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Why marketing is more important than ever during the shutdown

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Working from home on your marketing plan

When business is going well, bookings are up and loyal customers keep returning, marketing your business automatically becomes an afterthought. As we enter a time of uncertainty for so many businesses, it is clear that marketing is more important than ever during this Covid-19 shutdown.

Why should I be marketing if my business is closed?

At first, it may sound strange to be marketing whilst your business is closed but it actually makes perfect sense. Most of your customers will be in the same situation – at home wondering when this shutdown will come to an end.

Regardless of the services you provide, once the shutdown ends, your services will be needed again. If you are not advising your loyal customers that you value their business and look forward to servicing them again, you can be assured that your competitors will be.

Working from home on your marketing plan

  1. Keep your existing clients informed

    Unfortunately, many businesses like yours have had to shut their doors to help control the spread of Covid-19. Clients you have created a relationship with will care about your business – let them know your plans before they start to see your competitor’s plans on their timelines.

  2. Keep your existing clients engaged with your brand

    If you are in the beauty industry, use social media to share some engaging tutorials or tips that your clients can use during the lockdown. Do you sell wine? share a selection of meals for two recipes with a fabulous wine recommendation. Regardless of what service you provide, you can share tips and advice with the help of a good graphic designer.

  3. Keep your existing clients entertained

    With the vast majority of the British public on lockdown, scrolling is going to become the number one activity for a bored nation. YouTube, Instagram, Facebook and, TikTok are going to be the default destinations for many and if you are not promoting your business, how are you going to maintain your relevance? Think about creating an interesting video.

  4. Keep your existing clients!

    Existing clients you have created a relationship with will care about your business for as long as you stay relevant. By continuing or improving your marketing strategy throughout the shutdown, you increase the chances of keeping your existing clients and gaining potential new ones.

Working from home on your marketing plan
What type of marketing should I be focused on?

Good marketing costs money. There is no denying this simple fact but as you will probably have more time on your hands, you will be able to do some of the work yourself.

Focus on social media and digital marketing that enable you to capture data. The ability to capture leads and opportunities for the future is the most important goal.

  1. Social Media

    Using social media platforms for marketing is not new to you. You may have outsourced it or dabbled with it when you had some spare time. After reading this, you should be aiming to become a social media expert in the next 30 days. Experiment and get a good understanding of each platform’s pros and cons.

  2. Email

    Most people hate email marketing because they do not have the time to read it. Guess what most people have now? If you didn’t have a newsletter before, now is the time to start one. Here is the perfect opportunity to share your past and current successes with client testimonials and images of your work. You have a wealth of knowledge and experience so share it with existing and new potential clients.

  3. Offer discounts vouchers

    When the shutdown comes to an end, how are you going to entice your clients back? How are you going to stop competitors from stealing your clients? Offering your clients discount vouchers they can use when the shutdown is lifted is one way to entice your clients back once you open your doors.

 

Never full or satisfied, I am always willing to try new things and visit new places. Lover of food and all things FAST - Not necessarily fast food. If I am not in the office, you can find me near a track or under a car. I also work with great people in TrendLife's Editorial team.

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Film & Theatre

Winner of Best New Musical Bonnie & Clyde comes to Milton Keynes

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Winner of Best New Musical (What’sOnStage Awards 2023), Bonnie & Clyde comes to Milton Keynes from Tue 18 – Sat 22 Jun as part of its first-ever UK & Ireland Tour.

“Bonnie & Clyde The Musical” is set to captivate audiences across the UK and Ireland following its spectacular run in London’s West End. The show tells the thrilling tale of two small-town kids, Bonnie Parker and Clyde Barrow, who rose to become legendary folk heroes in America, their story a dazzling mix of love, adventure, and crime.

Leading the cast as Clyde Barrow is Alex James-Hatton, known for his roles in “Heathers” and “Newsies”. He brings his charismatic presence to the stage alongside Katie Tonkinson, starring as Bonnie Parker. Tonkinson, who previously impressed audiences in “Bat Out of Hell”, is set to deliver another unforgettable performance. Adding to the dynamic lineup, Daisy Wood-Davis, recognized for her work in “Hollyoaks” and “Holby City”, will portray Blanche Barrow.

