Hertfordshire high streets and the main shopping areas are often the heart and soul of our towns. A few have thrived over the last ten years but the majority have struggled to fight the rise of online shopping.
Over the last year, it seems a week has not gone by without another well-known high street brand vanishing or dancing with administration. The truth is footfall and sales have been on a downward path for a while and with the impact of the coronavirus shutdown now visible, it is time we had an honest conversion about our high streets.
Hertfordshire high streets are in trouble but don’t blame Covid. Hertfordshire high streets are in trouble but don’t blame internet shopping. Our high streets are in trouble because of YOU!
We cannot afford for our Hertfordshire High Streets to become ghost towns
The blame lies with you… to an extent
You have changed. You have embraced online shopping. Your tastes have changed. Your habits have changed. Your working hours have changed. Your interests have changed. Your beliefs have changed.
And whilst you have been doing all that, our high streets have not been able to change fast enough, thus leaving us with High Streets and shopping areas that simply are not fit for purpose.
It feels wrong to point fingers but the main reason our high streets are struggling is local councils, landlords, and some larger chains have been far too slow to adapt to the above changes – they just don’t seem to be able to work together.
Very few people go into town to visit one place or purchase one item. Amazon has already won that battle and with ‘voice search’ set to change online shopping’, high street retailers and local councils need to focus on the ‘shopping experience’.
5 important steps to improve our high streets
1. Remove the gauntlet
To many Hertfordshire residents, shopping on our high streets has become somewhat of a gauntlet. Up first is the fight to find a parking space. Then you often have the challenge of not stepping in someone’s food from the night before.
Once you have done that and looked up, you have made eye-contact with a chugger and their clipboard – now your motivation to carry on shopping is now below 50%.
They can be very persistent; making the elderly extremely vulnerable and shoppers avoid areas of town where chuggers operate, which hardly helps local retailers.
Visiting the high street should be a positive experience and the best way to keep it positive is to remove the negative aspects of shopping and they fall into two categories… costs and disruption.
Often intimidating for vulnerable people, street fundraising needs rules
2. Spice it up a bit
This is a tough request but an essential one. Locate shops that complement each other near each other. An example of this would be to have a greengrocers next to a bakery or butchers. Whilst landlords are free to rent to whoever they want, it would be beneficial to shoppers if there were particular areas like the food quarter or beauty quarter.
If shoppers cannot satisfy their needs, all in one place, they are motivated to shop online or find a new location. It should come as no surprise that footfall in out-of-town retail parks has increased.
Pop-up stores also offer some variety and can be great experiences for younger shoppers. The Mercedes Pop-up in The Maltings St Albans was very popular around Christmas.
The Mercedes pop up in The Maltings St Albans
3. Flexible hours
The only person allowed to mention 9 to 5 is Dolly Parton. We no longer live in a nine-to-five world and trading hours need to reflect that. There are many people who, with the right motivation would shop before 9am. What kind of motivation? How about free parking before 10am and entertainment hubs for young children?
4. Reward loyalty
I personally would return to the high street weekly if I knew I was being rewarded for it. I would love to see an App that gives me discounts and unique offers. Online shopping has mastered this and I cannot understand why high streets have not adopted it. One app, scan my receipt/screen at point of purchase, get points and get offers. This could be linked to free Wi-Fi indoors and outdoors.
5. Quality Street food
I touched on the idea of having food quarters earlier and this should not be limited to fast food retailers. Street food has dramatically improved over the last five years in terms of quality and variety. Traditional and world food is becoming popular.
Quality street food in Hitchin has been a hit
Quality street food in Hitchin has been a hit
Next steps
Some of these ideas have been incorporated but they have been implemented in a reactive fashion. If all the stakeholders worked collaboratively in staying ahead of the curve and predicting shopping trends, we would have vibrant high streets and shopping areas to be proud of.
Never full or satisfied, I am always willing to try new things and visit new places. Lover of food and all things FAST - Not necessarily fast food. If I am not in the office, you can find me near a track or under a car. I also work with great people in TrendLife's Editorial team.
Henley-based, WH Brakspear & Sons, is delighted to announce that it is currently purchasing the freehold interest in The George Public House, a beautiful, 16th century, Grade II listed inn located in centre of the idyllic Bedfordshire village of Maulden.
