Milton Keynes, Sussex and Essex, and an eyelash product range.
Within 6 months of launch, the eyelash range was selling into 500 salons and is now sold globally. Katie was one of the first trainers in the UK to teach Russian Volume Lashes, flying to New York to learn and then bring the techniques back.
In addition to maintaining the salon and pro businesses, Katie is a dedicated business mentor and looks after over 35 salons. She started this side business 3 years ago after being inundated by businesses coming to her for help as a result of her success story – she offers 1-2-1 and group mentoring sessions, and aims to launch the first comprehensive online business course for the hair and beauty industry imminently. She talks regularly at colleges and events about her story and is passionate about motivating others to build their careers. She is one of the authors of number 1 best-selling book, ‘Extraordinary Women’, and co-owner of “Salon Franchise,” a consultancy company in the hair & beauty industry.
Katie’s achievements are all the more impressive considering she has done this while single-handedly parenting her daughter. She is testament to the goals that can be reached with determination and hard work and is inspiring and helping many others to do the same.
Awards won by Katie Godfrey
- 3rd “Inspirational Women of the year” 2020.
- Winner “Health & Beauty Franchise of the Year 2020, Livewire Excellence Awards.
- Winner “Best Health & Beauty Clinic Franchise – South East England” 2019
- 2nd & 3rd place “World Lash University Lash awards” 2019
- Winner “Client Experience Award” 2018
- Winner “Best Beauty Salon – Bedfordshire” 2018
- Winner “LUX Salon of The Year” 2017
- Winner “Client Experience Award” 2017
- Winner “Client Experience Award” 2016
- Winner “Most Outstanding Salon of The Year” 2016
- 2nd Place “Eyelash Technician of The Year” 2016
- Winner “LUX Salon of The Year” 2015
- Winner “Fans Choice Awards” 2015
- Winner “Eyelash Technician of The Year” 2014
Milton Keynes welcomes new Next Beauty and Home concept store
We may have leaked some news a few weeks ago but it is now official. Fashion retailer NEXT has announced the expansion of its beauty business with the exciting news of four new ‘Beauty & Home’ stores. Milton Keynes and three other UK locations will welcome the new Next Beauty and Home concept stores. Milton Keynes’ very own Next Beauty and Home store will open its doors on Friday 2nd October, in the former Debenhams store at intu Milton Keynes Shopping Centre.
Next Beauty and Home
As well as selling clothing and home furnishing, NEXT currently sells over 250 beauty brands on next.co.uk. Following on from a successful online collaboration of Fabled by Marie Claire, which launched Beauty on next.co.uk in October 2018, Next has been interested in expanding the brand into the beauty world.
The aim of the new concept stores is to create a premium retail environment for beauty products, to complement the offer NEXT already carries online. Alongside this, NEXT’s well-loved Home and Lingerie collections will also be available within the new stores; which will further expand the lifestyle offer available to Next customers in Buckinghamshire.
The Milton Keynes Store will stock premium brands including; Armani Beauty, Bare Minerals, Benefit, Clarins, Clinique, Estee Lauder, GHD, Lancome, MAC, Origins, Too Faced, Urban Decay, and YSL. The store will also offer a range of premium beauty services in-store.
Simon Wolfson, NEXT’s Chief Executive said: “This is an exciting opportunity to work with existing and new beauty brand partners to create a new force in beauty retailing – bringing our Online business to life through premium store environments in some of the UK’s most important retail locations.”
Next – A High Street innovator
British clothing retailer Next is used to launching new concepts. After opening its first Next Store in 1982, Next launched ‘Next for Men‘ in 1984. One year later saw the launch of their first home interiors range. 1987 brought the birth of NEXT childrenswear. 1988 was the launch of NEXT Directory – the brand’s innovative new concept for in-home shopping. Next has always been an innovator and the launch of Next Beauty and Home could be the much needed retail therapy we need in these testing times.
Where can I find Next Beauty and Home?
The new Next Beauty and Home Milton Keynes store will be located at Intu, Milton Keynes Shopping Centre, 38 Midsummer Blvd Milton Keynes, MK9 3GA. Opening hours for Next Beauty and Home Milton Keynes will be shared when available. intu Milton Keynes Shopping Centre is currently in the process of rebranding.
*NEXT is working with its Retail teams and brand partners to open the stores with social distancing guidelines and procedures that are safe for customers and colleagues.