Supporting them, Sam Ferriday, with his extensive musical theater background including “The Cher Show” and “Jersey Boys”, takes on the role of Marvin “Buck” Barrow. Jaz Ellington, an R&B and soul talent known for his appearances on The Voice UK, will enchant as The Preacher. Additionally, Nate Landskroner, who has delighted audiences in “Waitress” and “Heathers”, will alternate the role of Clyde during midweek matinee performances.

The musical boasts an impressive creative team. The score is the work of Tony-nominated composer Frank Wildhorn, with lyrics by Tony and Oscar winner Don Black, and a book by Emmy nominee Ivan Menchell. Nick Winston directs and choreographs, ensuring a vibrant staging of the lovers’ escapades.

Behind the scenes, the set and costumes are crafted by Philip Witcomb, with musical supervision by Katy Richardson. The team also includes notable talents such as Nick Barstow in associate musical supervision and John McDaniel handling original arrangements and orchestrations, among others. Each design element, from lighting by Zoe Spurr to sound by Tom Marshall and wigs by Darren Ware, is meticulously curated to enhance this gripping narrative.

Produced by the Olivier Award-winning DLAP Group, “Bonnie & Clyde The Musical” is more than just a musical; it’s an immersive experience into the lives of America’s most famous outlaws. Whether you’re a fan of action-packed historical tales or poignant love stories, this production promises to be an electrifying adventure. Don’t miss your chance to experience this exceptional blend of storytelling and theatrical innovation!

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Eating

Outdoor culture comes to Waddesdon Manor for late summer

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This summer, open-air cinema screenings, picnic theatre and a food festival will come to Waddesdon Manor for some fantastic seasonal culture in the outdoors.

This summer, open-air cinema screenings, picnic theatre and a food festival will come to Waddesdon Manor for some fantastic seasonal culture in the outdoors.

The Luna Cinema will pitch up in the grounds and screen four blockbuster films, with the 19th-century chateau serving as a picturesque backdrop. After arriving via a path lit with festoon lighting, visitors can enjoy the full service of the on-site Luna bar for refreshments and food.

Champagne may be the apt choice on the first night with Baz Luhrman’s spectacular take on The Great Gatsby (Wed 13 Sept) starring Leonardo Di Caprio. While the director’s latest, the Oscar-nominated biopic Elvis (Thurs 14 Sept), follows on the following day to fill the garden setting with Presley’s signature rock and roll. Then a modern classic, as Harry Potter and the Philosopher’s Stone (Fri 15 Sept), the film that kicked off one of the biggest film series of all time, will make Friday evening a nostalgic start to the weekend. The final screening will be the smash-hit of last year Top Gun: Maverick (Sat 16 Sept), starring Tom Cruise and widely cited as a saviour of big-screen cinema.

This summer, open-air cinema screenings, picnic theatre and a food festival will come to Waddesdon Manor for some fantastic seasonal culture in the outdoors.

At the end of August, visitors will be transported back to Elizabethan times with the open-air production of Romeo and Juliet (Thurs 24 Aug) by the internationally-acclaimed The Lord Chamberlain’s Men, the UK’s premier all-male company. It will be a unique opportunity to watch the traditional performance in the atmospheric grounds of one the UK’s most beautiful settings. Alongside Elizabethan dress, music and dances, and with the all-male cast, guests can watch the tragedy in a similar manner to how Shakespeare’s original tale would’ve been viewed by the public, except with the extra comfort of enjoying your own picnic in the garden.

If you cannot wait for the second half of summer to see some Shakespeare, then the Unbound Theatre company will have you covered with their free picnic performance of the comedy Much Ado About Nothing (Sun 23 July)at 2pm. They will also return for another free performance of their original play Gertrude & Dorothy (Sun 20 Aug), a crime caper throwing together the noted horticulturalist and garden designer Gertrude Jekyll, and Britain’s first racing driver Dorothy Levitt, for three separate showings throughout the day.

