When business is going well, bookings are up and loyal customers keep returning, marketing your business automatically becomes an afterthought. As we enter a time of uncertainty for so many businesses, it is clear that marketing is more important than ever during this Covid-19 shutdown.
Why should I be marketing if my business is closed?
At first, it may sound strange to be marketing whilst your business is closed but it actually makes perfect sense. Most of your customers will be in the same situation – at home wondering when this shutdown will come to an end.
Regardless of the services you provide, once the shutdown ends, your services will be needed again. If you are not advising your loyal customers that you value their business and look forward to servicing them again, you can be assured that your competitors will be.
Keep your existing clients informed
Unfortunately, many businesses like yours have had to shut their doors to help control the spread of Covid-19. Clients you have created a relationship with will care about your business – let them know your plans before they start to see your competitor’s plans on their timelines.
Keep your existing clients engaged with your brand
If you are in the beauty industry, use social media to share some engaging tutorials or tips that your clients can use during the lockdown. Do you sell wine? share a selection of meals for two recipes with a fabulous wine recommendation. Regardless of what service you provide, you can share tips and advice with the help of a good graphic designer.
Keep your existing clients entertained
With the vast majority of the British public on lockdown, scrolling is going to become the number one activity for a bored nation. YouTube, Instagram, Facebook and, TikTok are going to be the default destinations for many and if you are not promoting your business, how are you going to maintain your relevance? Think about creating an interesting video.
Keep your existing clients!
Existing clients you have created a relationship with will care about your business for as long as you stay relevant. By continuing or improving your marketing strategy throughout the shutdown, you increase the chances of keeping your existing clients and gaining potential new ones.
What type of marketing should I be focused on?
Good marketing costs money. There is no denying this simple fact but as you will probably have more time on your hands, you will be able to do some of the work yourself.
Focus on social media and digital marketing that enable you to capture data. The ability to capture leads and opportunities for the future is the most important goal.
Using social media platforms for marketing is not new to you. You may have outsourced it or dabbled with it when you had some spare time. After reading this, you should be aiming to become a social media expert in the next 30 days. Experiment and get a good understanding of each platform’s pros and cons.
Most people hate email marketing because they do not have the time to read it. Guess what most people have now? If you didn’t have a newsletter before, now is the time to start one. Here is the perfect opportunity to share your past and current successes with client testimonials and images of your work. You have a wealth of knowledge and experience so share it with existing and new potential clients.
Offer discounts vouchers
When the shutdown comes to an end, how are you going to entice your clients back? How are you going to stop competitors from stealing your clients? Offering your clients discount vouchers they can use when the shutdown is lifted is one way to entice your clients back once you open your doors.
Love Brownies opens new cafe and shop in St Albans
Love Brownies, a Yorkshire Dales-inspired chocolate brownie company, is to open a beautiful café and brownie shop in the heart of St Albans,creating a number of jobs and adding a premium brand to St Albans’ bustling high street.
Established in 2009, Love Brownies is known for its decadent brownies and delicious seasonal menus. Originating in the Yorkshire Dales, the brand has a growing network of brownie shops and cafés, with St Albans being the fifteenth to open in the UK. So what makes Love Brownies so outrageously delicious? It’s no secret: they bake each one individually, by hand, using the best ingredients possible.
The Love Brownies Range
The new Love Brownies shop in St Albans will offer a mouth watering menu of indulgent handmade chocolate brownies in a variety of tempting flavours, magnificent brownie milkshakes (with vegan alternatives), a range of premium, freshly-brewed coffees and the bold flavours of Northern Bloc ice cream.
Love Brownies’ Head Baker and Owner, Chantal Teal said: “The St Albans shop will be our first to open in Hertfordshire and we’re so excited to bring our award-winning brownies and delicious Dales-inspired menu to a brand new audience.
Inside Love Brownies St Albans
The inside of a Love Brownies is a unique blend of a cafe and shop. St Albans residents can pop in to the cafe for a drink and one of their fabulous brownies. Love Brownies merchandise and products can also be purchased in store. These include Love Brownies tea towels, Love Brownies mugs and Love Brownies aprons.
For those on the go, a delicious ‘Dales Kitchen’ breakfast and lunch menu with pastries and jam-packed sandwiches will also be available for St Albans residents.
Love Brownies’ Head Baker and Owner, Chantal Teal also said “The shop is in a fantastic location and we’re anticipating a busy summer! We’re so pleased to be bringing business into the area during a time that has been so difficult for so many and can’t wait to be a part of the St Albans community.”
Where to find Love Brownies in St Albans?
