Trendlife Interviews: Anna Williamson

Published

6 years ago

9th May 2019

In this month’s issue of TrendLife Magazine, we talk to E4’s ‘Celebs Go Dating’ celebrity dating agent Anna Williamson about mental health issues and her new book.

Anna, you have been endearingly open with your own mental health difficulties. When did you first experience anxiety?

I was a young, 25 years old professional girl presenting kids TV programmes for ITV and suddenly I was faced with my first emotional breakdown. Looking back, the trigger was a lot of people-pleasing and a lot of stress which I hadn’t noticed building up. I just hadn’t seen the triggers and you really don’t the first time.

I hadn’t seen what was unravelling because I couldn’t identify with what I was feeling because no one had talked to me about mental health at that point and I was also in a controlling relationship with a guy all at the same time.

Talking about the media, how do you feel about how mental health is portrayed in the media currently?

I have definitely noticed a more positive attitude towards mental health within the media recently. I think the media are starting to understand the importance of open discussion and not just sensationalising incidents with attention-grabbing headlines.

In the past, any mental health issue carried a label that came with really negative consequences. I think we are seeing a little less of that now and I think people are starting to understand and respect the fact that we all have mental health issues. We now understand there are many different points on the spectrum, like physical health; from a common cold to a quadruple heart bypass, it’s the same for mental health. Low-level stress can lead to something really quite significant and life changing. The whole point is to normalise it.

Support for mental health in the work place is something you are passionate about; what services do you think could improve the quality of support given to those finding things difficult at work?

I also think companies are getting on board now. It is really great to see as I have been asked to deliver keynote speeches on this topic for big companies across Hertfordshire. Employers and employees are understanding the importance of support because everybody wins when you understand it.

Early intervention is absolutely key, it is being able to know who to talk to in your work place, having the relevant structure in place for support like talking therapies, that way hopefully, the support catches people before they end up being signed off with long term mental health sickness where nobody wins.

I think the main thing for employers to be aware of is that they need to take the relevant training to be able to understand, handle and support anyone who is working with them.

Referring to your previous publications; Breaking Mum and Dad, post-natal mental health for both mums and dads is a real issue affecting relationships and bonds. What are your thoughts on this?

Post-natal mental health is something that is just starting to gain a little bit of the spotlight with people starting to understand how fundamentally important but flawed the help is in this country. So much emphasis is placed on the three trimesters, through pregnancy to giving birth, but there is now this new fabled fourth trimester, which is starting to get a lot more headlines, and that is the three months after you have given birth.

To be honest, it is much longer than 3 months. My experiences were that I had perinatal anxiety and had a previous anxiety condition.

There was very little support for me as I went through my pregnancy and then coupled with a pretty rubbish birth; the fall out I had after having my son was off the scale. I was diagnosed with very severe post-natal anxiety and PTSD. I feel very strongly that both mums and dads are given as much support as they need in those early few weeks and months after having a baby, because it is absolutely life changing for everybody.

Do you think there is enough support out there for new parents and help for expecting parents to understand the realities of those early months into mother and fatherhood?

No, I don’t think there is enough support. I think there is access to support if you know where to look, but the whole point is knowing where to look in the first place. And I think particularly for first time parents; how do you know what you are looking for if you don’t know it exists and you don’t know what might happen?

There is a very fine line between implanting something in someone’s mind that may never happen; you don’t want to scaremonger someone that may never ever have to go down that route.

I think particularly when it comes to antenatal classes, there needs to be a lot more emphasis placed on the postnatal period and how both mum and dad might be feeling in that time and what help is accessible to them.

Too many parents struggling in those months after birth. The fact that statistics coming through show that the biggest cause of death in new mothers is suicide and that is something we really need to take notice of.

Loss of confidence is a huge issue many mums face when trying to return to work. What advice would you give a mother who feels held back by her confidence?

I would say the first thing to remember being a parent is a full-time job and like most jobs, they are very demanding. For any parent experiencing a lack of confidence when it comes to returning to work, understand you are absolutely not the first but part of a majority of mothers who experience this.

Coming out of the baby bubble can be a huge culture shock when you return to work because you will be slightly different from how you had been before.

