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Blooming brilliant bikinis

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Bikinis for 2014

Summer is here and despite the rain, cold weather and the fact I’m still wearing my coat to university, summer holidays and hot trends are coming fast. Bikini’s are one reason I love summer and this year, yet again there are some fabulous two pieces out there. Whether you’re jetting off on a fun filled trip with your friends, a chilled get away with your family or even a trip to your local lido… a hot bikini is essential this summer.

15.49 www.surfdome.co.uk

£15.49 www.surfdome.co.uk

 

Surfdome is a new online shop that I’ve come across and quite frankly, I wish I’d come across the beauty a few years ago. Being a true girly girl, I love all things pink and floral so this bikini is perfect for me. I find the twisted bikini top very flattering and have a variety of patterns and colours. Frilly knickers are also great as they give a cute, feminine look. I suggest you take a look at this site now or avoid disappointment.

34.00 Topshop

£34.00 Topshop

Topshop have yet again created some beautiful bikinis and this one is no exception. Don’t be quick to think that high waisted pants are for people who are insecure about their body…No, this style is extremely flattering and gives an almost 50s look. Halterneck and underwiring will ensure that you look as good as Michelle Keegan on the beach… Well okay, maybe not that good but no other human being could possibly be as great as her.

£18.00 Boohoo.com

£18.00 Boohoo.com

 

If you prefer simple styles rather than a mayhem of patterns, then online shop Boohoo is great for you. They have a few styles but in a variety of different colours and mixing and matching is available. This gorgeous mint green will look great with a tan and at £18.00, you could afford to get a couple. Colours range from bright to pastel, but whatever you choose you’ll sure have eyes watching you on the beach.

£14.50 Fashion house

£14.50 Fashion house

Like a nude bra, everyone needs a black bikini. Flattering and versatile, I particularly love this one from Fashion House… although tan lines may be a problem. Miss guided also do a great selection of black bikinis which you should definitely check out. The great thing about this colour is that accessories can be glam and brightly coloured kaftans are a must. Check out accessorize for beach belongings.

£28.00 Freemans

£28.00 Freemans

If plain black isn’t for you, then jazz it up with a print. Freemans are great for busty girls as they underwire their cups and again the use of halterneck straps are safer and flattering. With this bikini, I’d wear a simple white throw over and plain flip flops. When your bikini is jazzy, keep the rest of you simple.

River Island and Kelly Brook’s range in New Look are also great places to look. Matalan had a great range last year but this year, its somewhat disappointing. Similarly if you can still fit into what girls call ‘triangle’ tops then primark has some lovely sets for £4. B for Bargain and B for beach babes.

Studying Broadcast Journalism. Love all things fashion, good food and working out.

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St Albans’ favourite Chloe James Lifestyle prepares for reopening

Lee Hall

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Chloe James Lifestyle prepares for lockdown reopening

As one of St Albans’ favourite destinations for all things haute couture, we are excited that Chloe James Lifestyle have announced they will be reopening this coming Monday 12th April.

Regular St Albans shoppers will know Chloe James Lifestyle has been a fixture on High Street St Albans for over 10 years. Despite being extremely busy preparing for the reopening, Owner Donna Nichol has shared her thoughts on reopening Chloe James Lifestyle and what changes fashionistas can expect.

Chloe James Lifestyle owner Donna Nichol

Chloe James Lifestyle owner Donna Nichol

What are you looking forward to most at Chloe James Lifestyle?

Personally, I’m really looking forward to the buzz of a busy shop again – lots of chat and laughter and the general feel good vibes of helping people look and feel their best. Nothing beats it! When we reopen, we are going straight back to our normal hours i.e. 10-5.30 Monday to Saturday and 11-4 on Sunday. We can’t wait to open the doors again and welcome our customers back in!

What new changes can we expect at Chloe James Lifestyle?

The shop has had a complete refresh. Every single inch has been cleaned and there are lots of new products for our customers to enjoy, including great gift lines and a new jewellery brand as well as our Spring fashion collections. One of my personal favourites is a new French fashion label called FRNCH which we are currently featuring in our window – the colours are just stunning!

We love what independent businesses bring to St Albans. How do you think shoppers will respond post lockdown?

I believe there’s going to be a real return to shopping small. After all, we are the ones who have carried on throughout the pandemic, finding ways to adapt to our customers’ needs, offering Click & Collect and always being at the end of a phone to help find the perfect birthday gift. We’ve even personally delivered them on a specific date when it was possible!

