Make this Father’s Day extra special and treat dad or grandad to a present that you can’t wrap but involves removing layers. The Gym Hemel are hosting a Father’s Day Open Weekend between 14th June and 17th June which will be more welcomed than another pair of socks.
To take advantage of this offer, you simply need to visit thegymgroup.com and click ‘day pass’. Complete the registration using promo code ‘Fathersday‘ and you will be emailed a code to enter The Gym.
Fitness is not just for Dads
The Gym Hemel helps to give young people their first step into a gym to experience all the physical and mental health benefits of regular training. So should your goal be to shed for that summer holiday with your friends, destress from all that exam revision or simply have an hour to yourself and switch off from the world then it is worth taking advantage of this offer alongside your dad, or granddad this Father’s Day weekend
The Gym Hemel is open 24 hours and located in Leisure World, 3 Jarman Way, Hemel Hempstead HP2 4JS.
Luton and Milton Keynes David Lloyd reopen for outdoor fitness
With their large open air spaces, David Lloyd Clubs is in a unique position to be able to offer an extensive programme of much-needed group exercise, tennis and swimming for all the family at its clubs across England.
The Covid-19 pandemic has proven just how important our physical and mental wellbeing is, and after the last 12 months of lockdowns, David Lloyd Clubs is delighted to finally reopen to help the nation to get motivated and inspired to reset their habits, as well as benefit from the sense of community and seeing other members after many months of isolation.
The clubs’ open air spaces will allow members to safely take part in a range of outdoor activities, all strictly following Government guidelines, offering activities which improve strength, flexibility, mobility and support a healthy immune system.
There will be an extensive programme of up to 85 group exercise classes a week – from yoga, Pilates, group cycling classes and bootcamp style workouts, along with some other David Lloyd Clubs favourites including Battlebox and Blaze, all led by expert instructors. The majority of outdoor classes will take place under open sided marquees and giant umbrellas to shelter members from the elements.
Personal trainers will also be available for those looking for added motivation after lockdown. In addition, outdoor tennis will be open for one-to-one coaching, singles and doubles play. The heated outdoor swimming pools will be open every day where available.
The Group awaits confirmation that it can reopen its indoor facilities as part of the next stage of the roadmap on 12th April, alongside non-essential retail.
As the fitness and health industry makes its first steps to reopening after Lockdown 3, it is also calling on the Government for greater financial support, with increased rates relief for fitness businesses plus reduced VAT similar to that offered to the hospitality industry, so that this important sector, which has been closed for around nine months in the last year, can begin its recovery from this devastating crisis.
Glenn Earlam, CEO David Lloyd Clubs commented: “We’re delighted to be able to reopen for outdoor exercise. Our outdoor clubs in Scotland and Wales have proved to be very popular and our members have told us how much they have missed their clubs in England so we know that this move will mean a lot to them.
We’ve shown that we can operate safely, but despite this, fitness and leisure centres have been closed for the best part of nine months in the last year. With very little income in the last year, we desperately need more financial support from the Government. Whilst we appreciate the assistance that we have received while we have been closed, the Government’s budget earlier this month offered our industry little comfort for the future.
Our sector will play an important part in the nation’s recovery from the pandemic. These last 12 months have taught us all to prioritise our health, and gyms have an essential role to play in getting the nation back on its feet. Exercise strengthens the immune system, protecting against viruses such as flu and Covid-19 and helps combat obesity and diabetes, which are significant mortality factors.
Luton and Milton Keynes David Lloyd reopen for outdoor fitness
David Lloyd Luton
Located on Capability Green Business Park just off the M1, David Lloyd Luton is a boutique fitness destination for the whole family
910 Capability Green,
Luton LU1 3LU
David Lloyd Milton Keynes
Set in a leafy spot between Campbell Park and Willen Lake, David Lloyd Milton Keynes is far more than just a health club.
Livingstone Dr, Newlands,
Milton Keynes MK15 0DL
Local business launch “Brew for a Hero” campaign for NHS & key workers
Harpenden based Twist Teas have announced their “Brew for a Hero” campaign is back! Launched to support and boost morale for NHS staff and key workers, the Brew for a Hero” campaign gives people a chance to show their appreciation for all the heroes from all walks of life during the current pandemic. This could be anyone – local postal workers, refuse collectors and cleaners, emergency services and health care staff, teachers and chefs, community groups and volunteers.
You can participate in the “Brew for a Hero” by nominating a NHS or key workers hero you know. Nominate your hero and give them a chance to win one of Twist Teas Rainbow inspired tea caddies. If you know a key worker, that you would like to surprise with a personalised Rainbow Caddy of tea, simply email your nominations to firstname.lastname@example.org. Please include a brief reason, as to why they deserve a little treat. Twist Teas will again be tasked with the difficult job of picking winners, to be announced on the 31st of January.
Twist Teas will also be making caddies available to purchase via their website with profits going to NHS Charities. More information about Twist Teas can be found in our interview with founders, mother and daughter duo Nicky Kavanaugh & Claire Ayers.
Special offer from our sponsor Sparky Friend
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PureGym offer apology for Luton & Dunstable gym marketing faux pas
PureGym have had to apologise for the local Luton & Dunstable gym after a post of a ‘slavery-based’ fitness workout was published on their Facebook page – Five days into Black History Month.
If there was ever a lesson to be learned on cultural sensitivity, this marketing ‘faux pas’ would be it. The intense and insensitive workout was inadvertently promoted on the Luton & Dunstable PureGym Facebook page as ’12 Years Of Slave’. It would seem that the author of the post has leaned upon inspiration from the Oscar-winning 2013 film “12 Years a Slave”. Mistake number one.
Whilst it is obvious that there was no racist intent behind the post, the incident has raised a number of questions around companies and brands attempting to enter the choppy waters of political and social discussions.
Describing both slavery and the work out as ‘hard’, the author of the post goes on to describe the workout. ‘The twist to this is 1 rep of your 1st exercise, 2 of the second but before you move on to the 3rd exercise, which is also 3 reps, you must start at the beginning to move on. AND that’s how the entire workout goes.’
The workout itself consists of 100m sprint, push-ups, box jumps, deadlifts, burpees, and some good old squats thrown in for good measure. Nothing about this can be compared to a day of enforced enslavement. That is where the second mistake lies for PureGym. The author of this post clearly is not a marketing expert. Nothing about the post was written with racist intent. Nothing about the post was written with thought. It was an opportunistic move as the same post had been previously used a year ago by the author at a different location.
The sad thing about this whole car crash is a few hours before posting the advert for the ’12 Years Of Slave’ workout, the Luton & Dunstable gym posted an inspirational message about celebrating Black History.
A statement from PureGym has since apologised for the post, saying that it was a decision made by the local branch. The statement said: “PureGym apologises unreservedly for a post made today by our gym in Luton. This post is wholly unacceptable, was not approved or endorsed by the company and was removed as soon as it was brought to our attention. Each of our 271 gyms has its own social media channels which are run locally. We take this matter extremely seriously and are urgently investigating how and why this post was made.”