You are now a mother, and that will carry with it all kinds of feelings, from worrying about how your baby is, if they are in childcare, worrying if you can do your job well still, and what I would say to any mother going back to work is, I’ve been there and all of my friends have to, just be kind to yourself.

You don’t have to be superwoman; you really don’t, because actually you already are because you are being a working mum!

What are your thoughts on millennials being considered an anxious generation and mental health concerns being at an all-time high? Would you associate social media with this?

Yes, I really do, I think it is no coincidence that the digital age has kicked straight in with millennials statistics on the increase suffering with mental health concerns and challenges.

I think we have to be really aware of that, social media is a big thing, it’s never going to go away, we have all have social media, which is great, but the important thing to remember is to just have this life balance; life, phone, social media, work balance.

And what I cannot promote enough is taking time off of it every day; and meeting people in real life, face to face. Life is all about balance, what we eat, what we do, where we go, everything is about balance.

More so for millennials, social media can feel all-consuming and it is all consuming to a point, but always remember you have a choice, you are in control of how much you use it.

Do yourself a favour and don’t use it 24/7. Give yourself a decent balance where you actually get out and do other things that don’t involve being on a device.

It’s been great watching you work with the celebs in “celebs go dating”. Have you found a difference with working with the public and celebrities; are they more challenging and have a few more issues from being in front of the camera compared to the general public?

The celebrities that come to me when they come into the agency, they are just people. There is no difference to me; the celebrities or Joe Bloggs, the only differing factor is that they come with this layer of being a “celebrity”, and what does that mean? Well that comes with the fact that people have a preconception of you, and that can be more challenging.

So, what we have found with all of our celebrities is that often their self-confidence and self-esteem is extremely challenged. People might not believe that because they see these very ballsy and energetic confident people on their TV screens, but when you take away that, and put them in what I would call and everyday scenario, you just see a person.

Dating is all about being your true self; so stripping away that level of celebrity, is initially really daunting to them. But when they come through the agency for tips, tricks, techniques; the dressing downs we give them are exactly what we would give to everybody. I do find they come in a bit more feisty and fiery than perhaps Joe public.

It’s their shield and that’s what they are known for; that’s the reason they are on the telly, because they are entertaining and they have often got very good personalities. It means they are great fun to work with and it’s a real pleasure and honour to be able to get into their heads and for them to trust us to help them.

Related Topics:Anna Williamson celebs celebs go dating Mental health mental health awareness mental health week trendlife tv show

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Deputy Editor of TrendLife Magazine. Often daydreaming, always happy. If you only do one thing today, do it more stylish than you did before.

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Ring in 2025 in Style: New Year’s Eve at Tewinbury’s Tythe Barn

Published

6 months ago

16th November 2024

Lee Hall

Prepare for a magical New Year’s Eve at Tewinbury’s exquisite Tythe Barn, where rustic charm meets understated luxury. Set against the stunning backdrop of the Mimram Valley in Hertfordshire, this exclusive celebration promises an evening of indulgence, joy, and unforgettable memories.

The Perfect Celebration

The festivities begin with a sparkling Champagne reception, accompanied by an array of exquisite canapés. Guests will then be treated to a carefully curated four-course meal, perfectly paired with fine wine to tantalise the taste buds. The evening continues with live entertainment, providing the ideal soundtrack to dance your way into 2025 with loved ones.

As the clock approaches midnight, toast to the New Year in the enchanting ambience of Tythe Barn, a space renowned for its blend of rustic charm and modern elegance. With its exposed wooden beams and festive decor, this venue offers an intimate yet vibrant setting for a truly memorable night.

About Tewinbury

Tewinbury is not just a venue; it is an experience. Located in the heart of the Hertfordshire countryside, this 700-acre estate provides a tranquil escape just a short journey from the hustle and bustle of London. Only 30 minutes by train from King’s Cross, Tewinbury feels a world away with its idyllic surroundings and refined country charm.

The estate is renowned for its farm-to-table dining, luxury lodges, and bespoke experiences, making it a sought-after destination for both celebrations and retreats. Tythe Barn itself is a jewel in Tewinbury’s crown, offering a beautiful setting steeped in history and brimming with character.

