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Why marketing is more important than ever during the shutdown

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Working from home on your marketing plan

When business is going well, bookings are up and loyal customers keep returning, marketing your business automatically becomes an afterthought. As we enter a time of uncertainty for so many businesses, it is clear that marketing is more important than ever during this Covid-19 shutdown.

Why should I be marketing if my business is closed?

At first, it may sound strange to be marketing whilst your business is closed but it actually makes perfect sense. Most of your customers will be in the same situation – at home wondering when this shutdown will come to an end.

Regardless of the services you provide, once the shutdown ends, your services will be needed again. If you are not advising your loyal customers that you value their business and look forward to servicing them again, you can be assured that your competitors will be.

Working from home on your marketing plan

  1. Keep your existing clients informed

    Unfortunately, many businesses like yours have had to shut their doors to help control the spread of Covid-19. Clients you have created a relationship with will care about your business – let them know your plans before they start to see your competitor’s plans on their timelines.

  2. Keep your existing clients engaged with your brand

    If you are in the beauty industry, use social media to share some engaging tutorials or tips that your clients can use during the lockdown. Do you sell wine? share a selection of meals for two recipes with a fabulous wine recommendation. Regardless of what service you provide, you can share tips and advice with the help of a good graphic designer.

  3. Keep your existing clients entertained

    With the vast majority of the British public on lockdown, scrolling is going to become the number one activity for a bored nation. YouTube, Instagram, Facebook and, TikTok are going to be the default destinations for many and if you are not promoting your business, how are you going to maintain your relevance? Think about creating an interesting video.

  4. Keep your existing clients!

    Existing clients you have created a relationship with will care about your business for as long as you stay relevant. By continuing or improving your marketing strategy throughout the shutdown, you increase the chances of keeping your existing clients and gaining potential new ones.

Working from home on your marketing plan
What type of marketing should I be focused on?

Good marketing costs money. There is no denying this simple fact but as you will probably have more time on your hands, you will be able to do some of the work yourself.

Focus on social media and digital marketing that enable you to capture data. The ability to capture leads and opportunities for the future is the most important goal.

  1. Social Media

    Using social media platforms for marketing is not new to you. You may have outsourced it or dabbled with it when you had some spare time. After reading this, you should be aiming to become a social media expert in the next 30 days. Experiment and get a good understanding of each platform’s pros and cons.

  2. Email

    Most people hate email marketing because they do not have the time to read it. Guess what most people have now? If you didn’t have a newsletter before, now is the time to start one. Here is the perfect opportunity to share your past and current successes with client testimonials and images of your work. You have a wealth of knowledge and experience so share it with existing and new potential clients.

  3. Offer discounts vouchers

    When the shutdown comes to an end, how are you going to entice your clients back? How are you going to stop competitors from stealing your clients? Offering your clients discount vouchers they can use when the shutdown is lifted is one way to entice your clients back once you open your doors.

 

Never full or satisfied, I am always willing to try new things and visit new places. Lover of food and all things FAST - Not necessarily fast food. If I am not in the office, you can find me near a track or under a car. I also work with great people in TrendLife's Editorial team.

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Fashion

St Albans SustFest24: Celebrating Sustainability with Style

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Join St Albans SustFest24 from June 7-16. Highlights include the Preloved Charity Fashion Show and Sustainable Style Workshop, promoting eco-friendly fashion.

Sustainable St Albans is gearing up for its annual Sustainability Festival, SustFest24, from June 7 to 16. This community-led event is packed with activities designed to promote environmental sustainability and inspire positive change. Among the many exciting events this year, the Preloved Charity Fashion Show and Sustainable Style workshop stand out, emphasizing eco-friendly fashion choices.

Preloved Charity Fashion Show

The Preloved Charity Fashion Show will take place on June 7 at the Alban Arena. This fashion show is a unique event that combines style with sustainability, showcasing outfits created entirely from second-hand and upcycled clothing. By highlighting the beauty and creativity that can come from preloved items, the show aims to challenge the fast fashion industry and promote a culture of reuse and recycling. This event not only supports local charities but also demonstrates that sustainable fashion can be both stylish and accessible.

