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Why marketing is more important than ever during the shutdown
When business is going well, bookings are up and loyal customers keep returning, marketing your business automatically becomes an afterthought. As we enter a time of uncertainty for so many businesses, it is clear that marketing is more important than ever during this Covid-19 shutdown.
Why should I be marketing if my business is closed?
At first, it may sound strange to be marketing whilst your business is closed but it actually makes perfect sense. Most of your customers will be in the same situation – at home wondering when this shutdown will come to an end.
Regardless of the services you provide, once the shutdown ends, your services will be needed again. If you are not advising your loyal customers that you value their business and look forward to servicing them again, you can be assured that your competitors will be.
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Keep your existing clients informed
Unfortunately, many businesses like yours have had to shut their doors to help control the spread of Covid-19. Clients you have created a relationship with will care about your business – let them know your plans before they start to see your competitor’s plans on their timelines.
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Keep your existing clients engaged with your brand
If you are in the beauty industry, use social media to share some engaging tutorials or tips that your clients can use during the lockdown. Do you sell wine? share a selection of meals for two recipes with a fabulous wine recommendation. Regardless of what service you provide, you can share tips and advice with the help of a good graphic designer.
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Keep your existing clients entertained
With the vast majority of the British public on lockdown, scrolling is going to become the number one activity for a bored nation. YouTube, Instagram, Facebook and, TikTok are going to be the default destinations for many and if you are not promoting your business, how are you going to maintain your relevance? Think about creating an interesting video.
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Keep your existing clients!
Existing clients you have created a relationship with will care about your business for as long as you stay relevant. By continuing or improving your marketing strategy throughout the shutdown, you increase the chances of keeping your existing clients and gaining potential new ones.
What type of marketing should I be focused on?
Good marketing costs money. There is no denying this simple fact but as you will probably have more time on your hands, you will be able to do some of the work yourself.
Focus on social media and digital marketing that enable you to capture data. The ability to capture leads and opportunities for the future is the most important goal.
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Social Media
Using social media platforms for marketing is not new to you. You may have outsourced it or dabbled with it when you had some spare time. After reading this, you should be aiming to become a social media expert in the next 30 days. Experiment and get a good understanding of each platform’s pros and cons.
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Email
Most people hate email marketing because they do not have the time to read it. Guess what most people have now? If you didn’t have a newsletter before, now is the time to start one. Here is the perfect opportunity to share your past and current successes with client testimonials and images of your work. You have a wealth of knowledge and experience so share it with existing and new potential clients.
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Offer discounts vouchers
When the shutdown comes to an end, how are you going to entice your clients back? How are you going to stop competitors from stealing your clients? Offering your clients discount vouchers they can use when the shutdown is lifted is one way to entice your clients back once you open your doors.
This autumn, step into the world of Downton Abbey as The Ivy Marlow Garden celebrates the cinematic release of Downton Abbey: The Grand Finale with an elegant limited-edition menu. Launching on 3rd September 2025, the specially curated menu will be available across The Ivy Collection restaurants nationwide*, inviting guests to dine like the Crawleys in true aristocratic style.
A Taste of the 1930s with an Ivy Twist
Inspired by the refinement of 1930s dining and the glamour of the Crawley family, the Downton Abbey at The Ivy menuis priced at £27.95 for two courses or £34.95 for three courses. Guests can expect dishes steeped in heritage, luxury and comfort, all reimagined through The Ivy’s signature touch.
Highlights include:
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Starters:
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Severn & Wye Smoked Salmon with brown bread, lemon and butter
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Salade Du Verger with figs, pecans, truffle vinaigrette and whipped feta
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Mains:
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The Ivy Shepherd’s Pie – slow-braised lamb and beef with Cheddar mash
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Grilled Lemon Sole on the Bone with beurre noisette, capers and lemon
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21 Day Aged Sirloin Steak with peppercorn sauce
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Braised Duck Curry blending British tradition and global flavour
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Garden Vegetable Curry – a vibrant vegetarian option
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Desserts:
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The Ivy Chocolate Dome with honeycomb and caramel sauce
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Orchard Apple Tart with Calvados – flambéed for a dramatic finish
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Caramelised Crème Brûlée – a comforting classic
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Raise a Glass to Downton Abbey
To elevate the occasion, guests can toast with The Ivy Guest Champagne or indulge in The Gilded Peach Cobbler – a 1930s-inspired cocktail crafted from sloe gin, Crème de Pêche, Beesou honey aperitif, pineapple syrup, and Champagne. A drink worthy of the grandest Downton dinner party.
Don’t Miss the Grand Finale
Sean Burbidge, Executive Chef at The Ivy Collection, shared:
“We’ve taken great joy in creating dishes that reflect the elegance of the era, inspired by the film’s characters, 1930s flavours, and even dishes once served at The Original Ivy. We hope each plate transports guests into the world of Downton – with all the charm, nostalgia and indulgence that entails.”
Whether you’re a lifelong fan of the Crawleys or simply seeking a luxurious dining experience, this limited-edition menu offers the chance to relive the grandeur of Downton Abbey — one plate at a time.
