News
Why marketing is more important than ever during the shutdown
When business is going well, bookings are up and loyal customers keep returning, marketing your business automatically becomes an afterthought. As we enter a time of uncertainty for so many businesses, it is clear that marketing is more important than ever during this Covid-19 shutdown.
Why should I be marketing if my business is closed?
At first, it may sound strange to be marketing whilst your business is closed but it actually makes perfect sense. Most of your customers will be in the same situation – at home wondering when this shutdown will come to an end.
Regardless of the services you provide, once the shutdown ends, your services will be needed again. If you are not advising your loyal customers that you value their business and look forward to servicing them again, you can be assured that your competitors will be.
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Keep your existing clients informed
Unfortunately, many businesses like yours have had to shut their doors to help control the spread of Covid-19. Clients you have created a relationship with will care about your business – let them know your plans before they start to see your competitor’s plans on their timelines.
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Keep your existing clients engaged with your brand
If you are in the beauty industry, use social media to share some engaging tutorials or tips that your clients can use during the lockdown. Do you sell wine? share a selection of meals for two recipes with a fabulous wine recommendation. Regardless of what service you provide, you can share tips and advice with the help of a good graphic designer.
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Keep your existing clients entertained
With the vast majority of the British public on lockdown, scrolling is going to become the number one activity for a bored nation. YouTube, Instagram, Facebook and, TikTok are going to be the default destinations for many and if you are not promoting your business, how are you going to maintain your relevance? Think about creating an interesting video.
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Keep your existing clients!
Existing clients you have created a relationship with will care about your business for as long as you stay relevant. By continuing or improving your marketing strategy throughout the shutdown, you increase the chances of keeping your existing clients and gaining potential new ones.
What type of marketing should I be focused on?
Good marketing costs money. There is no denying this simple fact but as you will probably have more time on your hands, you will be able to do some of the work yourself.
Focus on social media and digital marketing that enable you to capture data. The ability to capture leads and opportunities for the future is the most important goal.
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Social Media
Using social media platforms for marketing is not new to you. You may have outsourced it or dabbled with it when you had some spare time. After reading this, you should be aiming to become a social media expert in the next 30 days. Experiment and get a good understanding of each platform’s pros and cons.
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Email
Most people hate email marketing because they do not have the time to read it. Guess what most people have now? If you didn’t have a newsletter before, now is the time to start one. Here is the perfect opportunity to share your past and current successes with client testimonials and images of your work. You have a wealth of knowledge and experience so share it with existing and new potential clients.
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Offer discounts vouchers
When the shutdown comes to an end, how are you going to entice your clients back? How are you going to stop competitors from stealing your clients? Offering your clients discount vouchers they can use when the shutdown is lifted is one way to entice your clients back once you open your doors.
Nestled within the historical elegance of Brocket Hall, the renowned Auberge du Lac has proudly announced a new chapter in its storied culinary journey, spearheaded by the illustrious Chef John Barber. Having reopened its doors in May 2023 following a three-year hiatus, the restaurant has been infused with a fresh vigour, artfully blending tradition with cutting-edge culinary innovations.
Chef John Barber
Chef John Barber: A Maestro in the Kitchen
Chef Barber’s illustrious career, inspired by his mother’s home cooking, began at UCB College of Food and has spanned the globe, from the prestigious kitchens of the Belfry Hotel to the exotic locales of Thailand and Paris. His tenure at London’s Bar Boulud and the opening of 14 Hills with the D&D Group has seasoned him with an unrivaled expertise, making his tenure at Auberge du Lac a herald of culinary excellence.
Lucy Hawkins: Sustainability at Its Core
The heart of Auberge du Lac’s culinary philosophy is its kitchen garden, tenderly curated by Lucy Hawkins. This garden is not merely a plot of land; it is the cradle of sustainability, employing no-dig methods that enrich local biodiversity and allow for the freshest ingredients to be used directly in the kitchen. Guests are invited to immerse themselves in this verdant sanctuary during the Garden Tour & Lunch events, connecting them intimately with the origins of their meals.
The Auberge Experience: A Symphony of Luxuries
Auberge du Lac doesn’t just stop at fine dining; it offers an immersive ‘Auberge Experience’ package. Priced at £420 per couple, this luxurious offering includes a cozy welcome with Champagne and chocolates, a seven-course tasting menu, an overnight stay in the stately Melbourne Lodge, and a full English breakfast at The Melbourne Club. Each of the lodge’s 16 luxury ensuite bedrooms offers a vista of the Hall, Broadwater Lake, and the golf course, making it an ideal retreat after a gourmet evening.
Access and Convenience
Just a stone’s throw from London, Auberge du Lac offers an escape into the countryside that’s both quick and easy. The journey from central London to the tranquility of Brocket Hall takes less than 30 minutes, making it an ideal getaway for those seeking a taste of the countryside without straying far from the city’s pulse.
A Forthcoming Review
Stay tuned for an in-depth review of Auberge du Lac, where we will delve deeper into the gastronomic delights and serene ambiance that make this destination a crown jewel of culinary and leisure escapades.
Embrace the opportunity to experience the pinnacle of fine dining and bespoke luxury at Auberge du Lac at Brocket Hall, where every visit promises to be more than just a meal—it’s a journey through the rich tapestry of history, taste, and lush landscapes.
On the 14th of July, the BRIT-nominated duo Jungle will host an unprecedented open-air music event at Tofte Manor, a picturesque 17th-century estate. This unique one-day festival, dubbed “Jungle Curates,” will feature a lineup exclusively selected by Jungle themselves, including some of their favorite artists, DJs, and collaborators.
Stellar Lineup in a Breathtaking Setting
The event will take place amid the stunning backdrop of Tofte Manor’s labyrinth and the surrounding rolling hills of Bedfordshire. It promises an immersive experience with bespoke production, décor, and exclusive merchandise. The lineup reflects Jungle’s significant influence on the music scene, featuring a mix of established and rising stars. Notably, BBC Radio 1 icon Annie Mac will make her Tofte Manor debut, appearing alongside Jungle. The diverse roster continues with Ross From Friends, DJ Paulette, Ahadadream, Peruvian DJ and producer Sofia Kourtesis, and London-based Mood Talk, promising a blend of house, electronica, and more.
Jungle’s Ascending Trajectory
Coming off the success of their latest album “Volcano,” Jungle has been a prominent force in the UK music scene for over a decade. Their recognition includes a recent BRIT Award nomination for “Group of the Year” and a series of sold-out performances worldwide. Their hit single “Back On 74” recently surpassed 100 million streams, and they were the first to sell out three consecutive DJ shows at Koko London in one day.
A Unique Venue with No Restrictions
Tofte Manor is set apart from other venues by its lack of restrictive sound limitations, a common issue at inner-city events. This freedom has made it a favorite spot for electronic music’s biggest names, including Keinemusik, Maribou State, Dixon, TSHA, Floating Points, and Fred Again.., among others. “Jungle Curates” marks the final event of the summer at Tofte Manor, hosted by Labyrinth Events, who have also lined up performances from Adriatique and a sold-out show with Fatboy Slim the preceding weekend.
As the day concludes, Jungle themselves will take the stage for a rare DJ set, ensuring the event not only celebrates their music but also their unique style and influence. This is set to be a highlight of this summer’s music calendar, blending historical charm with contemporary beats in a not-to-be-missed festival setting.
