Keen to showcase the best in local talent, TrendLife Interviews would like to introduce Men’s stylist Jez Djemil of MR. Barbers Hertford.
Who was the first person you cut? How old were you and did you get paid?
Having trained as a hairdressers in hobs academy at the age of 17 and specialising in cutting, my first hairdressing experience was in Hertford town at Hobs. I can remember how difficult it was to gather the coordination of holding the comb and scissors together to be able to cut a one length.
I used to cut men’s and women’s hair whilst I was at Hobs and my first barbering experience I can remember was cutting my brothers hair on a model night. I used clippers for the back and sides which felt much more comfortable and enjoyable, this is when I realised I enjoyed cutting men’s hair more than women’s. As a trainee, I never got paid for my haircuts until I was 19 and working on the shop floor.
What route did you take to be come a stylist/barber?
I started at hobs salons in Hertford at 17 years old and attended The Hob collage in Camden London, this where Is where I gained my NVQ Level 2 qualification. After completing my NVQ I then went to the hob academy where I specialised in cutting and styling, this was to enable me to work on the shop floor. After working at Hobs for 4 years I then decided to change my path and go into the world of barbering.
Currently I am working in Mr barbers Hertford, I’ve been there since the shop opened and the shop is now coming up to its 1st year anniversary.
What do you remember about going to the barber as a kid?
When I was young everyone used to go to the same barbers as it was on the route to school and everyone seem to like their cuts. They were family run business owned by the dad and his two sons. I used to love having my haircut as a kid but I’ve always been very fussy about the way I wanted my hair to look and the way it was cut.
Knowing I was so particular about my hair I always thought I’d be able to become a barber and be that one person everyone wants to get their hair cut by.
What do you think the biggest men styling trend has been in 2019?
Although skin fades have been about for many years they seem to be becoming more and more popular in 2019. I say this year most guys are going short with their hair even down to clippers on top.
However kids seem to be going the opposite and keeping their hair longer on top and going back to the ‘curtains’.
And 2020, what do you think will be trending in a year’s time?
Next year in 2020, I think people will be going for a more textured style cut on top but still keeping the side short. This year guys have been growing their beards more than ever, next year I can see most guys keeping their beards and keeping them long.
There are plenty of barbers across Beds, Bucks and Herts to choose from. How do you ensure you keep clients happy and coming back?
The key to keeping happy clients is having good customer service and doing a good consistent job. The barbers is a good place for people to come and have a chat and to maybe talk to their barber about things they wouldn’t have the confidence to with other people.
Our booking system is now becoming popular in the shop, it allows the customers to chose their time slot and cut out the waiting time. As daily life becoming busier it’s become a popular option to book via the Mr Barber app.
If you are a good barber you should be able to maintain and gain new customers wherever you go.
What’s the craziest thing you’ve ever seen in your years in barber shops?
I’ve seen a few crazy things whilst I’ve been in the barbering industry, The funny ones are where customers have come in with a half shaven drunken haircut which their mates tried to do before a night out.
If you could style one celebrity client, who would it be and why?
If I had to style and cut any celebrities hair I’d have to choose David Beckham. He’s been known over the years for his iconic hairstyles and he is one of the top trendsetters in the world, his current hair style is one of my favourites so far.
My favourite hairstylist has got to be Vidal Sassoon, as he changed the world of hairdressing and has become one of the most influential hairdressers in history.
My favourite barber is Rob The Original, he’s so unique and collides the world of art and barbering into his cuts.
If you were not a barber, what would you be doing?
If I wasn’t a barber I would probably go down the creative route and do something in the world design. I’ve always been into drawing and creating my own style.
Save on beauty buys this weekend with Clarins Bank Holiday offers
What better time to do some beauty shopping than a bank holiday weekend? If you didn’t find any bank holiday bargains on the high streets this weekend, don’t worry. Save on beauty buys this weekend with Clarins Bank Holiday offers from TrendLife Beauty.
Clarins Relax Treatment Oil – The go-to product for pregnant women since 1965: made from 100% pure plant extracts.
Clarins SOS Hydra Refreshing Hydration Mask – A moisturising bath for thirsty skin. This ultra-refreshing gel-cream mask helps skin find its ideal moisture level in just 10 minutes*. Deeply quenches for skin that is supple, refreshed, smooth and toned.
Clarins Hand and Nail Treatment – An invisible glove of beauty that takes care of the entire hand – the palm, the back of the hand and the nails.
Clarins Moisture-Rich Body Lotion – An expert in body care for more than 65 years, Clarins relaunches its iconic Moisture-Rich Body Lotion with its most natural and comforting formula to date.
Clarins Double Serum – A serum with cult status, enriched with 21 plant extracts with a unique hydrolipidic and biomimetic double formula to stimulate skin day after day. This multi-tasking serum does it all!
Clarins Treatment Oil – The Clarins Blue Orchid Face Treatment Oil is a targeted treatment for dehydrated skin that tones, revitalises and restores radiance to moisture-depleted skin.
Clarins Bank Holiday Getaway Offer
Planning a weekend getaway to the beach? Maybe a hotel break. Pack light with a travel sized gift from Clarins. Spend £65 and choose a Clarins travel sized gift worth up to £30. Click here to see offer.