Book Your Downton Abbey Dining Experience
Available from 3rd September 2025 at The Ivy Marlow Garden and participating Ivy Collection restaurants nationwide*.
️ Book your table here: Downton Abbey at The Ivy
*Menu available at all Ivy Collection restaurants except The Ivy Dawson Street, Dublin. The Original Ivy (West Street, London) will offer a bespoke menu.
Follow The Ivy Collection on Instagram: @the_ivy_collection
Award-winning chef Carlo Scotto unveils his most personal project yet with BEAR – a daring 14-seat chef’s table opening this July at the Crazy Bear Hotel in Beaconsfield.
Launching on Wednesday 30th July, BEAR strips back fine dining to reveal something raw, refined, and deeply expressive. Set inside an immersive open kitchen, this intimate space offers diners an unforgettable front-row seat to Scotto’s innovative culinary storytelling.
Carlo Scotto’s Next Chapter
Following the success of Amethyst in London, Scotto’s newest venture draws on his global experience in the kitchens of Gordon Ramsay, Angela Hartnett, and the Galvin Brothers. At BEAR, his signature style evolves into something even more daring and personal — a stripped-back, ingredient-led experience that feels more like a private dinner party than a restaurant.
A Seasonally Driven, Emotionally Charged Menu
The menu at BEAR showcases Scotto’s fearless approach to flavour, technique, and presentation. It’s a culinary journey that spans continents while remaining rooted in seasonal British ingredients.
Expect dishes like:
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Langoustine with Pickled Attika Kohlrabi, jalapeño & purple shiso
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Hand-laminated brioche with Carlo’s unique three-layered butter
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Moroccan-spiced duck with morels poached in aged pickled rum
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British asparagus fermented in tempeh and wild garlic jus
Two Menus, One Exclusive Table
Guests can choose between two tasting experiences:
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Carlo’s Edit – A six-course seasonal snapshot
Available Tuesday to Saturday at 6pm -
The Full Experience – An eight-course immersive journey
Available Tuesday to Saturday at 7.45pm
Both menus are available with thoughtfully selected wine pairings.
A Unique Setting at Crazy Bear Beaconsfield
Located inside the iconic Crazy Bear Hotel, BEAR benefits from a setting as distinctive as its food. The hotel itself blends 15th-century charm with modern opulence, offering a lavish escape just outside of London.
With BEAR, Beaconsfield welcomes a new era of destination dining — one that’s sure to attract serious food lovers from far and wide.
TrendLife Will Be Visiting This Summer
We’ll be visiting BEAR by Carlo Scotto later this summer to experience the menu firsthand. Keep an eye out for our full review and behind-the-scenes look at one of 2025’s most exciting new openings.
The Stable Bar Opens at Tewinbury Farm Hotel in Hertfordshire
Just 30 minutes from London, Tewinbury Farm Hotel — Hertfordshire’s hidden gem — is now home to The Stable Bar, a striking new wine and events space that blends countryside charm with a touch of London cool.
Set on Tewinbury’s 700-acre working farm, The Stable Bar is more than a place to drink — it’s a destination. From the handpicked art adorning exposed brick walls (curated in collaboration with Common Room Projects) to its exclusive wine list from Humble Grape, every detail has been crafted to offer an experience that’s as stylish as it is soulful.
A Wine Lover’s Escape in the Countryside
The Stable Bar serves a thoughtfully curated collection of sustainable, organic and biodynamic wines from independent, family-run wineries around the world. Expect to find Old World classics from Bordeaux and Veneto alongside adventurous pours from the vineyards of North Macedonia, Bulgaria and beyond. Whether you’re discovering your new favourite orange wine or sipping on a familiar fizz, every bottle tells a story.
Paired with small plates, hand-stretched sourdough pizzas and seasonal sharing boards, the menu offers easy-going luxury in every bite — perfect for slow afternoons or intimate evenings.
Live Music, Riverside Views & Summer Events
The Stable Bar’s riverside terrace offers a scenic setting for every season — heated in the winter and open-air in the summer, with views over the tranquil River Mimram. Inside, deep sofas, ambient lighting and a warm welcome set the tone for weekend nights filled with live jazz and acoustic sets.
July brings a host of exciting events to the calendar:
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Acoustic Thursdays fill the bar with laid-back live music and summer vibes.
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Fizz Fridays invite you to toast the weekend with special sparkling wine offers.
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DJ Saturdays turn up the tempo as day turns to night with curated DJ sets.
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And for the early risers, Farmers Market Sundays feature local produce, artisan goods and fresh coffee to start your day the Tewinbury way.
One to Watch
Whether you’re a wine aficionado or simply looking for a refreshing countryside escape, The Stable Bar offers a unique blend of rustic charm and contemporary flair. With a packed summer schedule and an atmosphere that effortlessly bridges laid-back and luxe, it’s quickly becoming one of Hertfordshire’s most talked-about new openings.
TrendLife Magazine will be visiting The Stable Bar soon — stay tuned for the full review and inside look.
