As part of our ongoing guide to shopping in Beds, Bucks & Hertfordshire, we have created this guide to shopping in Watford. If you have not been to Watford before, this guide will give you an overview of where to go and what to expect when shopping in Watford post-covid.
Watford – A brief history lesson
Watford began as a settlement in the 12th century when a market was granted to the Abbot of St. Albans as the lord of the manor. He chose a site along a route already used by travellers, where the market continued to be held until 1928.
With employment high and most enjoying a reasonable income, the early 1960s saw a growth in consumerism. During the Swinging Sixties, Watford like many other places in Hertfordshire started to change into the town we know today. This period saw the birth of the Harlequin Shopping Centre – although not built until 1990, planning started as far back as 1963.
Since then, Watford has grown to become a popular shopping destination for people of all ages. Being home to Hertfordshire’s largest shopping mall, Watford is also well known for its football club and its popular tourist destinations. These include the Harry Potter Studio tour at Warner Bros Film Studios and Cassiobury Park.
Shopping destinations in Watford
Watford has three main shopping destinations. The main shopping centre is intu Watford. The second shopping destination is Watford High Street which is also home to the third, New Watford Market.
1. intu Watford
Formerly known as The Harlequin Shopping Centre, intu Watford has undergone some major changes recently. Coronavirus has hit Hertfordshire’s largest shopping destination hard. The large Debenhams has gone and will be replaced by The Beauty Hall by Next, an upmarket beauty hall being launched by fashion retailer Next. John Lewis Watford closed in July and there have been some other closures to restaurants and small retailers.
Despite the closures and with over 25 fashion retailers over two floors, intu Watford is still a favourite destination amongst fashionistas. Stores include Accessorize, Aldo, Hugo Boss, Clarks, Ernest Jones, Fatface, H&M, Hollister, Jack Wills, Jack & Jones, JD, Joules, Kurt Geiger, Levi’s, New Look, Next, Office, Phase Eight, River Island, Superdry and many more.
2. Watford High Street
If intu Watford is for the fashionistas, Watford High Street is for the foodies. Watford High Street is still extremely busy despite the drop in footfall due to COVID. Many of the restaurants that reopened after the lockdown are still relatively busy. They are operating with social distancing measures which mean they are limited to the number of diners they can host at any time. Our favourite Watford restaurants include:
- TGI Fridays – Watford Central
- Five Guys Watford
- Côte Brasserie
- The Florist Watford
The good news is Watford Bid has been working in the background to ensure shopping in Watford is safe. From supporting many of the local retailers with track and trace to installing social distancing signage, the Watford Bid team have been busy in the local area and online.
3. New Watford Market
Another shopping destination in Watford is New Watford Market. Unlike the traditional markets, New Watford Market combines a mixture of inside units and street stalls. These stalls offer a range of products and world foods. The design of New Watford Market has been the subject of local debate. The inside units were made from 42 recycled shipping containers. This means some units have only one side for entry and exit.
New Watford Market has been hit-and-miss with locals and some of the traders themselves. The concept is great for artisan stalls and micro-businesses. Traditional market traders prefer open spaces with lots of footfall. Unfortunately, New Watford Market doesn’t have a lot of either.
Travelling to Watford
Watford has great transport links by car or rail. Watford has three stations bearing the name Watford. There is Watford Junction, Watford High Street and Watford Station. Watford Junction is served by both train and London Overground services from Central London. The main train terminus is London Euston Station, and the National Rail train service takes about 20 minutes. The Overground train service takes around 50 minutes.
Watford High Street is a London Overground station with fast links to Euston. Watford High Street also connects to the interchange at Watford Junction, just one stop to the north. Situated in the south end of Watford’s busy High Street, the station is just minutes’ walk from the shops, including intu Watford Shopping Centre.
Parking in Watford
Parking in Watford is pretty easy and we will start with the easiest place to park, the intu Watford car park. intu Watford has 4 individual car parks, totalling 2,773 parking spaces. These include disabled and parent and child spaces. Passenger lifts and escalators give easy access from each car park directly to the shopping centre.
Right next door to Watford High Street is CitiPark Church. With great access to intu Watford and IMAX Cineworld, CitiPark Church is located on Exchange Road, Watford and has over 550 spaces.
Depending on the time you visiting Watford, you can park on some of the residential roads but ensure you have either paid where applicable. Pay attention to parking during enforcement times – Watford Borough Council is notoriously known for strict parking enforcement.
If you don’t mind walking, parking is also available at Watford Junction Station. There are 763 parking spaces at the mainline station. Again, slightly pricey but cheaper than a parking ticket.
Shopping with kids in Watford
If you are shopping with children in Watford, there are a number of places and activities to keep them entertained. The No.1 destination for kids in Watford is Rock Up Watford. Located in intu Watford, Rock Up is the thrilling indoor climbing centre. It is strongly advised to book in advance especially for busy times such as weekends and school holidays.
