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St Albans favourites deny rumours of new High Street in the sky

Lee Hall

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New St Albans High Street

Late on Tuesday night, three high profile businesses in St Albans were forced to release statements denying involvement in the launch of a Super High Street above St Albans.

Three of the so called St Albans ‘Big Six’ – Chloe James Lifestyle, Must Wine Bar and Mad Squirrel – have all put out statements denying rumours they plan to create a new St Albans High. The remaining three are expected to make statements in the next 24 hours.

The announcement of a new St Albans High Street has caused enormous uproar across Hertfordshire and beyond, with near universal disbelief from shoppers, local residents and politicians – including British Prime Minister Boris Johnson.

Unconfirmed plans suggest a monorail system will be constructed to take shoppers from the iconic clock tower to the yet-to-be confirmed new St Albans High Street somewhere above St Albans Cathedral.

New St Albans High Street

Entrance to St Albans’ proposed new Super High Street

Donna Nichol, owner of the popular independent fashion store Chloe James Lifestyle has issued a statement.

I have absolutely no idea where this has come from and ironically, I cannot see it getting off the ground. We have been welcoming back our customers and have enjoyed the buzz of a busy shop. Why would I want to move my store 30 feet above St Albans?

I have just recently updated the shop window with a new French brand called FRNCH – how will anyone see it? Ignore the rumours and find us where we have been keeping St Albans fashionable for the last ten years.

Chloe James Lifestyle prepares for lockdown reopening

Mad Squirrel St Albans have also put out a strong worded statement in response to news of the Super High Street. General Manager James has gone on record and said “Of the 25 beers we have on tap, nothing is that strong”.


We have been here in St Albans for almost two years and whilst we are accustomed to hearing the occasional bit of nonsense in the taproom, this idea is farcical. Beer and heights don’t mix so we will remain on the ground floor of St Albans in Heritage Close serving the finest beers to St Albans residents.”

Mad Squirrel has quickly established itself as one of the predominant beer destinations in St Albans. With access from the footpath towards the Abbey, it would seem a strange decision from management but when you are around beer all day, anything can happen.

Mad Squirrel St Albans

Mad Squirrel staff claimed to not have seen the plans

Local resident Isabelle Ringing who we interviewed shopping in St Albans said the idea was nonsense. “St Albans is unique and residents love it the way it is. Why? a monorail? I just can’t get my head around it – we don’t need this nonsense in St Albans.”

Have a glass or two at Must Wine Bar Harpenden

Must Wine located on George Street were also quick to release a statement in regards to the rumours. Wine Steward and c0-owner Mike Nuttall explained, “I get the idea – great minds drink alike and the concept of tasting the finest wines with breathtaking views of Hertfordshire is idyllic.

However, the individual who came up with the pour decision of running a monorail above St Albans is clearly on cloud wine.” Must Wine will continue run wine tasting classes on George Street.

As these rumours of a break-away high street continue to spread, the TrendLife team will continue to keep you updated with facts instead of fiction.

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Watford businesses to decide on the future of Watford BID

Lee Hall

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Welome to Watford - Watford BID

Watford BID have launched a video highlighting the reasons why they believe they deserve a second 5-year term. Many residents in Watford are aware of Watford BID but not many understand exactly what they do and more importantly, how integral their work is to the success of Watford.

What is a BID and why are they so important?

Essentially, a BID (Business Improvement District) is a business-led and business funded body formed to improve a specific area in which a levy is charged on all business rate payers. This levy is used to develop projects and provide services which benefit businesses in the local area. This can include:

  • Activities to increase visitors to the area
  • Reducing overall business costs for levy members
  • Marketing and promotion of the area such
  • Lobbying councils/local government
  • Working with local police to reduce anti-social behaviour

There is no limit on what projects or services that can be provided through a Business Improvement District. Some BIDS are more effective at certain tasks than others for a number of reasons but overall, the benefits BIDs offer to the various towns across Beds, Bucks & Herts is immeasurable.