Join St Albans SustFest24 from June 7-16. Highlights include the Preloved Charity Fashion Show and Sustainable Style Workshop, promoting eco-friendly fashion.

 

The fashion show will feature local models and designers, bringing a community feel to the runway. Attendees can expect an evening of high fashion, innovative designs, and inspiring stories behind the outfits. Tickets for the event are available for £10 and can be purchased here (Sustainable St Albans)​​ (Sustainable St Albans).

Sustainable Style Workshop

On June 10, the Sustainable Style workshop will provide practical tips for creating a sustainable wardrobe. This interactive session will cover various aspects of eco-friendly fashion, including how to choose sustainable fabrics, the benefits of buying second-hand, and techniques for upcycling old clothes. Participants will learn how to reduce their carbon footprint through mindful fashion choices and sustainable practices.

The workshop will be led by experts in sustainable fashion who will share their insights and experiences. It’s a fantastic opportunity to gain knowledge and skills that can help transform your wardrobe into a more sustainable one. Tickets for the Sustainable Style workshop can be found here (Sustainable St Albans)​.

The Impact of Fast Fashion

The fast fashion industry is notorious for its significant environmental impact. It is responsible for approximately 10% of global carbon emissions and produces a vast amount of waste, with around 85% of textiles ending up in landfills each year. Fast fashion also consumes massive amounts of water; it takes about 2,700 liters of water to make one cotton shirt, which is equivalent to what one person drinks in two and a half years.

Why Sustainable Fashion Matters

Sustainable fashion aims to minimize the negative environmental and social impacts associated with the fashion industry. By choosing eco-friendly materials, supporting ethical brands, and embracing second-hand shopping, consumers can play a vital role in reducing the demand for fast fashion. Sustainable fashion helps conserve resources, reduce waste, and promote more ethical labor practices.

Join St Albans SustFest24 from June 7-16. Highlights include the Preloved Charity Fashion Show and Sustainable Style Workshop, promoting eco-friendly fashion.

Join SustFest24

SustFest24 is a perfect platform to learn about and engage in sustainability practices. The Preloved Charity Fashion Show and Sustainable Style workshop are just two of the many events designed to inspire and educate the community. By participating in these events, you can contribute to a more sustainable future and enjoy a variety of activities focused on environmental conservation.

For more information and to view the full schedule of events, visit the Sustainable St Albans website. Don’t miss out on the opportunity to be part of this incredible festival and make a positive impact on the environment.

Mark your calendars and join us in celebrating sustainability with style at SustFest24!

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Events

Petrolheadonism Live: An Automotive Extravaganza at Knebworth House

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Petrolheadonism Live

As petrol heads, TrendLife Magazine is thrilled to announce the return of Petrolheadonism Live at the historic Knebworth House on September 14-15. This event is a paradise for car enthusiasts, showcasing over 1000 vehicles, including supercars, hypercars, classics, and movie-themed cars. Attendees can expect live dyno demonstrations, thrilling bike shows, and family-friendly activities.

One of the main highlights is the chance to meet automotive celebrities and influencers, with Chip Foose among the star attractions. The event also features numerous trade stands, offering everything from car accessories to merchandise.

Our Experience Three Years Ago

TrendLife Magazine had the privilege of attending Petrolheadonism Live three years ago, and it was an unforgettable experience. The atmosphere was electric, with car lovers from all walks of life coming together to celebrate their passion. The stunning array of vehicles, combined with live entertainment and interactive exhibits, made it a truly unique event.

 

What to Expect This Year

This year, Petrolheadonism Live promises to be even bigger and better. Here are some key attractions:

  • Supercar and Hypercar Displays: Get up close with some of the most exotic cars in the world.
  • Retro Classics: A nostalgic journey through automotive history with beautifully maintained classic cars.
  • Movie Cars: Iconic vehicles from your favorite films.
  • Live Demonstrations: Watch powerful cars in action with live dyno demos and bike shows.
  • Celebrity Meet-and-Greets: Meet automotive legends and popular influencers.
  • Family Fun: Activities and entertainment for all ages, making it a perfect family outing.