The George was taken over by Maulden villagers, Julian and Emma Smith, in 2011. The couple bought and completely refurbished the then derelict pub whilst sensitively renovating its many original architectural features using local contractors, Kingshall Estates UK Ltd.
Departing owner, Emma Smith says,” The pub was a wreck when we bought it, but we replaced everything from the plumbing, electrics and the layout, built a new carpark and created a two-bed flat for a tenant. We then commissioned talented Birmingham-based, pub interior designers, Spencer Swinden, to create contemporary and cosy spaces to drink, eat and stay to a high spec.”
Now a thriving community hub, The George has a light and airy public bar, restaurant with 120 covers, a private function room seating 18-24 and seven, boutique-style, en-suite guest rooms housed in cottage style accommodation overlooking its landscaped beer garden with an attractive dining terrace, and currently has planning permission to build five additional bedrooms.
Tom Davies, Brakspear CEO commented, “We are delighted to announce the acquisition of The George at Maulden. It will be a fantastic addition to our estate. We don’t have many pubs in Bedfordshire, so we are really excited to be there, especially with the proposed Universal Studios development so close by.”
Having run the pub since 2016, Julian and Emma are leaving the pub in really good shape. “It’s been an amazing journey, particularly as we had no previous experience in hospitality when we started out.” says Emma. “We’ve absolutely loved every minute of our time at The George, but Julian and I are now ready to move on to our next adventure, which we’re currently deciding on. “The tenants will just be able to just jump straight in and run it with a wonderful, enthusiastic team of 40 staff ready to support them,” says Emma Smith.
“Our vision is to retain The George as a community hub whilst also offering a wonderful place to relax, stay and dine if visiting from further afield,” says Brakspear’s Business Development director, Gerard Winder. “Brakspear is now looking for a new tenant with experience of the area and who can fit in to a local pub with a loyal following and a strong background in food and beverage to be able to operate a quality informal operation on a tenancy agreement”.
The George lies eight miles south of Bedford and 13 miles from Luton. The market town of Ampthill is 2 miles away. Surrounded by the ancient Maulden Wood and halfway along the Greensand Ridge Walk, the area is a popular tourist destination with Centre Parcs, Woburn Safari Park, Woburn Abbey Deer Park and Woburn Golf Club close by. The proposed Universal Studios site is three miles away. The nearest train station is Flitwick with direct mainline services to London St Pancras.
Milton Keynes’ much-anticipated landmark visitor destination, Unity Place, has now opened all of its remaining facilities and is officially fully open. Located directly opposite MK Station Square, Unity Place is more than just a venue; it’s a vibrant community hub set to redefine the urban experience in the heart of the city.
A Culinary Haven: Diverse Dining Options Under One Roof
Unity Place offers an unparalleled shopping and dining experience. At the heart of this destination is the Urban Food Market, featuring an eclectic mix of street food vendors that cater to every palate. Here, you can indulge in rustic Italian delights at Raffaele Pizza, savor Taiwanese rice boxes and bao buns from Bian Dang, or enjoy the rich flavors of Mexican cuisine at Cantina Carnitas. For those seeking an elevated dining experience, Dipna Anand’s Kitchen & Bar is a must-visit. Celebrity chef Dipna Anand brings authentic Punjabi and South Indian cuisine to your table, with signature dishes such as tandoori lamb chops, paneer tikka, and lamb shish.
Convenience Meets Quality: Shopping Essentials at Unity Place
Unity Place isn’t just about food. It’s designed to cater to all your needs under one roof. The Corner Store offers everyday essentials, while Baker’s Room tempts with freshly made bread, pastries, cakes, and coffee. Even grooming is covered, thanks to the high-end barbershop ROK, perfect for a stylish fresh trim.
Work and Play at Unity Place: The Ideal Balance
For those blending work and leisure, Unity Place provides an innovative solution. Partnering with co-working provider x+why, it offers flexible working spaces perfect for freelancers, entrepreneurs, and remote workers. The ground floor houses the public Santander Work Café, which includes co-working desks, bookable meeting rooms, and a branch for everyday banking needs. With over 60,000 sq. ft. of contemporary office space, Unity Place ensures a productive environment with breakout spaces, private offices, enterprise suites, and mission rooms.