Three reasons for Watford BID to get renewed

We have selected what we believe are the three main reasons why Watford BID should get renewed.

1. Watford BID offers a central point of contact

At a time when the Government don’t know if they are coming or going, having a central point for all information relating to Watford offers residents, visitors and business owners a much-needed level of clarity. Social distancing procedures and safety communication both need harmonisation to keep Watford Town safe.

Watford BID have been extremely informative on Social Media and in the district sharing key information such as this statement on the national lockdown from the Mayor of Watford.

intu Watford outlines how it will keep people safe

Typically a Business Improvement District is within a local authority boundary but in April 2013 government introduced Cross Boundary Business Improvement Districts enabling Business Improvement Districts to operate across local authority boundaries.

2. Watford Restaurants & Bars will need support after the lockdowns end

Promoting Watford’s entertainment venues post-covid is going to need a lot of collaborative support post covid. Individual businesses taking to to social media to posts and update Facebook is not going to tempt the same numbers back to the district’s nightlife venues.

By having one organisation working alongside all the venues to promote Watford as an entertainment destination, visitors will hear one concise message that Watford is open for business.

Watford Bars are going need the support of Watford BID to boost footfall post-covid

3. Think of the benefits for residents and visitors

There have been calls for BIDs across The Three Counties to do more by some levy payers but in fairness, the amount of work involved in some of the projects is not to be underestimated such as launching The Watford Gift Card.

It is also important to understand that alongside promoting what’s on in Watford and things to do in Watford, the organisation is a key source for useful information for those living in and visiting Watford.

Welome to Watford - Watford BID

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Accessories

Lockdown Leads to Local Luxury Sustainable Business Now It’s Mine

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Lockdown Leads to Local Luxury Sustainable Business Now It’s Mine

Hertfordshire Mother and Daughter Bernie and Rosie Montague decided to capitalise on Rosie’s expertise as an experienced handbag specialist and authenticator to create a local sustainable fashion business.  After leaving a prestigious auction house in London, it seemed the right time to create a business and pursue her passion for handbags and accessories.

Now It’s Mine is an exciting new venture established in lockdown. Their philosophy is `Resale not Retail’. It encapsulates their commitment to sustainability by rejecting fast fashion. Not only can people buy the likes of Classic Chanel flap bags and Louis Vuitton monogram classics, people can also consign their preloved designer handbags and accessories AND in the coming weeks there will be a rental service where you can rent any of the beautiful items on the website from 1 day upwards.

Ethical Fashion is the Now It’s Mine Model

Fashion represents 8% of all greenhouse gas emissions. It’s incredible but many items are disposed of within a year of purchase, and with the Instagram culture may only be worn once. Wearing one item of clothing for 9 months longer reduces our carbon footprint by 30%. It takes 2,700 litres of water to make a T-shirt, enough for one person to drink for 900 days. The Luxury second-hand market is worth £19bn and is set to grow to £40bn by 2023.

They are currently selling via the website and through Instagram and Facebook. Now It’s Mine will also be launching pop-up shops in St Albans and surrounding areas.

Whilst the website allows them to distribute throughout the UK, they are very much a local St Albans and Hertfordshire business. Now It’s Mine is looking to build a network of luxury fashion lovers who understand the importance of the circular economy.

100% authentic preloved luxury designer bags and accessories

With a plethora of websites selling luxury designer items the risk of buying a ‘Super Fake’ has never been greater. Now It’s Mine offers a solution by guaranteeing to sell only 100% authentic goods.  This is demonstrated in their commitment to provide a multilayer formal authentication process and a money-back guarantee.

Visit the website, follow them on Instagram, their Facebook page, and Facebook group.  Sign up for their newsletter to hear about the upcoming local pop-up shops and handbag rental service.

`It just makes sense’ said Rosie `we must all be more committed to sustainability. Fast fashion has got out of hand and the quality of the handbags and accessories that we are selling lend themselves to be recycled rather than discarded, by nature they have longevity – they are timeless’

Now It’s Mine can be found at 116 Old London Road, St Albans AL1 1PU

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