Meet Katie Godfrey… Bedfordshire Beauty and Hair expert
Katie Godfrey is the powerhouse behind the KG brand, single-handedly building her empire from a single salon bought aged 19 as a school leaver with no qualifications, to a chain of salons, a UK-wide beauty training academy, an eyelash product range and a salon coaching business.
Katie left school at 13 after being bullied, but this only made her more determined to succeed in life. Her Bedfordshire beauty salon became a go-to destination and after being named Eyelash Technician of the Year in 2014, Katie started to rack up the awards winning 15 to date, and securing press coverage nationally including the likes of OK and Hello, as well as pampering various celebrities.
Now you’re as likely to find her judging awards as winning them – she’s co-owner of the “World Lash University” conference & awards which is partnered with “The Lash Games” at Olympia Beauty, and has her own podcast, “The Life Of KG”, aimed at those in the hair and beauty space but also relatable to anyone in business.
How Katie Godfrey expanded her brand
Going on to own a chain of franchise salons, Katie then sold these to focus on education, aiming to raise standards across salons and within the industry. She launched KG Professional, a beauty training academy which now has branches in Bedfordshire, Southampton, Gloucestershire, Derbyshire, Milton Keynes, Sussex and Essex, and an eyelash product range.
Within 6 months of launch, the eyelash range was selling into 500 salons and is now sold globally. Katie was one of the first trainers in the UK to teach Russian Volume Lashes, flying to New York to learn and then bring the techniques back.
In addition to maintaining the salon and pro businesses, Katie is a dedicated business mentor and looks after over 35 salons. She started this side business 3 years ago after being inundated by businesses coming to her for help as a result of her success story – she offers 1-2-1 and group mentoring sessions, and aims to launch the first comprehensive online business course for the hair and beauty industry imminently. She talks regularly at colleges and events about her story and is passionate about motivating others to build their careers. She is one of the authors of number 1 best-selling book, ‘Extraordinary Women’, and co-owner of “Salon Franchise,” a consultancy company in the hair & beauty industry.
Katie’s achievements are all the more impressive considering she has done this while single-handedly parenting her daughter. She is testament to the goals that can be reached with determination and hard work and is inspiring and helping many others to do the same.
Awards won by Katie Godfrey
- 3rd “Inspirational Women of the year” 2020.
- Winner “Health & Beauty Franchise of the Year 2020, Livewire Excellence Awards.
- Winner “Best Health & Beauty Clinic Franchise – South East England” 2019
- 2nd & 3rd place “World Lash University Lash awards” 2019
- Winner “Client Experience Award” 2018
- Winner “Best Beauty Salon – Bedfordshire” 2018
- Winner “LUX Salon of The Year” 2017
- Winner “Client Experience Award” 2017
- Winner “Client Experience Award” 2016
- Winner “Most Outstanding Salon of The Year” 2016
- 2nd Place “Eyelash Technician of The Year” 2016
- Winner “LUX Salon of The Year” 2015
- Winner “Fans Choice Awards” 2015
- Winner “Eyelash Technician of The Year” 2014
Milton Keynes welcomes new Next Beauty and Home concept store
We may have leaked some news a few weeks ago but it is now official. Fashion retailer NEXT has announced the expansion of its beauty business with the exciting news of four new ‘Beauty & Home’ stores. Milton Keynes and three other UK locations will welcome the new Next Beauty and Home concept stores. Milton Keynes’ very own Next Beauty and Home store will open its doors on Friday 2nd October, in the former Debenhams store at intu Milton Keynes Shopping Centre.
Next Beauty and Home
As well as selling clothing and home furnishing, NEXT currently sells over 250 beauty brands on next.co.uk. Following on from a successful online collaboration of Fabled by Marie Claire, which launched Beauty on next.co.uk in October 2018, Next has been interested in expanding the brand into the beauty world.
The aim of the new concept stores is to create a premium retail environment for beauty products, to complement the offer NEXT already carries online. Alongside this, NEXT’s well-loved Home and Lingerie collections will also be available within the new stores; which will further expand the lifestyle offer available to Next customers in Buckinghamshire.
The Milton Keynes Store will stock premium brands including; Armani Beauty, Bare Minerals, Benefit, Clarins, Clinique, Estee Lauder, GHD, Lancome, MAC, Origins, Too Faced, Urban Decay, and YSL. The store will also offer a range of premium beauty services in-store.
Simon Wolfson, NEXT’s Chief Executive said: “This is an exciting opportunity to work with existing and new beauty brand partners to create a new force in beauty retailing – bringing our Online business to life through premium store environments in some of the UK’s most important retail locations.”
Next – A High Street innovator
British clothing retailer Next is used to launching new concepts. After opening its first Next Store in 1982, Next launched ‘Next for Men‘ in 1984. One year later saw the launch of their first home interiors range. 1987 brought the birth of NEXT childrenswear. 1988 was the launch of NEXT Directory – the brand’s innovative new concept for in-home shopping. Next has always been an innovator and the launch of Next Beauty and Home could be the much needed retail therapy we need in these testing times.
Where can I find Next Beauty and Home?
The new Next Beauty and Home Milton Keynes store will be located at Intu, Milton Keynes Shopping Centre, 38 Midsummer Blvd Milton Keynes, MK9 3GA. Opening hours for Next Beauty and Home Milton Keynes will be shared when available. intu Milton Keynes Shopping Centre is currently in the process of rebranding.
*NEXT is working with its Retail teams and brand partners to open the stores with social distancing guidelines and procedures that are safe for customers and colleagues.