The new Love Brownies café will be located at Number 1, Market Place and will open to the public at 8am on Wednesday 21 July. For more information about Love Brownies or to see a sample menu visit www.lovebrownies.co.uk or follow @lovebrowniesbakery on Facebook and Instagram.
Bedford to get Euros final to make Italians feel more at home
After overcoming Denmark to reach the European final, England and their fans excitement to play Italy in the English home of football may have been dashed. UEFA have decided to move home advantage from England to Italy by demanding the Euros 2020 final takes places at Meadow Lane, Bedford instead of Wembley. Bedford is unofficially referred to a Britain’s ‘little Italy’ thanks to it large Italian population.
Why switch from Wembley to Bedford?
One of the talking points of England’s win over Denmark was the clear advantage England had over the Danes. With over 58,034 of the supporters at the game being England fans compared to the Danes 1,966, UEFA have decided that they want to remove home advantage away from England. According to UEFA’s Fair Play officials Stan Dupp and Fumagalli Enzo, switching the Euro 2020 finals from Wembley to Bedford means Italy can also benefit from playing on home soil at the same time as England.
Can Meadow Lane host 60,000 plus fans?
Absolutely not. But that is not a problem as Bedford High street will be pedestrianised and large screens will be erected all the way down to the embankment.
Ahead of the clash, England fans heading to Bedford have been advised to brush up on their Italian so we have created a ‘Nine step guide to speaking Italian’ below. These are probably the only nine words you will need to know for the game.
Nine steps to speaking Italian
Wendover welcomes Bel & The Dragon at The Red Lion opening
Today marks the opening of Bel & The Dragon at The Red Lion in the historic market town of Wendover. Located in Buckinghamshire, it becomes the seventh site in the popular Bel & The Dragon group.
Located in the centre of Wendover, in the foothills of the Chilterns, the new country inn will emulate Bel & The Dragon’s distinctly cosy and classic manner and will be managed by Matt Coupland, an experienced General Manager.
Inside Bel & The Dragon at The Red Lion Wendover
With 23 beautiful en suite bedrooms and an extensive selection of fine wine and British food, Bel & The Dragon at The Red Lion will be a sought-after destination for weekday and weekend breaks. Bel & The Dragon at The Red Lion is a historic grade II-listed coaching inn with stunning features dating back to 1669 and possibly earlier, with much of the original building still standing.
Bel & The Dragon at The Red Lion has been sensitively restored this year, with the aim of providing a premium, contemporary English inn, with sophisticated charm and historic character and also offers alfresco dining with 160 covers in a beautifully created covered and heated patio area.
Dining at Bel & The Dragon Wendover
With an emphasis on provenance and quality, our team of talented chefs have created a menu full of modern adaptations of simple classics. Think Devonshire mussels in a cider and bacon broth to start, followed by sustainable Cornish fish and crayfish pie or salt-baked saddle of lamb with seasonal vegetables to share, as well as a range of daily specials.
The pudding menu will be full of theatre, including the Bel & The Dragon classic of a flaming Baked Alaska, served with salted caramel ice cream, providing a perfect end to any meal.
As with all Bel & The Dragon sites, Bel & The Dragon at The Red Lion will offer an outstanding selection of wines at competitive prices. In addition, the comprehensive From the Cellar list includes some of the greatest vintages of the world’s most sought-after wines, and the use of the Coravin system allows guest to sample rare wines by the glass.
Word from the General Manager
Matt Coupland, who is originally from Lincoln, moved down to join Fuller’s eight years ago at The Paper Mill at Apsley Lock near Hemel Hempstead. After completing the Fuller’s Management Training Programme, and having acted as a holding manager at The Paper Mill, he moved to The Six Bells at Thame for his first general manager appointment. He subsequently moved to The Red Lion in Wendover and has played a key role in its transformation to a Bel & The Dragon.
Matt said: “This is a dream come true for me – it’s a fantastic site, in a great area, and Bel & The Dragon is an outstanding brand. I can’t wait to bring our fantastic menu and excellent wine list to the great and good of Wendover, and our stunning bedrooms to those who want to come and visit.
“I’m really looking forward to welcoming back locals and visitors alike and to working with the local neighbourhood to ensure Bel & The Dragon at The Red Lion takes a place at the very heart of the community.”
Directions to Bel & The Dragon at The Red Lion Wendover
Located in the centre of Wendover, in the foothills of the Chilterns, Bel & The Dragon at The Red Lion is an easy commute from within Beds, Bucks & Herts.
Bel & The Dragon at The Red Lion address
9 High St, Wendover, Aylesbury HP22 6DU