Adding to the summer heat will be Chilli Fest (Fri 1 – Sun 3 Sept) a weekend festival featuring handpicked exhibitors, all passionate about chilli, bringing the best of local artisan condiments, sauces, and chutneys to the Manor grounds. Around 70 stalls will offer up the taste of some of the most delicious chilli-food from the UK, so you can pitch up with a picnic in the sunny grounds to enjoy for the day, and then choose your favourite condiments to take home. There will also be a range of bars and distilleries, offering everything from local vineyards to flavoursome cocktails, making the perfect refreshments after a walk in the gardens. Along with live music and activities for young ones, and with a special late-night opening on Saturday, Chilli Fest is the perfect way to enjoy the last of the summer sunshine.

This summer, open-air cinema screenings, picnic theatre and a food festival will come to Waddesdon Manor for some fantastic seasonal culture in the outdoors.

Of course, if you want to escape the sun for a while, Waddesdon Manor’s impressive permanent collection will be available inside. For first-time visitors or regular guests, there’s plenty to see and enjoy, including the newly restored Musical elephant automaton, the rare Sèvres pot-pourri vase, and works by Guardi, Reynolds, Gainsborough and Watteau.

Alongside the entire summer programme, which includes more theatre shows suitable for the whole family, Waddesdon Manor is set to be the perfect late summer outing for friend meetups, evening drinks, and relaxed afternoon picnics, enjoying the most exciting culture of cinema, theatre and food in a glorious summer setting.

There are limited places available for the events mentioned above, please visit the Waddesdon Manor summer holidays webpage to book and not miss out.

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Business

Wicksteed Park’s Garden Wheel Shortlisted for Best new Ride Award

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Wicksteed Park’s Garden Wheel Shortlisted for Best new Ride Award

Wicksteed Park’s Garden Wheel has been shortlisted for the Best New Ride at the UK Theme Park Awards.

The Northamptonshire attraction’s historic Water Chute was also nominated for the Best Water Ride and the Park received a third nomination as the Best Theme Park with Animals.

Now in its fourth year, the awards give the British public the chance to vote for their favourite theme parks in national awards recognising the best new rides and attractions, shows and events. Voting will open on 22nd July at ukthemeparkawards.com.

Wicksteed Park’s Garden Wheel Shortlisted for Best new Ride Award

The awards are organised by ThemeParks-UK.com, an independent consumer guide to UK theme parks. In 2023, the awards are being presented in association with AttractionTickets.com.

“We’re delighted to have been nominated in three different categories and it’s obviously particularly exciting to be shortlisted with the Garden Wheel for the best new ride,” said Wicksteed Park’s Carly Redington.

“We are up against some stiff competition with the likes of Legoland Windsor and Thorpe Park but it’s great to get recognition for our ongoing investment programme in the park alongside one of our heritage rides,” she added.

Opened in May, the 25-metre-tall Garden Wheel features 18 gondolas and provides stunning views out across the Kettering attraction and the surrounding countryside. The Ferris wheel, which can accommodate up to 72 passengers, is situated at the top end of the park and is included in the price of a wristband.

Alongside Wicksteed Park other major contenders for the awards include Alton Towers and Drayton Manor in Staffordshire, Blackpool Pleasure Beach in Lancashire, Thorpe Park and Chessington World of Adventures in Surrey, LEGOLAND Windsor in Berkshire and Paultons Park in Hampshire.

There are 22 categories this year, including Theme Park of the Year, Best New Attraction, Best Customer Service and Best Value. New categories include Best Reimagined Attraction, Best Theme Park with Animals and Best Themed Coaster.

Wicksteed Park’s Garden Wheel Shortlisted for Best new Ride Award

In advance of the public vote, a shortlist has been compiled using public nominations and with the help of a panel of expert judges including Paul Kelly (Chief Executive of the British Association of Leisure Parks, Piers and Attractions) and Andy Hine MBE (Chairman – Roller Coaster Club of Great Britain).

More than 25,000 nominations were received, with a total of 35 theme parks nominated for awards in 2023.

The Garden Wheel is part of an ongoing programme of investment in the Park which has included the launch of the new Galaxy Invaders ride, Meerkat Manor, Wicky Bear’s Theatre and Wicky’s Farmyard over the past two years.

Wicksteed Park provides a great value day out for all the family. Entry to the park is free. Ride and attraction tickets can either be purchased individually at £3 per person or alternatively day wristbands are available at £22 for unlimited access to all rides and attractions (with the exception of Wicky’s Play Factory).

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