We’ve also kept our windows vibrant to cheer up the daily walk and many people have said how much they loved this. It’s become apparent to everyone how much small independent businesses add to their community and we really must make sure they don’t disappear!


About Chloe James – Chloe James Lifestyle is an elegant lifestyle boutique based in St Albans specialising in fashion, art, stylish interiors and beautiful gifts.

TrendLife Magazine is available from a network of stockists across Beds, Bucks and Herts. For more info, contact us.

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AKILA have joined forces with techwear designer Charli Cohen

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LA based eyewear brand AKILA have joined forces with UK based techwear designer Charli Cohen to create Halo. A special limited edition capsule collection, AKILA x Charli Cohen Halo drops this Easter Weekend.

LA based eyewear brand AKILA have joined forces with UK based techwear designer Charli Cohen to create Halo. A special limited edition capsule collection, AKILA x Charli Cohen Halo drops this Easter Weekend.

AKILA Eyewear are designed to last & handcrafted from eco-friendly plant-based cellulose acetate. Unlike most other eyewear brands, Akila frames are made from cellulose acetate — an eco-friendly alternative to petroleum based plastics.

CHARLI COHEN

Charli Cohen was born out of a need for evolved clothing and progression within the fashion industry. They specialise in NEXTWEAR: a concept that looks to the future of fashion, aesthetically, in terms of technology and in terms of sustainability.

ABOUT CHARLI COHEN

Charli Cohen manufacture limited quantities of each style in London, Leicester, Porto and Shanghai. Using premium, responsibly produced technical textiles from Milan, as well as upcycling from military surplus and tacticalwear, Charli Cohen is a brand to follow.

This frame boasts a retro industrial look that combines hard-edged style with ergonomic comfort. Featuring a wrap-around shape, all pairs include a barb-wire chain retainer which can be attached to metal eyelets on each temple or worn as a necklace.

This capsule collection drops Friday 2nd April at AKILA

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Lockdown Leads to Local Luxury Sustainable Business Now It’s Mine

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Lockdown Leads to Local Luxury Sustainable Business Now It’s Mine

Hertfordshire Mother and Daughter Bernie and Rosie Montague decided to capitalise on Rosie’s expertise as an experienced handbag specialist and authenticator to create a local sustainable fashion business.  After leaving a prestigious auction house in London, it seemed the right time to create a business and pursue her passion for handbags and accessories.

Now It’s Mine is an exciting new venture established in lockdown. Their philosophy is `Resale not Retail’. It encapsulates their commitment to sustainability by rejecting fast fashion. Not only can people buy the likes of Classic Chanel flap bags and Louis Vuitton monogram classics, people can also consign their preloved designer handbags and accessories AND in the coming weeks there will be a rental service where you can rent any of the beautiful items on the website from 1 day upwards.

Ethical Fashion is the Now It’s Mine Model

Fashion represents 8% of all greenhouse gas emissions. It’s incredible but many items are disposed of within a year of purchase, and with the Instagram culture may only be worn once. Wearing one item of clothing for 9 months longer reduces our carbon footprint by 30%. It takes 2,700 litres of water to make a T-shirt, enough for one person to drink for 900 days. The Luxury second-hand market is worth £19bn and is set to grow to £40bn by 2023.

They are currently selling via the website and through Instagram and Facebook. Now It’s Mine will also be launching pop-up shops in St Albans and surrounding areas.

Whilst the website allows them to distribute throughout the UK, they are very much a local St Albans and Hertfordshire business. Now It’s Mine is looking to build a network of luxury fashion lovers who understand the importance of the circular economy.

100% authentic preloved luxury designer bags and accessories

With a plethora of websites selling luxury designer items the risk of buying a ‘Super Fake’ has never been greater. Now It’s Mine offers a solution by guaranteeing to sell only 100% authentic goods.  This is demonstrated in their commitment to provide a multilayer formal authentication process and a money-back guarantee.

Visit the website, follow them on Instagram, their Facebook page, and Facebook group.  Sign up for their newsletter to hear about the upcoming local pop-up shops and handbag rental service.

`It just makes sense’ said Rosie `we must all be more committed to sustainability. Fast fashion has got out of hand and the quality of the handbags and accessories that we are selling lend themselves to be recycled rather than discarded, by nature they have longevity – they are timeless’

Now It’s Mine can be found at 116 Old London Road, St Albans AL1 1PU

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