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Buckinghamshire-based Sarka London launches new range for new mothers

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Sarka London, The Go To Fashion Brand For New Mothers

Launching this month, British brand Sarka London, the first fashion brand built entirely around the style needs of new mothers. Born out of a frustration that the fashion industry abandons their customers once they’ve had a baby, Sarka London’s collection of tops, dresses, skirts and trousers allows them to breastfeed, support a C section and luxuriously cater for a changing body shape postnatally, with no compromise on style.

Following rigorous research and development, the relaxed Scandi style modular postnatal collection belies hidden functionalities which help women go about their day with a baby in tow, from adjustable waistbands and hidden back phone pockets, to secret ribbons to show which side you’ve breastfed on last. Perfectly balancing comfort with style, Sarka’s trans-seasonal postnatal clothing and accessories allow new mothers to look and feel good whilst maintaining their own style and identity.

Sarka London’s no compromise ethos extends to manufacturing the line ethically and sustainably in Britain, and creating a company culture, which supports flexible working and is driven by the mission to reduce the style compromises new mothers unfairly face.

Sarka London, The Go To Fashion Brand For New Mothers

Sarka London Co-Founder, Jules McKeen,Sarka Co-Founder, Jules McKeen, comments: “After having babies, women’s bodies change and suddenly they find they have new demands on their wardrobe. When I had my first child, I felt like the fashion industry suddenly forgot about me; my tops didn’t work for breastfeeding, I didn’t want to see my maternity clothes ever again and I wanted my own style back. That’s why we created a collection of functional yet fashionable clothes for new mums, so there’s no longer a choice between style or practicality. We know there are enough compromises to make when you’re a new parent, having to compromise on your own style identity is just a step too far.”

Lover of all things FAST. If I am not in the office, you can find me near a track or under a car. I also work with great people in TrendLife's Editorial team.

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St Albans’ favourite Chloe James Lifestyle prepares for reopening

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Chloe James Lifestyle prepares for lockdown reopening

As one of St Albans’ favourite destinations for all things haute couture, we are excited that Chloe James Lifestyle have announced they will be reopening this coming Monday 12th April.

Regular St Albans shoppers will know Chloe James Lifestyle has been a fixture on High Street St Albans for over 10 years. Despite being extremely busy preparing for the reopening, Owner Donna Nichol has shared her thoughts on reopening Chloe James Lifestyle and what changes fashionistas can expect.

Chloe James Lifestyle owner Donna Nichol

Chloe James Lifestyle owner Donna Nichol

What are you looking forward to most at Chloe James Lifestyle?

Personally, I’m really looking forward to the buzz of a busy shop again – lots of chat and laughter and the general feel good vibes of helping people look and feel their best. Nothing beats it! When we reopen, we are going straight back to our normal hours i.e. 10-5.30 Monday to Saturday and 11-4 on Sunday. We can’t wait to open the doors again and welcome our customers back in!

What new changes can we expect at Chloe James Lifestyle?

The shop has had a complete refresh. Every single inch has been cleaned and there are lots of new products for our customers to enjoy, including great gift lines and a new jewellery brand as well as our Spring fashion collections. One of my personal favourites is a new French fashion label called FRNCH which we are currently featuring in our window – the colours are just stunning!

We love what independent businesses bring to St Albans. How do you think shoppers will respond post lockdown?

I believe there’s going to be a real return to shopping small. After all, we are the ones who have carried on throughout the pandemic, finding ways to adapt to our customers’ needs, offering Click & Collect and always being at the end of a phone to help find the perfect birthday gift. We’ve even personally delivered them on a specific date when it was possible!

We’ve also kept our windows vibrant to cheer up the daily walk and many people have said how much they loved this. It’s become apparent to everyone how much small independent businesses add to their community and we really must make sure they don’t disappear!


About Chloe James – Chloe James Lifestyle is an elegant lifestyle boutique based in St Albans specialising in fashion, art, stylish interiors and beautiful gifts.