Whether you are a local or travelling in from further afield, Tewinbury provides the perfect backdrop for creating cherished memories this New Year’s Eve.

Event Details

Date: 31st December 2024
Venue: Tythe Barn, Tewinbury, Hertford Road, Welwyn, Hertfordshire, AL6 0JB
Tickets: £165 per person (includes Champagne reception, canapés, four-course meal, wine, and entertainment)
Time: Evening

Make Your Booking

Tickets are limited for this exclusive event, so secure your place early to avoid disappointment. Book online at tewinbury.co.uk/event/new-years-eve-at-tythe-barn or contact the team directly at 01438 717793 or reservations@tewinbury.co.uk.

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Top 5 Scandic Hotels for Location and Experience in the Nordics

Published

8 months ago

3rd September 2024

Lee Hall

The Nordic countries are celebrated for their breathtaking landscapes, vibrant cities, and rich cultural heritage, making them a must-visit destination. Whether you’re seeking the northern lights in Norway, exploring the historic sites of Denmark, or immersing yourself in the natural beauty of Sweden, selecting the right accommodation can significantly enhance your trip. Scandic Hotels, the largest hotel operator in the Nordics, offers a variety of options that combine prime locations with exceptional experiences. In this blog post, we’ll explore the top five Scandic Hotels to consider for your Nordic adventure and introduce you to Scandic’s revamped loyalty programme, designed to offer even more value and personalised experiences.

1. Scandic Grand Central, Stockholm, Sweden

Location: Heart of Stockholm

Scandic Grand Central is ideally located in the heart of Stockholm, making it perfect for exploring the city. Situated just steps from Stockholm Central Station, this hotel offers easy access to the city’s main attractions, including the historic Gamla Stan, the bustling shopping district of Drottninggatan, and the stunning Royal Palace. Everything you need for a memorable stay in Stockholm is within walking distance.

Experience: Historic Charm Meets Modern Comfort

Housed in a historic building dating back to 1885, Scandic Grand Central artfully blends classic architecture with modern amenities. The hotel boasts stylish rooms with a mix of contemporary and vintage decor, a vibrant restaurant serving Swedish and international cuisine, and a cosy bar perfect for unwinding after a day of sightseeing. Its central location and unique ambience make it a top choice for travellers seeking both convenience and character.

2. Scandic Vulkan, Oslo, Norway

Location: Trendy Grünerløkka District

Located in Oslo’s trendy Grünerløkka district, Scandic Vulkan offers a chic and vibrant stay. This area is known for its eclectic mix of cafes, boutiques, and street art, providing a unique urban experience. The hotel is also close to the Akerselva River, ideal for scenic walks and exploring the city’s green spaces.

Experience: Urban Chic with a Focus on Sustainability

Scandic Vulkan is a modern hotel that places a strong emphasis on sustainability. The hotel’s design is sleek and contemporary, with eco-friendly practices integrated into its operations. Guests can enjoy the on-site restaurant, which focuses on locally sourced ingredients, or relax in the hotel’s bar with views of the vibrant neighbourhood. For those who appreciate modern design and sustainability, Scandic Vulkan is an excellent choice.

3. Scandic Copenhagen, Denmark

Location: Central Copenhagen

Situated in the heart of Denmark’s capital, Scandic Copenhagen offers easy access to the city’s top attractions, including Tivoli Gardens, Nyhavn, and the iconic Little Mermaid statue. The hotel is also close to the city’s main shopping streets and a variety of restaurants and cafes, making it a convenient choice for both leisure and business travellers.

Experience: Spacious Comfort with Stunning Views

Scandic Copenhagen features spacious rooms with panoramic views of the city skyline or nearby lakes. The hotel offers a range of amenities, including a fitness centre, a restaurant serving delicious Danish cuisine, and meeting facilities for business travellers. Its central location and comfortable accommodations make Scandic Copenhagen a favourite among visitors to the city.

4. Scandic Ishavshotel, Tromsø, Norway

Location: Gateway to the Arctic

Scandic Ishavshotel is located in Tromsø, often referred to as the “Gateway to the Arctic.” This hotel offers unmatched access to Arctic adventures, including northern lights tours, whale watching, and dog sledding. Its waterfront location provides stunning views of the harbour and surrounding mountains, making it an ideal choice for nature enthusiasts.