Local business launch “Brew for a Hero” campaign for NHS & key workers
Harpenden based Twist Teas have announced their “Brew for a Hero” campaign is back! Launched to support and boost morale for NHS staff and key workers, the Brew for a Hero” campaign gives people a chance to show their appreciation for all the heroes from all walks of life during the current pandemic. This could be anyone – local postal workers, refuse collectors and cleaners, emergency services and health care staff, teachers and chefs, community groups and volunteers.
You can participate in the “Brew for a Hero” by nominating a NHS or key workers hero you know. Nominate your hero and give them a chance to win one of Twist Teas Rainbow inspired tea caddies. If you know a key worker, that you would like to surprise with a personalised Rainbow Caddy of tea, simply email your nominations to email@example.com. Please include a brief reason, as to why they deserve a little treat. Twist Teas will again be tasked with the difficult job of picking winners, to be announced on the 31st of January.
Twist Teas will also be making caddies available to purchase via their website with profits going to NHS Charities. More information about Twist Teas can be found in our interview with founders, mother and daughter duo Nicky Kavanaugh & Claire Ayers.
Watford businesses to decide on the future of Watford BID
Watford BID have launched a video highlighting the reasons why they believe they deserve a second 5-year term. Many residents in Watford are aware of Watford BID but not many understand exactly what they do and more importantly, how integral their work is to the success of Watford.
What is a BID and why are they so important?
Essentially, a BID (Business Improvement District) is a business-led and business funded body formed to improve a specific area in which a levy is charged on all business rate payers. This levy is used to develop projects and provide services which benefit businesses in the local area. This can include:
- Activities to increase visitors to the area
- Reducing overall business costs for levy members
- Marketing and promotion of the area such
- Lobbying councils/local government
- Working with local police to reduce anti-social behaviour
There is no limit on what projects or services that can be provided through a Business Improvement District. Some BIDS are more effective at certain tasks than others for a number of reasons but overall, the benefits BIDs offer to the various towns across Beds, Bucks & Herts is immeasurable.
Three reasons for Watford BID to get renewed
We have selected what we believe are the three main reasons why Watford BID should get renewed.
1. Watford BID offers a central point of contact
At a time when the Government don’t know if they are coming or going, having a central point for all information relating to Watford offers residents, visitors and business owners a much-needed level of clarity. Social distancing procedures and safety communication both need harmonisation to keep Watford Town safe.
Watford BID have been extremely informative on Social Media and in the district sharing key information such as this statement on the national lockdown from the Mayor of Watford.
Typically a Business Improvement District is within a local authority boundary but in April 2013 government introduced Cross Boundary Business Improvement Districts enabling Business Improvement Districts to operate across local authority boundaries.
2. Watford Restaurants & Bars will need support after the lockdowns end
Promoting Watford’s entertainment venues post-covid is going to need a lot of collaborative support post covid. Individual businesses taking to to social media to posts and update Facebook is not going to tempt the same numbers back to the district’s nightlife venues.
By having one organisation working alongside all the venues to promote Watford as an entertainment destination, visitors will hear one concise message that Watford is open for business.
3. Think of the benefits for residents and visitors
There have been calls for BIDs across The Three Counties to do more by some levy payers but in fairness, the amount of work involved in some of the projects is not to be underestimated such as launching The Watford Gift Card.
It is also important to understand that alongside promoting what’s on in Watford and things to do in Watford, the organisation is a key source for useful information for those living in and visiting Watford.
Could this be the biggest clue for a Five Guys in Stevenage?
Regardless of lockdowns and coronavirus, people want food. Fans of Five Guys could be getting a late Christmas present with a new Five Guys in Stevenage. A recent job post on the Five Guys recruitment page for a General Manager in the Stevenage area has got locals excited about the possible arrival of the much loved American Chain.
Could this be the biggest clue for a Five Guys in Stevenage?
Spotted by an eagled eyed member of ‘Stevenage Chit Chat‘, the advert for a General Manager drops a few clues at a possible opening of a Five Guys in Stevenage.
Clue No.1 for a Five Guys in Stevenage – The perfect scene
Nothing cements a clue in a mystery more than a location. The recruitment team have placed a X on the spot and that is 51°54’02.4″N 0°12’33.7″W. For all the normal people reading this, that is Unit 10 in Stevenage Leisure Park. This was home to Pizza Hut since late 2002 but this recent Google treasure map shows the unit is currently empty.
Clue No.2 for a Five Guys in Stevenage – A job for an ‘accomplice’
Did we mention there is a second job advert for a ‘Assistant Manager? If one job advert was not enough proof, two should be enough to convince you that plans are afoot for a Five Guys in Stevenage.
Clue No.3 for a Five Guys in Stevenage – A motive
What more motive do you need than hungry people in Stevenage in need of a good burger? A Five Guys in Stevenage is well overdue. It could even tempt Sir Lewis Hamilton back to Stevenage.