Sip and Savor at Unity Place: A Destination for Drinks
Unity Place is also a haven for those who enjoy a good drink. The rooftop bar, Unity Sky Lounge, offers stunning panoramic views of the city alongside a fantastic selection of food and beverages. Whether you’re winding down after a long day or starting your evening, this is the perfect spot to relax. Additionally, Dipna Anand’s bar provides a cozy atmosphere for a pre-dinner cocktail or mocktail, while the fully stocked Unity Bar boasts an extensive drinks list to satisfy any preference.
Why Visit Unity Place?
Unity Place is more than just a visitor destination; it’s an experience. Here are a few reasons why you should make it your next stop:
Variety: With a wide range of dining options, there’s something for everyone.
Convenience: Everything you need, from food to shopping to workspaces, is available under one roof.
Community: It’s a vibrant hub that fosters community and connection.
Quality: High-end amenities ensure a premium experience.
Scenery: Enjoy breathtaking views from the rooftop bar.
Whether you’re a local or a visitor, Unity Place is set to become a cornerstone of Milton Keynes. Come and experience it for yourself – the future of urban living is here.
Deciding on a great Father’s Day experience can be challenging, but this year, why not treat Dad to an escape to the Hertfordshire countryside at Sopwell House? The hotel and spa are pulling out all the stops for Dad, from a sumptuous Sunday roast with beer pairings to a savoury afternoon tea.
Sunday Roast with Beer or Wine Flight
Elevate Dad’s Sunday roast with an optional craft beer from Tring Brewery. From a punchy Raven King IPA to Tring’s smooth Tea Kettle stout, savour every bite with a carefully selected beer to match each course. For those who aren’t as keen on beer, there is also a wine flight option available.
Start as you mean to go on with Spring shaved courgettes or spicy lamb croquettes, followed by the star of the show – a roast with your choice of chicken, beef, or pork, served with fluffy roasties, seasonal vegetables, Yorkshire puddings, and lashings of gravy. End on a sweet note with a choice of summery desserts – think Strawberry bakewell tart and Raspberry crème brûlée – plus an additional cheese course for those opting for the paired menu.
Price: £42 per person for Sunday lunch (£67 per adult including drinks pairing and cheese course).
Father’s Day Afternoon Tea
Adding a savoury twist to the quintessentially British pastime, treat Dad to an afternoon tea with a choice of bubbles or a pint of Pale Ale to complement the experience. Expect bites including quail scotch eggs and roast beef-filled mini-Yorkshire puddings, alongside sandwiches and freshly baked scones.
There is also a selection of sweet treats including a hazelnut praline and chocolate sable, and a coconut, yuzu, and lime macaron, all served with a glass of Taittinger Champagne or a pint of Tring Pale Four beer from the award-winning brewery. A punchy, West Coast IPA style beer, the Tring Pale Four beer is as at home with meats and fish as it is paired alongside sweet treats, making it the perfect accompaniment to Afternoon Tea!
Price: £57 per adult.
Available exclusively on Sunday 16th June, make your Father’s Day one to remember at Sopwell House, with bookings now available at www.sopwellhouse.co.uk.
Top 5 Father’s Day Gift Ideas
To complement your luxurious day out at Sopwell House, here are the top 5 Father’s Day gift ideas that will surely impress any dad:
Personalised Gifts
Engraved Wallet: A high-quality leather wallet with a personalised message or initials engraved.
Custom Photo Book: A photo book filled with cherished memories, perfect for sentimental dads.
Tech Gadgets
Smart Home Devices: Smart speakers like the Amazon Echo or Google Nest Hub to help around the house.
Noise-Cancelling Headphones: Great for dads who enjoy music, podcasts, or need some quiet time.
Experience Gifts
Driving Experience: A track day or driving experience with high-performance cars.
Cooking Class: For foodie dads, a cooking class with a professional chef can be a memorable experience.
Eating Out Experience
Restaurant Voucher: A voucher for a meal at a top-rated restaurant or a local favourite.
Afternoon Tea: A classic British experience, perfect for a relaxing afternoon with a variety of teas and delicious treats.
Outdoor Gear
Camping Equipment: High-quality tents, sleeping bags, or portable grills for adventurous dads.
Garden Tools: For dads who love gardening, new tools or a garden gadget like a robot lawnmower.
Make this Father’s Day unforgettable with a delightful experience at Sopwell House and a thoughtful gift from our top picks!