Hertfordshire Mother and Daughter Bernie and Rosie Montague decided to capitalise on Rosie’s expertise as an experienced handbag specialist and authenticator to create a local sustainable fashion business. After leaving a prestigious auction house in London, it seemed the right time to create a business and pursue her passion for handbags and accessories.
Now It’s Mine is an exciting new venture established in lockdown. Their philosophy is `Resale not Retail’. It encapsulates their commitment to sustainability by rejecting fast fashion. Not only can people buy the likes of Classic Chanel flap bags and Louis Vuitton monogram classics, people can also consign their preloved designer handbags and accessories AND in the coming weeks there will be a rental service where you can rent any of the beautiful items on the website from 1 day upwards.
Ethical Fashion is the Now It’s Mine Model
Fashion represents 8% of all greenhouse gas emissions. It’s incredible but many items are disposed of within a year of purchase, and with the Instagram culture may only be worn once. Wearing one item of clothing for 9 months longer reduces our carbon footprint by 30%. It takes 2,700 litres of water to make a T-shirt, enough for one person to drink for 900 days. The Luxury second-hand market is worth £19bn and is set to grow to £40bn by 2023.
They are currently selling via the website and through Instagram and Facebook. Now It’s Mine will also be launching pop-up shops in St Albans and surrounding areas.
Whilst the website allows them to distribute throughout the UK, they are very much a local St Albans and Hertfordshire business. Now It’s Mine is looking to build a network of luxury fashion lovers who understand the importance of the circular economy.
100% authentic preloved luxury designer bags and accessories
With a plethora of websites selling luxury designer items the risk of buying a ‘Super Fake’ has never been greater. Now It’s Mine offers a solution by guaranteeing to sell only 100% authentic goods. This is demonstrated in their commitment to provide a multilayer formal authentication process and a money-back guarantee.
Visit the website, follow them on Instagram, their Facebook page, and Facebook group. Sign up for their newsletter to hear about the upcoming local pop-up shops and handbag rental service.
`It just makes sense’ said Rosie `we must all be more committed to sustainability. Fast fashion has got out of hand and the quality of the handbags and accessories that we are selling lend themselves to be recycled rather than discarded, by nature they have longevity – they are timeless’
Now It’s Mine can be found at 116 Old London Road, St Albans AL1 1PU
Kinship Local helps champion local artists after a year of lockdown
Newly opened gift shop Kinship Local in Rowsham has found a positive way to help fellow small creative businesses whose sales may have suffered this last year.
Kinship Local was founded by small business owners Claire Ashton and Jen Burton, who have a passion for championing British made, independently owned, small creatives.
Lovers of good quality, great design, and an eye for the bright and bold, Kinship Local has been working with a range of Pop-Up Makers since opening its doors in June.
Claire explains, “We wanted to offer artists, designers and makers a local space, set amongst our own curated eco-conscious products. We wish to encourage local residents to shop small, shop locally and to support those who make in small batches, who pour their hearts and souls into their products. Step away from the mass made, and embrace the slow made”.
Jen adds, “Choosing to shop and buy from a small independent creative brings so much positivity. The Makers we choose to support in-store have a strong belief and ethic around sustainability and creating less waste, which is so important. Also, with the loss of income last year, it was crucial for us to help drive the local economy by supporting small businesses. We truly believe that you can buy beautiful, buy small and buy local all at once.”
Retail space along the UK highstreets is unattainable for so many smaller retail outlets. So with the support and belief of the team at Wild Raven Farm Shop, Kinship Local has been hugely popular and a happy welcome to local residents.
Since their second week of opening, Kinship Local has offered 3-4 Pop-Up makers every fortnight to showcase a range of products. So far, Bella Bowlicious headbands, Bethan Lily knitted cushions, Tweedles Handmade eco food wraps, Bridie & Bert Towelling Robes, Wild Flora Handmade resin wildflower jewellery, and Sarah McFloof painted pebbles and gnomes have all featured.