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AKILA have joined forces with techwear designer Charli Cohen

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LA based eyewear brand AKILA have joined forces with UK based techwear designer Charli Cohen to create Halo. A special limited edition capsule collection, AKILA x Charli Cohen Halo drops this Easter Weekend.

LA based eyewear brand AKILA have joined forces with UK based techwear designer Charli Cohen to create Halo. A special limited edition capsule collection, AKILA x Charli Cohen Halo drops this Easter Weekend.

AKILA Eyewear are designed to last & handcrafted from eco-friendly plant-based cellulose acetate. Unlike most other eyewear brands, Akila frames are made from cellulose acetate — an eco-friendly alternative to petroleum based plastics.

CHARLI COHEN

Charli Cohen was born out of a need for evolved clothing and progression within the fashion industry. They specialise in NEXTWEAR: a concept that looks to the future of fashion, aesthetically, in terms of technology and in terms of sustainability.

ABOUT CHARLI COHEN

Charli Cohen manufacture limited quantities of each style in London, Leicester, Porto and Shanghai. Using premium, responsibly produced technical textiles from Milan, as well as upcycling from military surplus and tacticalwear, Charli Cohen is a brand to follow.

This frame boasts a retro industrial look that combines hard-edged style with ergonomic comfort. Featuring a wrap-around shape, all pairs include a barb-wire chain retainer which can be attached to metal eyelets on each temple or worn as a necklace.

This capsule collection drops Friday 2nd April at AKILA

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Lockdown Leads to Local Luxury Sustainable Business Now It’s Mine

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Lockdown Leads to Local Luxury Sustainable Business Now It’s Mine

Hertfordshire Mother and Daughter Bernie and Rosie Montague decided to capitalise on Rosie’s expertise as an experienced handbag specialist and authenticator to create a local sustainable fashion business.  After leaving a prestigious auction house in London, it seemed the right time to create a business and pursue her passion for handbags and accessories.

Now It’s Mine is an exciting new venture established in lockdown. Their philosophy is `Resale not Retail’. It encapsulates their commitment to sustainability by rejecting fast fashion. Not only can people buy the likes of Classic Chanel flap bags and Louis Vuitton monogram classics, people can also consign their preloved designer handbags and accessories AND in the coming weeks there will be a rental service where you can rent any of the beautiful items on the website from 1 day upwards.

Ethical Fashion is the Now It’s Mine Model

Fashion represents 8% of all greenhouse gas emissions. It’s incredible but many items are disposed of within a year of purchase, and with the Instagram culture may only be worn once. Wearing one item of clothing for 9 months longer reduces our carbon footprint by 30%. It takes 2,700 litres of water to make a T-shirt, enough for one person to drink for 900 days. The Luxury second-hand market is worth £19bn and is set to grow to £40bn by 2023.

They are currently selling via the website and through Instagram and Facebook. Now It’s Mine will also be launching pop-up shops in St Albans and surrounding areas.

Whilst the website allows them to distribute throughout the UK, they are very much a local St Albans and Hertfordshire business. Now It’s Mine is looking to build a network of luxury fashion lovers who understand the importance of the circular economy.

100% authentic preloved luxury designer bags and accessories

With a plethora of websites selling luxury designer items the risk of buying a ‘Super Fake’ has never been greater. Now It’s Mine offers a solution by guaranteeing to sell only 100% authentic goods.  This is demonstrated in their commitment to provide a multilayer formal authentication process and a money-back guarantee.

Visit the website, follow them on Instagram, their Facebook page, and Facebook group.  Sign up for their newsletter to hear about the upcoming local pop-up shops and handbag rental service.

`It just makes sense’ said Rosie `we must all be more committed to sustainability. Fast fashion has got out of hand and the quality of the handbags and accessories that we are selling lend themselves to be recycled rather than discarded, by nature they have longevity – they are timeless’

Now It’s Mine can be found at 116 Old London Road, St Albans AL1 1PU

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