Experience: Cosy Luxury in the Arctic

The hotel offers a warm and inviting atmosphere, with cosy rooms that provide a perfect retreat after a day of Arctic exploration. Guests can enjoy a meal at the hotel’s restaurant, which features locally sourced Arctic ingredients, or relax with a drink in the bar while taking in the breathtaking views. Scandic Ishavshotel combines luxury and adventure, making it a top choice for those seeking an unforgettable Arctic experience.

5. Scandic Paasi, Helsinki, Finland

Location: Cultural Hub of Helsinki

Scandic Paasi is located in the lively Hakaniemi district, a cultural hub of Helsinki. The hotel is within walking distance of the city’s major attractions, including the Helsinki Cathedral, the National Museum of Finland, and the bustling Market Square. The nearby metro station also provides easy access to the rest of the city.

Experience: Unique Design with a Creative Flair

Scandic Paasi stands out for its unique design, inspired by the history and culture of Helsinki. Each room is individually decorated, offering a creative and artistic atmosphere. The hotel features a cosy lounge, a vibrant restaurant, and a well-equipped gym. Its distinctive design and central location make Scandic Paasi a favourite for travellers looking for a unique and memorable stay in Helsinki.

Scandic’s New Loyalty Programme: More Rewards, More Value

Today, Scandic has unveiled its new loyalty programme, which aims to strengthen the company’s commercial offering, boost member loyalty, and create more relevant experiences for guests. The existing programme, Scandic Friends, has been completely revamped to provide more beneficial, personalised, and digital experiences.

Scandic Friends, the largest loyalty programme in the Nordic hotel industry with 3 million members, has been redesigned with the goal of doubling its membership by 2030. In 2023, Scandic Friends accounted for about 38 percent of the total room nights sold, and the new programme is expected to further increase member bookings and overall revenue.

The new Scandic Friends features an expanded structure, growing from five to seven membership levels. Each level includes carefully selected benefits that cater to the diverse needs of guests, whether they stay frequently or less often. The programme has improved member and level-specific offerings, making it easier to earn and use points, access various benefits, and enhance their stay with add-on services like upgrades or pre-ordered refreshments.

According to Jens Mathiesen, President & CEO at Scandic Hotels Group, “Loyal and returning guests are central for us at Scandic. They drive our growth and create a strong and stable community around our brands. We now have a solid platform that will improve the member experience and have laid the foundation to continue developing the programme and add new exciting partnerships. This will enable us to continue building long-term relationships with stronger incentives to choose Scandic for future hotel stays.”

The development of the new programme involved in-depth interviews with existing and potential members, as well as extensive research within the travel industry and beyond. Built on these insights and Scandic’s customer data, the new programme aims to provide a more tailored and personalised membership experience, increasing member interaction and engagement over time.

Thérèse Cedercreutz, Chief Commercial Officer at Scandic Hotels Group, added, “Creating a guest-focused loyalty programme designed to make the most of every member interaction has been the fundamental focus during the entire development process. We have put a lot of emphasis on digital investments to enable and create an ecosystem we can develop over time. This is just the beginning, and I’m convinced that our members will appreciate the new features and offerings that we’ll gradually be adding.”

The new Scandic Friends programme will take effect on 27 August 2024. In the coming days, existing members will be gradually transitioned into the new programme. This launch marks the beginning of the next generation of loyalty programmes, with more personalised benefits and offerings to be added in the future.

Membership Levels in the New Scandic Friends:

New Friend – 0 points
Good Friend – 5,000 points
Close Friend – 10,000 points
Dear Friend – 25,000 points
Loyal Friend – 100,000 points
True Friend – 250,000 points
Best Friend – 400,000 points or 100 nights

Choosing the right hotel is crucial to making the most of your Nordic adventure. Each of the Scandic Hotels featured in this post offers a unique combination of location, comfort, and experience, ensuring a memorable stay. And with Scandic’s newly enhanced loyalty programme, there’s never been a better time to explore the Nordics. Book your stay today and enjoy the best that Scandinavia has to offer with Scandic Hotels.