This week they welcomed Am & Flo hand-painted peg dolls, Magic Kind clothing, Jennifer Wesley cards and Immy & Boo recycled and repurposed fabric headbands, lavender eye pillows and yoga bags. There is always a mixture of products to inspire and a range of handmade gifts to give.
Pop-Up Partner Beth from Bethan Lily Knitwear says, “Kinship Local has been an excellent opportunity for my business. It’s kept me going and is definitely worth a visit to see all of the other lovely products in the cabin. Jen and Claire have been a pleasure to work with! “
“Since launching my products, both Claire & Jen have updated me daily and share in my excitement of sales and feedback with me….for this, I will always be thankful to them,” says Claire from Bella Bowlicious.
Whilst they are full until the beginning of September, Claire and Jen are looking for more artists and designers to support and champion.
St Albans’ favourite Chloe James Lifestyle prepares for reopening
As one of St Albans’ favourite destinations for all things haute couture, we are excited that Chloe James Lifestyle have announced they will be reopening this coming Monday 12th April.
Regular St Albans shoppers will know Chloe James Lifestyle has been a fixture on High Street St Albans for over 10 years. Despite being extremely busy preparing for the reopening, Owner Donna Nichol has shared her thoughts on reopening Chloe James Lifestyle and what changes fashionistas can expect.
What are you looking forward to most at Chloe James Lifestyle?
Personally, I’m really looking forward to the buzz of a busy shop again – lots of chat and laughter and the general feel good vibes of helping people look and feel their best. Nothing beats it! When we reopen, we are going straight back to our normal hours i.e. 10-5.30 Monday to Saturday and 11-4 on Sunday. We can’t wait to open the doors again and welcome our customers back in!
What new changes can we expect at Chloe James Lifestyle?
The shop has had a complete refresh. Every single inch has been cleaned and there are lots of new products for our customers to enjoy, including great gift lines and a new jewellery brand as well as our Spring fashion collections. One of my personal favourites is a new French fashion label called FRNCH which we are currently featuring in our window – the colours are just stunning!
We love what independent businesses bring to St Albans. How do you think shoppers will respond post lockdown?
I believe there’s going to be a real return to shopping small. After all, we are the ones who have carried on throughout the pandemic, finding ways to adapt to our customers’ needs, offering Click & Collect and always being at the end of a phone to help find the perfect birthday gift. We’ve even personally delivered them on a specific date when it was possible!
We’ve also kept our windows vibrant to cheer up the daily walk and many people have said how much they loved this. It’s become apparent to everyone how much small independent businesses add to their community and we really must make sure they don’t disappear!
About Chloe James – Chloe James Lifestyle is an elegant lifestyle boutique based in St Albans specialising in fashion, art, stylish interiors and beautiful gifts.
AKILA have joined forces with techwear designer Charli Cohen
LA based eyewear brand AKILA have joined forces with UK based techwear designer Charli Cohen to create Halo. A special limited edition capsule collection, AKILA x Charli Cohen Halo drops this Easter Weekend.
AKILA Eyewear are designed to last & handcrafted from eco-friendly plant-based cellulose acetate. Unlike most other eyewear brands, Akila frames are made from cellulose acetate — an eco-friendly alternative to petroleum based plastics.
Charli Cohen was born out of a need for evolved clothing and progression within the fashion industry. They specialise in NEXTWEAR: a concept that looks to the future of fashion, aesthetically, in terms of technology and in terms of sustainability.
ABOUT CHARLI COHEN
Charli Cohen manufacture limited quantities of each style in London, Leicester, Porto and Shanghai. Using premium, responsibly produced technical textiles from Milan, as well as upcycling from military surplus and tacticalwear, Charli Cohen is a brand to follow.
This frame boasts a retro industrial look that combines hard-edged style with ergonomic comfort. Featuring a wrap-around shape, all pairs include a barb-wire chain retainer which can be attached to metal eyelets on each temple or worn as a necklace.
This capsule collection drops Friday 2nd April at AKILA