Live at Knebworth House

Don’t miss out on this incredible automotive event. Whether you’re a die-hard petrolhead or just looking for a fun day out, Petrolheadonism Live has something for everyone. Secure your tickets now and be part of a weekend filled with horsepower and excitement.

For more information and to purchase tickets, visit See Tickets. Read about our previous visit here.

Event Details

  • Dates: September 14-15
  • Location: Knebworth House
  • Time: Saturday 10:30 AM – 5:30 PM, Sunday 10:30 AM – 4:30 PM

Mark your calendars and join us at Petrolheadonism Live for a weekend to remember!

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Eating

Discover Unity Place: Milton Keynes’ Premier Destination is Fully Open

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Discover Unity Place: Milton Keynes’ Premier Destination for Food, Work, and Play

Milton Keynes’ much-anticipated landmark visitor destination, Unity Place, has now opened all of its remaining facilities and is officially fully open. Located directly opposite MK Station Square, Unity Place is more than just a venue; it’s a vibrant community hub set to redefine the urban experience in the heart of the city.

A Culinary Haven: Diverse Dining Options Under One Roof

Unity Place offers an unparalleled shopping and dining experience. At the heart of this destination is the Urban Food Market, featuring an eclectic mix of street food vendors that cater to every palate. Here, you can indulge in rustic Italian delights at Raffaele Pizza, savor Taiwanese rice boxes and bao buns from Bian Dang, or enjoy the rich flavors of Mexican cuisine at Cantina Carnitas. For those seeking an elevated dining experience, Dipna Anand’s Kitchen & Bar is a must-visit. Celebrity chef Dipna Anand brings authentic Punjabi and South Indian cuisine to your table, with signature dishes such as tandoori lamb chops, paneer tikka, and lamb shish.

Dipna Kitchen & Bar - Food

Convenience Meets Quality: Shopping Essentials at Unity Place

Unity Place isn’t just about food. It’s designed to cater to all your needs under one roof. The Corner Store offers everyday essentials, while Baker’s Room tempts with freshly made bread, pastries, cakes, and coffee. Even grooming is covered, thanks to the high-end barbershop ROK, perfect for a stylish fresh trim.

Work and Play at Unity Place: The Ideal Balance

For those blending work and leisure, Unity Place provides an innovative solution. Partnering with co-working provider x+why, it offers flexible working spaces perfect for freelancers, entrepreneurs, and remote workers. The ground floor houses the public Santander Work Café, which includes co-working desks, bookable meeting rooms, and a branch for everyday banking needs. With over 60,000 sq. ft. of contemporary office space, Unity Place ensures a productive environment with breakout spaces, private offices, enterprise suites, and mission rooms.

Sip and Savor at Unity Place: A Destination for Drinks

Unity Place is also a haven for those who enjoy a good drink. The rooftop bar, Unity Sky Lounge, offers stunning panoramic views of the city alongside a fantastic selection of food and beverages. Whether you’re winding down after a long day or starting your evening, this is the perfect spot to relax. Additionally, Dipna Anand’s bar provides a cozy atmosphere for a pre-dinner cocktail or mocktail, while the fully stocked Unity Bar boasts an extensive drinks list to satisfy any preference.

Discover Unity Place: Milton Keynes’ Premier Destination for Food, Work, and Play

Why Visit Unity Place?

Unity Place is more than just a visitor destination; it’s an experience. Here are a few reasons why you should make it your next stop:

  1. Variety: With a wide range of dining options, there’s something for everyone.
  2. Convenience: Everything you need, from food to shopping to workspaces, is available under one roof.
  3. Community: It’s a vibrant hub that fosters community and connection.
  4. Quality: High-end amenities ensure a premium experience.
  5. Scenery: Enjoy breathtaking views from the rooftop bar.

Whether you’re a local or a visitor, Unity Place is set to become a cornerstone of Milton Keynes. Come and experience it for yourself – the future of urban living is here.

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